ANURAAG SHANKAR

• K12 School education business.
• Developing the next generation VR World. Artificial intelligence, Machine learning etc.
• Developed More then 250 kits (Separate kits for all classes) based on CBSE Curriculum.
• Meeting with schools Management & helping them to upgrade their system as per new Education Policy 2020.

A Start up in Mobile Handset business under the brand name Speed Mobiles/ Digify.

Initially this started as Speed Telecom involved in importing and selling key pad Mobile handsets and tablets by the name of Speed.

• Setting up business in North and Eastern market.
• Developing business management goals and objectives that tend to growth and prosperity
• Designing and implementing business plans and strategies to promote the attainment of goals
• Ensuring that the company has the adequate and suitable resources to complete its activities
• Maintain relationships with partners/vendors/suppliers
• Assess overall company performance against objectives
• Getting the necessary approvals from on line partners Amazon/ Flipkart for purchasing of bulk handsets.
• Setting up Process for repair.
• Identifying the right manpower
• Introduced CRM for entire process.
• Finalise agreements with all B2B portals.
• Setup the buyback process for used phone.
• Tied up with stores/Retail chains for purchase of old sets
• Self-motivated, with a strong sense of personal responsibility.
• Excellent communication skills, both verbal and written.
• Skilled at working independently and collaboratively in a team environment.

• Building Sales Team
• Channel Development
• Product Selection & Pricing
• Budgeting for Sales Promotion
• Schemes Roll Out for trade
• Advertising / Media Selection, Media Buying and Planning
• Man power selection and Hiring Plan
• Target Setting for the sales team zone wise
• Achieve National Sales Target
• Sales Promotional Activities
• Devise and Execute Monthly Business Plans
• Handled channel distribution network with base of more than 14 super-stockist, 112+ distributors & 8000+ retailers.
• JOSH Mobiles.

• A distribution company importing and distributing Mobile handset under the brand name – Earth Mobiles.
• Setting up Team and distribution across country for Feature phone and Smartphone category.
• Channel Development
• Product Selection & Pricing
• Budgeting for Sales Promotion
• Schemes Roll Out for trade
• Advertising / Media Selection, Media Buying and Planning
• Man power selection and Hiring Plan
• Target Setting for the sales team zone wise

• Company Overview: Mobile Handset Company selling Feature Phone and Smartphone under the brand name Byond, Bloom.
• I was responsible for set up Team/Channel/Process across the Country for sales of Byond Mobile Handset.
• Channel Development
• Product Selection & Pricing
• Budgeting for Sales Promotion
• Schemes Roll Out for trade
• Advertising / Media Selection, Media Buying and Planning
• Man power selection and Hiring Plan
• Target Setting for the sales team zone wise
• Mobile Handset Company selling Feature Phone and Smartphone under the brand name Byond, Bloom.
• Instrumental in appointment of a 174 direct parties in the small period
• Achieved 60000 no’s in three month period in North & East Region.
• Handling Both Vertical FP +SP Vertical for North & East Region

• Lemon Mobiles. Setup by group of professionals from Telecom, started with APACER Memory cards, gradually moved to mobile handset distribution and lastly conceptualized own brand Lemon Mobiles.
• Key player of Top management team.
• Conducted market research to identify new business opportunities
• Collaborated with marketing teams to create promotional materials and campaigns that aligned with sales objectives.
• Product Selection & Pricing
• Led a team of sales representatives in developing and implementing strategic sales plans to achieve annual revenue targets.
• Budgeting for Sales Promotion
• Schemes Roll Out for trade
• Advertising / Media Selection, Media Buying and Planning
• Man power selection and Hiring Plan
• Target (Volume & Value) Setting for the sales team zone wise
• Achieve National Sales Target
• Sales Promotional Activities
• Devise and Execute Monthly Business Plans
• Instrumental in building a respectable brand Lemon Mobiles in the trade by good practices.
• Build & Manage distribution network of 70+ Super distributors and 800 distributors and 25000+ Retailers.
• Build average sales of 1.75 lac Handset PM.

• Company Overview: A manufacturing & Trading Company of Bharti Airtel Group own the brand Beetel for Telephone, Caller ID, and Cordless & Set up box.
• Establishing the new product i.e beetel SET TOP BOXES in North India
• Identifying area wise market potential & set up targets accordingly.
• Market mapping & work out coverage plan.
• Manpower planning & recruitment as per requirement of business.
• Assigning area wise targets & keeps a close monitoring.
• Forecasting the stock requirements & ensure availability of stocks at all go downs.
• Ensure effective merchandising at all the retail outlets across the region.
• Providing required inputs to Area Managers/State Heads to drive the sales in the region.
• Work out incentive plan for ASMs, MDOs and channel partners to achieve the organisational objectives.
• Keep a close watch on Area wise/Distributor wise Primary/Secondary/Tertiary sales in the market.
• Compliance of company policies at market place.
• Credit control & resolving issues on quarterly basis at market place.
• A manufacturing & Trading Company of Bharti Airtel Group own the brand Beetel for Telephone, Caller ID, and Cordless & Set up box.

