Summary
Work History
Education
Skills
Timeline
Anuradha  VR

Anuradha VR

Project Coordinator/Producer
Chennai,Tamil Nadu

Summary

Every brand has stories to tell—stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. And I am the conduit between brand and consumer.

Work History

Producer

Hogarth worldwide
Chennai, Tamil Nadu
03.2019 - Current

https://www.hogarthww.com/

  • As a Brand Lead for Reckitt, I am responsible to ensure all project deliverables are of high quality and as per brand guidelines.
  • Managing various projects and assessing against goals.
  • Expanding and growing end to end relationships between client and vendor and coordinating supportive information on products, brands and communication to ensure campaign optimization.
  • Managing the project approval platform (FIDO) and ensuring that all updates are communicated to the team (including bidding, quoting, estimation etc)
  • Managing campaign and local market costs and estimates.
  • Working on a daily basis with local market copywriters, proofreaders, in market vendors and providing feedback on their work at the end of the project.
  • Liaising with media agencies (McCann and Havas) and creative agencies to obtain necessary material and information on the project.
  • Working closely with internal stakeholders (Print, Transcreation & Broadcast)

Program Coordinator

Peppermedia
Bengaluru, Karnataka
08.2016 - 01.2019

https://peppermedia.in/

  • Management of coordinating the projects given in the form of handling all the budget issues, procurement-related, client escalations, and risks related to the project.
  • Instituted use of Microsoft Excel to streamline the process of tracking timeline, budgeting, tasks, and delivery deadlines for the daily task
  • Producing and curating content for India’s leading news web portals (Yahoo Lifestyle and Celebrity) which include writing and scheduling articles, listicles and content related images in the associated CMS.
  • Create and manage the project schedule by defining the task and determining the duration, sequencing and resources needed.
  • Communicate regularly with client regarding project performance metrics.
  • Create, maintain and communicate to client regarding project timelines and budgets.
  • Produce web content in coordination with content writers, graphic designers, and motion designers.
  • Sound knowledge of Digital platform and online promotional activities.
  • Develop and maintain relationship with clients to their satisfaction.
  • Responsible for educating and advising client about our new services offered.

Program Producer and Content Manager

Timbremedia
Bengaluru, Karnataka
08.2011 - 01.2016

https://www.timbremedia.in/

  • Ensure production trackers are maintained accurately.
  • Create and maintain descriptive, technical, and structural metadata for digital content.
  • Participate in kick-off meetings, training sessions.
  • Collaborate and plan with team and offshore partners to ensure deadlines are met.
  • Conducting market research for different clients like Airtel DTH, Vodafone, https://www.saregama.com/, Make my trip, IDFC.
  • Preparing project presentations for clients like DC BOOKS, Megamart, UST Global.
  • Troubleshoot and resolve operational issues and perform root cause analysis.
  • Collaborate and plan with team and offshore partners to ensure deadlines are met.
  • Drafting contracts with clients.

Education

Master of Arts - Advertising And Public Relation

Madurai Kamaraj University, Tamil Nadu
01.2009 - 01.2011

Bachelor of Arts - Visual Communication, Journalism

University of Calicut, Kerala
01.2005 - 04.2008

Skills

    Project Management

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Timeline

Producer - Hogarth worldwide
03.2019 - Current
Program Coordinator - Peppermedia
08.2016 - 01.2019
Program Producer and Content Manager - Timbremedia
08.2011 - 01.2016
Madurai Kamaraj University - Master of Arts, Advertising And Public Relation
01.2009 - 01.2011
University of Calicut - Bachelor of Arts, Visual Communication, Journalism
01.2005 - 04.2008
Anuradha VR Project Coordinator/Producer