ANURADHA SINGH
Gurgaon
Summary
Results-driven Marketing Analytics professional with over 9 years of experience in Marketing Analytics, Stakeholder Management, and People Management. Expertise in interpreting complex data, engaging customers, and analyzing market trends to uncover actionable insights that drive business strategies and enhance customer satisfaction. Extensive experience with US clients across diverse sectors including FMCG, Transport, Media, Communication, Banking, and Financial Services strengthens the ability to understand client needs and evaluate corporate business processes effectively. Proficient in advanced analytical tools such as Python, Tableau, Excel, SQL, SPSS, and MarketSight, with a proven track record of deploying impactful graphical visualizations in dashboards to present data clearly and effectively.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Customer Success Manager
Dynata
01.2022 - Current
- Manage client queries via Salesforce, ensuring efficient resolution of data-related concerns.
- Conduct client calls for complex data analysis and reporting needs
- Developed rich graphical dashboards using Tableau to visualize data effectively.
Asst. Team Lead
Unimrkt Research
09.2020 - 12.2021
- Rectified troubleshooting areas and transformed raw data into actionable solutions
- Utilized SPSS/Dimension to cleanse, analyze, tabulate, chart, and process data, driving informed business decisions
- Supervised a team of data validators, ensuring accurate and efficient data processing using SPSS
- Conducted training sessions for junior subordinates and team members, enhancing team capabilities and knowledge sharing
Data Analyst
Toluna India Pvt Ltd
08.2018 - 09.2020
- Tested and validated data/tables generated using Quantum scripting and Q, ensuring accuracy and reliability
- Created customized reports based on client requirements using SPSS, providing timely and relevant insights
Sr. Technical Analyst
Knowledge Excel Services
11.2015 - 08.2018
- Data Analysis and Reporting: Utilized SPSS, Sawtooth, EXCEL, and Decipher
- Survey Programming: Worked with SSI
- Ensured client satisfaction and collaborated on requirements
Education
B.Tech - Computer Science
Aryan Institute of Technology
Ghaziabad01.2015
Higher Secondary Education -
St. Thomas Girls Inter College
Meerut01.2011
Skills
- Data cleaning and transformation
- Analytical Tools: Python, Pandas, Numpy, SPSS, SQL, Microsoft Excel, MarketSight, JIRA, Salesforce, Tableau
- Machine learning analysis
- Client Centric Experience: Translating data into Business Insights, Ad-hoc data requests & Reporting
Accomplishments
- Got 'The Maverick 2019' award in Toluna for outstanding project deliverables
- Received 'Special Recognition Award 2021' in Unimrkt Research
- Got Star of the Quarter award in Dynata in June 2022 and Team impact award in September 2023
- Explored various tools and developed articles/videos for both client and internal use.
Certification
- Completed Tableau training for Data Science on Udemy.
Timeline
Customer Success Manager
Dynata
01.2022 - Current
Asst. Team Lead
Unimrkt Research
09.2020 - 12.2021
Data Analyst
Toluna India Pvt Ltd
08.2018 - 09.2020
Sr. Technical Analyst
Knowledge Excel Services
11.2015 - 08.2018
B.Tech - Computer Science
Aryan Institute of Technology
Higher Secondary Education -
St. Thomas Girls Inter College
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