Envision
Hi, I’m
Anuradha Gupta
SALES & MARKETING | CONFERENCES AND EVENTS | BUSINESS DEVELOPMENT | GUEST SERVICE | HOTEL OPERATIONS | BUSINESS STRATEGIES & PLANNING | PROFITABILITY & REVENUE MANAGEMENT
Kolkata,West Bengal
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 15 years career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
19
years of professional experience
Work History
HYATT REGENCY KOLKATA
Associate Director of Sales – Events
09.2023 - Current
Job overview
- Responsible to assist in providing leadership in all selling activities within the hotel, working closely with the Rooms, Food and Beverage and other revenue-generating departments to maximize sales.
- Secured key client accounts through effective relationship-building and persuasive communication skills.
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
- Negotiated profitable contracts with major clients, ensuring long-term revenue growth and stability.
- Optimized pricing structures based on market research findings, yielding greater profitability without sacrificing competitiveness or brand image.
- Coordinated with internal departments to ensure seamless execution of events, maintaining high levels of customer satisfaction and retention.
- Streamlined sales processes for improved efficiency, enabling faster response times to customer inquiries.
- Worked on accurate forecasting models to predict future sales trends, allowing for proactive adjustments to business strategy.
- Collaborated with marketing team to develop targeted campaigns, resulting in increased lead generation and conversion rates.
- Formulated customized solutions for complex client challenges, demonstrating exceptional problem-solving skills while maintaining focus on company goals and objectives.
- Regularly reviewed sales team performance metrics, identifying strengths and weaknesses while providing constructive feedback for ongoing professional growth.
- Established a strong sales culture within the organization, fostering a competitive yet supportive environment for all team members.
- Mentored junior sales representatives, contributing to their professional development and success within the company.
- Analyzed sales data regularly to identify areas of improvement, subsequently implementing targeted action plans for continuous growth.
- Implemented innovative cross-selling techniques that led to higher average transaction values and increased overall profits.
- Enhanced sales team performance by implementing strategic training programs and coaching methods.
HYATT REGENCY KOLKATA
Senior Sales Manager – Events
09.2021 - 08.2023
Job overview
- Taking care of mostly Consulates, Chambers of Commerce by handling their major room and banquet requirements following their yearly event calendars for the corporate for proactively reaching out to them and materializing their requirements by offering competitive rates and customizing our packages to suit their requirements
- Establishing healthy guest relationships with mostly banks, other financial institutions, PSUs, Armed Forces, Media Houses and MICE queries for their rooms, banquets and and their other outdoor catering requirements
- Planning for the next season well in advance to secure business
- Working closely with other departments of the hotel for proper co ordination for the smooth execution of the events
- Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.
- Improved customer retention rates by delivering exceptional after-sales support and fostering long-term relationships with key accounts.
THE PARK KOLKATA
Senior Sales Manager - Conferences & Events Sales
07.2008 - 08.2021
Job overview
- Started in banquets as Assistant Manager Conferences & Events
- Was solely responsible for focusing on the all segment of the market through comprehensive study of each company and generating maximum business.
- Managing the major room and banquet needs of the key accounts in accordance with their annual event calendars so that the corporate can proactively decide, materialize their needs into sales, and offer competitive rates and packages that are tailored to meet their needs.
- Successfully gained rapid familiarization amongst repeat guests and market segments.
THE PARK KOLKATA
Assistant Manager – Corporate Sales
07.2008 - 01.2009
Job overview
- Managing a portfolio of the key corporate accounts and increasing the ratio of acquisition accounts an focus of retaining the existing client base and also put in efforts to activate the dead accounts
- Conducted comprehensive market research to identify trends and competitors'' strategies, allowing the company to stay ahead of the curve.
- Responsible for increasing the profitability of the hotel by ensuring maximum occupancy of hotel rooms, F&B Sales and other facilities.
HOTEL HINDUSTHAN INTERNATIONAL
Deputy Manager –Sales & Customer Relations
11.2006 - 06.2008
Job overview
- To formulate a Loyalty card sales program one year ahead
- Plan week to week sales activities with a view to maximize revenue and create brand loyalty among the preferred members of the hotel
- To recruit, train and head sales and marketing team to fulfil the revenue objectives
- Organize and promote in coordination with F&B department special packages, food festivals, celebration nights, festival days etc with the objective of increasing sales
- To enhance the business for the hotel.
CITIBANK GROUP
Executive –Customer Relations
01.2006 - 10.2006
Job overview
- To build good relations with clients and create brand loyalty among them
- Promote the then newly launched Suvidha accounts
- Upsell their insurance and mutual fund products, personal loans, Debit/ credit card sales, mortgages.
Skills
Sales Strategy Execution
Key Result Areas
- Business Development
- Sales and Marketing
- Client Relationship Management
Businessdevelopment
Devising business development strategies to build customer preference & augment marketing evolution., Mapping business potential & identifying profitable markets for the company’s products., Developing relationships with key decision makers in target organisations for business development., Performing competitor analysis by keeping abreast of market trends to achieve market share metrics., Manage, coach & develop a team of Hospitality Sales Specialists.
Salesandmarketing
Supervising sales and marketing operations for achieving increased growth in banquets & rooms., Devising marketing budgets and preparing sales forecast plans., Driving marketing initiatives to achieve business goals & managing the team to achieve them.
Clientrelationshipmanagement
Building and maintaining healthy business relations with corporate clients, ensuring customer satisfaction by achieving delivery & service quality norms., Supervising customer service operations for rendering and achieving quality services; facilitating first line customer support by answering queries & resolving issues within TAT.
Academiccredentials
- Diploma in Business Administration from ICFAI University, Hyderabad.
- LLB from Patna University
- Passed B.Com (Hons.) in Finance & Accounts under Calcutta University from the Bhawanipur Education Society College
- Diploma in Financial Accounting
- Passed 10+2 under ISCE Board from St. Thomas Girls School, Kolkata
- Passed Class 10 under ICSE from St. Thomas Girls School, Kolkata
Personal Characteristics
Excellent communication in English, Hindi & Bengali., Skilled in working with MS Word, PowerPoint, Excel, Opera, Efficient administration, organizational and time management skills. Calm, efficient and reliable under pressure., Excellent interpersonal and communication skills and comfortable dealing with people from all walks of life., Previous experience of recruitment, training and management of staff.
Disclaimer
I hereby declare that all the above statements are true to the best of my knowledge.
Software
Opera
Timeline
Associate Director of Sales – Events
HYATT REGENCY KOLKATA
09.2023 - Current
Senior Sales Manager – Events
HYATT REGENCY KOLKATA
09.2021 - 08.2023
Senior Sales Manager - Conferences & Events Sales
THE PARK KOLKATA
07.2008 - 08.2021
Assistant Manager – Corporate Sales
THE PARK KOLKATA
07.2008 - 01.2009
Deputy Manager –Sales & Customer Relations
HOTEL HINDUSTHAN INTERNATIONAL
11.2006 - 06.2008
Executive –Customer Relations
CITIBANK GROUP
01.2006 - 10.2006
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