Anuradha Menon
Navi Mumbai
Summary
Results-driven data professional skilled in Power BI, SQL, Excel, Tableau, R, and Python. Expertise in data transformation, visualization, and statistical analysis for market research and business strategy. Certified in Google Data Analytics, IIM Skills Data Analytics, ESG & Investment, and Alteryx Designer Core. Proficient in data preparation, workflow optimization, and BI tools. A detail-oriented problem solver committed to leveraging data for business growth.
Overview
3
3
years of professional experience
Work History
Intern - Data Analytics
IIMSkills
03.2025 - Current
Internship Experience:
- Analyzed and interpreted digital marketing performance data using Excel, R, Python, and SQL (MySQL) to identify trends and optimize ad strategies.
- Developed interactive Power BI dashboards to visualize key metrics, including click-through rates (CTR), conversion rates, and ad spend efficiency, enabling data-driven decision-making.
- Managed and optimized ad campaign databases, ensuring accurate data storage, query efficiency, and security.
- Wrote and optimized SQL queries to extract and transform large datasets, identifying high-performing keywords and underperforming campaigns.
- Created detailed reports and presentations to share insights with marketing teams, leading to improved budget allocation and ROI on ad spend.
Upskilling Data Analytics | Research Scholar
IIMSkills | University
01.2024 - 02.2025
Research & Data Analysis Experience:
- Analyzed large datasets to validate research hypotheses and identify trends.
- Conducted literature reviews and developed research methodologies.
- Collaborated with stakeholders on sustainability and ESG initiatives.
- Assessed KPIs and optimized strategies for efficiency.
- Managed project scope, stakeholder communication, and data reporting.
Associate Researcher - ESG
Lodha & Co LLP
01.2023 - 12.2023
ESG Research, Data Analysis & Social Media Engagement:
- Led ESG research initiatives, delivering actionable insights for investors and stakeholders.
- Analyzed ESG reports and financial statements to identify key sustainability trends.
- Co-published - Principle 5 (Business & Human Rights): Analysis of Top 100 Companies' Business Responsibility & Sustainability Reports.
- Conducted surveys and authored reports on ESG disclosure gaps and reporting needs.
- Boosted brand visibility by 50% through strategic social media engagement, podcasts, and webinars.
- Assessed the governance practices of SEBI-listed firms, recommending strategic improvements.
- Measured ESG impact using data-driven methodologies for informed decision-making.
- Created reports and presentations to communicate key ESG findings effectively.
Dissertation Program
Ecofirst Services Limited
04.2022 - 11.2022
Research on IGBC Certification and Health Impact:
- Evaluated the impact of IGBC Certification on health and well-being, aligning with SDG #3.
- Analyzed data to assess the effectiveness of the IGBC Health & Well-Being System.
- Authored a dissertation highlighting key insights on sustainable building practices and their health benefits.
Education
Google Data Analytics Professional Certificate -
Google
03-2025
Data Analytics Master Course - Data Analytics
IIM Skills
03-2025
Ph.D. - ESG & Firm Value
Bharati Vidyapeeth
01-2027
Master in Science - Sustainable Development & Environment Management
University of Mumbai
01-2023
Bachelor in Education - Science Education
University of Mumbai
01-2015
Bachelor of Science - Chemistry
University of Mumbai
01-2001
Skills
Technical Skills
- SQL (Joins, Queries, Indexing)
- Advanced Excel & Google Sheets
- Tableau & Power BI
- R & Python (Pandas, NumPy, Matplotlib, Seaborn)
- Data Cleaning, Transformation & Modeling
- ETL Processes
- Time Series Analysis
- Regression Analysis & Hypothesis Testing
- ESG & Financial Data Analysis
- KPI Measurement & Trend Identification
- Jupyter Notebook
- Alteryx Designer Core
- Communication & Presentation
- Stakeholder Engagement
- Problem-Solving & Analytical Thinking
- Attention to Detail & Organizational Skills
- Adaptability & Quick Learning
Affiliations
- Data Analytics Course – IIM Skills
Developed skills in SQL, Excel, Tableau, and Python through an industry-focused training program. - Google Data Analytics Capstone Project
Completed a hands-on project demonstrating proficiency in data cleaning, visualization, and insights generation. - Sustainability Research & ESG Analysis
Conducted in-depth research on sustainability reporting practices among SEBI-listed firms, analyzing ESG disclosures and regulatory impacts. - Alteryx Designer Core Micro-Credentials – Data Preparation & General Knowledge
Certified in data preparation, workflow optimization, and automation using Alteryx Designer. - Excellence Award – GICED Alumni Association (2021-23)
Recognized for outstanding performance in the Master’s in Sustainability program.
References
References available upon request.
Portfolio details
Projects & Portfolio:
Tableau Public: https://prod-apnortheast-a.online.tableau.com/#/site/anuradhameno-c2c1ed00d0/home
GitHub Repositories: github.com/anuradha-menon
- Netflix Content Analysis: An interactive dashboard analyzing genre trends, content distribution, and ratings
- ESG Data Insights: Power BI dashboard assessing corporate sustainability practices across industries
- Customer Purchase Behavior Analysis: Python and SQL-based insights into purchasing patterns
- ESG Reporting Metrics Dashboard: Visualization of corporate sustainability performance
PRIOR PROFESSIONAL EXPERIENCE (2015-2019 |career break| 2003-2007)
STEM Curriculum Developer & Educator | Various Schools (2015 - 2019)
- Designed and implemented STEM curricula for secondary and higher secondary students.
- Developed real-world lesson plans and hands-on, project-based learning activities.
- Adapted teaching methods to diverse learning styles, enhancing student engagement.
- Encouraged participation in STEM competitions and extracurricular activities.
Manager, Customer Relations | Alchemy Asset Management Pvt Ltd (2007 - 2008)
- Led teams in asset management, optimizing efficiency and client satisfaction.
- Managed client interactions, interviews, and team attrition strategies.
- Streamlined processes, documented key discussions (MOMs), and developed reports.
- Received multiple awards for excellence in efficiency, service quality, and innovation.
Assistant Manager | ICICI Prudential Life Insurance Co Ltd (2003 - 2007)
- Managed escalations and service recovery, ensuring prompt issue resolution.
- Developed process improvements to enhance customer experience.
- Collaborated with teams to address complex service concerns effectively.
Timeline
Intern - Data Analytics
IIMSkills
03.2025 - Current
Upskilling Data Analytics | Research Scholar
IIMSkills | University
01.2024 - 02.2025
Associate Researcher - ESG
Lodha & Co LLP
01.2023 - 12.2023
Dissertation Program
Ecofirst Services Limited
04.2022 - 11.2022
Google Data Analytics Professional Certificate -
Google
Data Analytics Master Course - Data Analytics
IIM Skills
Ph.D. - ESG & Firm Value
Bharati Vidyapeeth
Master in Science - Sustainable Development & Environment Management
University of Mumbai
Bachelor in Education - Science Education
University of Mumbai
Bachelor of Science - Chemistry
University of Mumbai
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