Anuradha Patil
Bangalore
Summary
Key Account Management/ Vendor Management with 8.5 years of experience in developing and maintaining strong relationships with key clients, identifying client needs, delivering customized solutions, and exceeding sales targets and driving revenue growth with negotiation skills, have a experience in onboarding new brands/sellers.
Overview
9
9
years of professional experience
Work History
Senior Associate
Amazon.in
Bangalore
04.2022 - Current
- Assistant Brand Manager - focusing on delivering 5 core focus areas for the brand:
- Building selection: Identifying selection gaps
- Track brand's offline catalogue to ensure all relevant selection is present on Amazon
- Demand generation: Responsible for demand generation
- This includes working with category managers/Marketing team to create a marketing calendar based on vendor's objectives
- Business Advice: Support participation of brand in Amazon programs like DOTD,Coupons,BXGY,Freebies,google ads,Amazon Ads
- Availability: Ensuring continuous availability of products
- Catalogue Quality on Amazon: Ensuring the best input from brand is updated for customer interface on Amazon Detail Pages through perfect Images, Product descriptions,title , A+ content etc
- Projects:
- Seller Qualification - The objective of enabling this charter is to improve defect metrics(WIS - Wrong Item Shipped, CCR - Counterfeit Complaint Rate, SCRR - Seller Controllable Return Rate) for the brands, thus improving CX and Brand experience
- Steel Scale up: Managing steel sellers with targeted steel selection, offline selection addition on A.in with right pricing,deals,FC movement for speed delivery etc
- NAM to Retail: In a week span of time was able to convince 50 brands with aligned commercials and handed over to retail team where I managed a team of 6, assisted the team with training, onboarding, listing, account management etc
- NAM (Non Account Managed) - Managing top 30GMS contributor seller
- Deal Creation - (Jan Art, May art, Prime day, Aug Art, Jupiter) and seasonal based deals creation on (Valentine, coolers, Rakhi) and few set of top sellers on Monthly basis deal creations
- Low ASP Cohorts - By bucketization of the prices like 99,199,299,399,499, connected with top 150- 200 sellers to participate in sale events to recommendation price
- Selection - Was able to convince the seller and get 5L US selection
- Coupons - Was able to convince the high selection sellers and get the coupons created 2.5L during events
- Other Operation Tasks - Bundle creation, ASIN audits, New selection inwarding to FC, MRP correction, Title corrections, description correction, warranty issues, return issue, dimension correction etc
Vendor Management Lead
RVR CLOUDTAIL INDIA PRIVATE LIMITED
08.2019 - 04.2022
- On-boarded 150+ new vendors in kitchen cat by- screening, qualifying, negotiating, training and mentoring them to get well versed with vendor central tool and operational procedures, provided business insights to improve input and output metrics
- SPOC - Steel and Glassware brand gaps, took initiatives towards filling gap by onboarding important brands which brings goodness in terms of selection, pricing, speed and deals
- Timely reviewed vendor's performance to take corrective actions and helped them increase their business by providing insights to improve inputs metrics
- Was able to get selection target of the year in a quarter and achieved target of a team
Relationship Executive
Teleperformance
Bangalore
07.2018 - 05.2019
Senior Executive - Operations
Aegis Pvt Ltd.
12.2015 - 02.2018
- Process: Flipkart Marketplace Business Development/Account manager
- Managed Gold Seller Accounts:
- Sales Growth: Aligned seller sales with category objectives
- Oversaw accounts in mobiles, jewelry, women's apparel, footwear, and beauty products on Flipkart
- Promotional Engagement: Encouraged seller participation in Flipkart promotions like opt-in, PLA for better sales
- Fulfillment Onboarding: Assisted sellers to Flipkart Fulfillment and Smart Fulfillment to enhance speed delivery to customers, customer ratings and reviews
- Relationship Building: Developed long-standing relationships with sellers and external partners
- Performance Monitoring: Monitored seller performance, collaborated with internal analytics, and ensured issue resolution
Education
MBA - Finance & PGPM in Marketing
IZEE Business School
Bengaluru, KA01.2015
B.com -
Godutai Dodappa Appa Degree College
Gulbarga, KA01.2013
PUC -
Godutai Dodappa Appa PU College
Gulbarga, KA01.2010
SSLC -
Shahbaaz English Medium School
Gulbarga, KA01.2008
Skills
- Account Management
- Vendor Management
- Assistant Brand Manager
- Commercial Negotiation
- Operation management
- Project coordination
- Client Relationship Management
Languages
- English
- Hindi
- Kannada
Timeline
Senior Associate
Amazon.in
04.2022 - Current
Vendor Management Lead
RVR CLOUDTAIL INDIA PRIVATE LIMITED
08.2019 - 04.2022
Relationship Executive
Teleperformance
07.2018 - 05.2019
Senior Executive - Operations
Aegis Pvt Ltd.
12.2015 - 02.2018
MBA - Finance & PGPM in Marketing
IZEE Business School
B.com -
Godutai Dodappa Appa Degree College
PUC -
Godutai Dodappa Appa PU College
SSLC -
Shahbaaz English Medium School
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