SQL
Anuradha Rani
Analytics Manager
Bengaluru
Summary
Detail-orientated Analytics Manager, adept at making critical decisions, successfully contributing to company profits by providing quality product recommendations and using customer insights with insightful marketing strategies. Utilizes excellent organizational skills to enhance efficiency. With expertise in analysis and quantitative problem-solving skills, dedicated to company growth and improvements.
Overview
9
9
years of professional experience
2
2
years of post-secondary education
1
1
Certification
2
2
Languages
Work History
Partner
Project Otenga Cafe
01.2021 - 06.2022
- Responsible for daily sales, kitchen and warehouse management, partnerships and collaborations
- Reviewed and launched new food offerings to increase sales by launching small packaged goods, People Management - Lead a team in successful implementation of the largest youth connect campaign
Analytics Manager
Third Wave Coffee Roasters
11.2019 - 12.2020
- Created reports on sales, sales forecasting, targets and profitability matrix of individual outlets
- Product Analytics & Strategy - Re-evaluated product offerings and recommended products changes
- Created Combo offerings based on daypart to drive food Item Per Transaction and average order value
- Customer Retention - Improvised loyalty program to increase customer retention and brand advocacy
- Tracked KPIs to find degrowth and resolved timely by coordinating with cross functional teams
- Built entire data classification with proper tagging and data standardization for accurate accounting
- Marketing Campaign Analytics - Devised and evaluated various responsive marketing campaigns to drive user engagement via different communication channels to tap target audience
- Studied user behavior and consumption pattern to upsell and cross sell appropriate food and beverages
Senior Associate
Indian Political Action Committee
06.2018 - 02.2019
- Performed retrospective analysis on election data to devise campaign strategy for upcoming elections
- Market Assessment & Expansion- Consulted print media group in increasing their top and bottom line by focusing on streamlining circulation and devised a plan on expansion strategies in other geographies
- Worked on implementing the solutions by liaising with 3rd party vendors to ensure project kick-off and ensured project accountability by defining key milestones and project charter
Product Manager
Quikr India Pvt Ltd
04.2015 - 12.2017
- Responsible for Analytics and Product of Quikr and worked for Cars & Bikes category in the past
- Researched and developed reports on competitive benchmarking across all verticals
- Created a model of Similar cars using association based on browsing behavior of customers
- Conceptualized, planned and implemented Maximum Selling Price feature for Cars & Bikes
- Pricing - Developed pricing algorithm for refurbished mobiles to increase profit by 25%
- Developed price check of automobiles for buyers/sellers and reduced unrealistic pricing by 50%
- Advertising Increased average revenue per ad by 15% and premium ads by 10% by pricing optimization using attribute-based pricing and introducing easily monetizable small packaged products
- Data Modelling - Created a model for estimating daily eligible demands for procuring mobile phones
- Tweaking and implementing different ad expiry periods for different subcategory/cities to show relevant ads to users which increased the metric Responses/Active ad by 300%
- Revamped Email and Sms for the entire post-conversion lifecycle: deciding content, liaising with design team and integrating with Email triggering platform which increased conversions by 30
Software Engineer
Aricent Group
09.2011 - 06.2013
- Achieved 98% defect free code and saved 14 man-days of testing rework effort
- Achieved 99% success on 1k LOC program with during testing for clients like Qualcomm, Oceus
- Ensured quality of technical docs and reduced defects by 24%, compared to previous documents
- Tested interfaces of module exhaustively which saved 10 man-days of support effort activity
- Reduced the cost of project by 2% by increasing the data processing rate by 20%
- Conducted knowledge transfer sessions for 12 members team on 4th generation network design
- Mentored and guided a trainee through the internship and implemented quality control measures
- Developed policy enforcement code in the 4G domain for online and offline charging of customers
Summer Intern
Xpress Money
Dubai
04.2001 - 05.2001
- Studied brand perception along with media consumption habit among various nationalities across UAE
- Monitored and analysed Focus Group Discussion of 4 nationalities comprising of 98 respondents to measure the perception of the customers regarding money remittance industry and Xpress Mon
- Conducted surveys of around 400 people (blue collared and white collared) across the seven Emirates of UAE to measure their media usage habits and presented the findings to the VP and marketing team
- Created an ad briefing based on the findings to launch marketing campaign for the upcoming events
Education
MBA -
IIM Ahmedabad
Ahmedabad 06.2013 - 03.2015
Skills
Google Analyticsundefined
Accomplishments
- Won 'Best Technical Project Award' for the project of a multi-service server amongst 15 teams at Aricent
- Won Team excellence award for exemplary ownership and customer orientation among 20 teams
- Awarded 2nd prize in paper presentation in Ojass, tech fest of NIT JSR
- Won first prize as a team in 'Ad-Mad' advertising in Ojass, at NIT Jamshedpur
- State level basketball Player- Represented Saraikella district in State Womens Sports Fest at Jamshedpur organised by Jharkhand Government
- Won silver medal in Inter college basketball championship at ISM Dhanbad
Software
Excel
Python
R
Certification
DFP Fundamentals for traffickers certified
Interests
Reading Fiction, Dancing, Cooking, Swimming
Timeline
Partner
Project Otenga Cafe
01.2021 - 06.2022
Analytics Manager
Third Wave Coffee Roasters
11.2019 - 12.2020
Senior Associate
Indian Political Action Committee
06.2018 - 02.2019
Product Manager
Quikr India Pvt Ltd
04.2015 - 12.2017
MBA -
IIM Ahmedabad
06.2013 - 03.2015
Software Engineer
Aricent Group
09.2011 - 06.2013
Summer Intern
Xpress Money
04.2001 - 05.2001
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