• Company Overview: A premier distribution company having nation wide presence for distributing Lotto (Shoes, Apparels, Accessories), Disney & Levis range of footwear in India.
• Setting up business process for institutional & corporate sales for lotto & Disney range of shoes, apparels & accessories.
• Directly responsible for profit & loss for the assigned segment.
• Establishing & managing relationships with various corporate clients for their Trade/consumer offers.
• Registering with Schools, CSD & Other canteens.
• Setting up on line stores with various shopping sites & promoting the same.
• Participating in locality program’s & subscription offers.
• Participating in tenders pertaining for shoes in various institutions.
• Participating in various Trade shows /consumer expo.
• Organizing clearance sales at various corporate.
• A premier distribution company having nation wide presence for distributing Lotto (Shoes, Apparels, Accessories), Disney & Levis range of footwear in India.

• Company Overview: A JV of Siemens and Bharti.
• Worked as State Manager for Multiple States including UP East, UP West, Rajasthan, Haryana, Delhi Institution.
• Work out coverage plan as per market potential.
• Responsible for appointing channel partners in the states.
• Responsible for achievement of budgeted annual targets for different categories of land line phones viz Basic, CLIP, Cordless both for beetel & GE.
• Appointing distributors & dealers to cover the market, assigning targets as per potential & ensures their achievements.
• Organizing Road shows, display contests participating in exhibitions to increase visibility.
• Work out incentives for distributors, dealers to achieve higher organizational objectives.
• Monitoring Area Managers, MDOs market beat plans.
• Keeping a track of primary/secondary/tertiary sales on daily basis.
• Generating MIS on weekly/monthly basis for distributor wise stock position, primary sales & secondary sales on monthly basis.
• Resolving distributor/dealer issues on quarterly basis.
• Keeping a track of timely payment.
• Liaison with Govt./ PSUs directly, generating the requirements as per our specification & participating in tenders.
• Awarded 4 times Centurion Club award in Last 5 years.
• Awarded best Sales Manager Award in the year 2005 – 2006.
• A JV of Siemens and Bharti.

• Company Overview: Own the brand Beetel for Telephone, Caller ID, and Cordless & Set up box.
• Played a pivotal role in appointing distributors at Kanpur, Lucknow, Varanasi, Allahabad & Gorakhpur to cover the major markets.
• During the time worked with various markets of North India including UP,Rajastahan,Haryana,Punjab,H.P, J&K and developed distribution.
• Distinguished efforts towards appointing dealers for retail & institutional sales under the distributors.
• Distinguished efforts towards developing major institutional clients /PSUS directly.
• Proven track record of managing the credit control & inventory.
• Hands on experience in generating MIS for better market planning.
• Demonstrated excellence in generating bulk order from PSUs such as IFFCO, NTPC, Railways.
• Instrumental in participating in exhibitions & arranging road shows to enhance visibility at market place.
• Own the brand Beetel for Telephone, Caller ID, and Cordless & Set up box.

• Company Overview: Panasonic.
• Proven track record of setting up distributor & dealer base in U.P for Panasonic & National range of Facsimiles & Print board.
• Demonstrated excellence in handling key clients such as UPSEB, Sahara.
• Closed direct orders for Print boards at Nestle, DLF, DRDO as major breakthrough for the company.
• Panasonic.

• Company Overview: Remington.
• Based at Prayagraj branch, responsible for Sales of OSD(office Supply Division products in Eastern U.P.
• Instrumental in managing the sales of Telephones, Kardex, Fire Resistant Filling Cabinets, Electronic Typewriters, Electronic Calculators, Photocopiers etc.
• Deft at handling dealer network in U.P East.
• Liaison with Major Govt. Parties/ PSUs Parties.
• Demonstrated excellence in bagging orders from SBI, Bank of Baroda, Bank of Maharashtra, Vindhyachal super Thermal Power, Singraully Super Thermal Power and Triveni Engineering Works. Bhart Electronics
• Conducted product demonstrations and presentations to effectively showcase features and benefits, enhancing customer understanding and engagement.
• Developed and maintained strong relationships with clients, resulting in increased repeat business and customer loyalty.