ANURADHA MUKHERJEE
Mumbai
Summary
Excelled in driving revenue growth and managing comprehensive Loyalty Program Campaigns/ Key Accounts across diverse industries, resulting in successful roll-out and high customer satisfaction. Targeting a challenging role in a dynamic organization where I can utilize my expertise in strategic client relationship building and effective marketing initiatives.
Possessing over 12 years of expertise in developing and executing comprehensive loyalty programs and direct marketing campaigns across various sectors. Proven success in repeatedly meeting & exceeding assigned sales targets, fueling market-place presence and deepening & retaining account base. Proficient in providing a solution-based approach to clients, focused on resolving their needs and in building and maintaining strong relationships, thereby creating a win-win situation for long-term client retention. Notched-up contracts from top-notch accounts from diverse industries. Effectively managed client networks and implemented engagement/CRM strategies. With experience in servicing prestigious clients in diverse industries, including BFSI, retail, loyalty, e-commerce, fintech, paints, and cement. Proven track record of success in building strategic client relationships and driving incremental revenues.
Overview
15
15
years of professional experience
Work History
Loyalty Program Manager (Architect Engagement Program)
Prism Johnson Limited
10.2024 - Current
- Conceptualized and Relaunched an exclusive Loyalty Program for Architects, boosting brand preference and engagement.
- Designed rewards & incentive structures linked to architects’ project contributions.
- Built and nurtured relationships with architects, interior designers, and channel partners.
- Spearheaded digital enablement with an online platform for rewards and redemptions.
- Curated a bespoke rewards catalog tailored to architects’ professional needs.
- Organized architect meets, workshops, and targeted engagement campaigns.
- Managed end-to-end operations – onboarding, points management, redemption, and helpdesk.
- Drove incremental Tiles and Johnson Bathware division sales through program activations and analytics-based ROI tracking.
- Recognized for building one of the most impactful architect-focused loyalty programs in the sector.
Accentiv India Pvt. Ltd.
Mumbai
08.2013 - 10.2024
- Company Overview: Mumbai
- Effectively administering major accounts and provided exceptional service to a wide range of clients, ensuring their satisfaction and success.
- Managing clients in industries such as BFSI, Retail, Loyalty, Ecommerce, FinTech, Paints, and Cements.
- Key clients include ICICI Bank, HSBC Bank, Citi Bank, Ambuja Cement, TCS, IOCL, Bajaj Electricals, and Procter and Gamble.
- Providing consultative expertise in developing best-in-the-industry reward experiences for clients.
- Spearheading the transformation of reward catalogs into user-friendly digital platforms, revolutionizing the instant-reward experience for customers.
- Strategizing B2B loyalty programs to enhance sales revenues via channels, identifying campaign opportunities and proposing loyalty campaigns with ROAS & ROI estimations.
- Developing and managed mobile apps for clients, driving engagement and additional revenues.
- Planning and executing end-to-end loyalty programs, ensuring service level agreements and turnaround time for reward operations were met.
- Establishing processes for help desk and customized them as per client requirements.
- Looking after escalations and fostering collaborative relationships with both internal and external stakeholders, ensuring smooth operations and customer satisfaction.
- Mumbai
Management Trainee (Client Servicing)
Ogilvy
Mumbai
01.2011 - 12.2011
- Company Overview: Mumbai
- Managed key clientele, including Hindustan Unilever Limited.
- Played a crucial role in rewards programs, operations, client relations, B2B loyalty programs, campaign management, business development, client solution designing, engagement, growth initiatives, and digitization of rewards catalog.
- Mumbai
Education
Master of Business Administration - International Management
International Management Institute
BrusselsBachelor of Business Administration -
Guru Jambheshwar University of Science & Technology
HisarCBSE, Class 12th - Commerce
Carmel Convent
New DelhiSkills
- Digital rewards management
- Cross-selling and upselling
- B2B loyalty programs
- Strategic marketing channels
- Client network management
- Customer relationship management
- Loyalty program strategy
- Customer engagement strategies
- Direct marketing campaigns
- Brand development and management
- Key account management
- Consumer trend analysis
- Revenue generation and management
- Team building and leadership
- Project execution and oversight
Languages
- English
- Hindi
- Bengali
Personal Information
Date of Birth: 07/22/86
Timeline
Loyalty Program Manager (Architect Engagement Program)
Prism Johnson Limited
10.2024 - Current
Accentiv India Pvt. Ltd.
08.2013 - 10.2024
Management Trainee (Client Servicing)
Ogilvy
01.2011 - 12.2011
Master of Business Administration - International Management
International Management Institute
Bachelor of Business Administration -
Guru Jambheshwar University of Science & Technology
CBSE, Class 12th - Commerce
Carmel Convent
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