ANURAG AGRAWAL
Urban Head
Meerut
Summary
- Marketing and sales professional, with experience in market planning, network expansion, and driving sales growth.
- Currently managing a team of 5 professionals as the Urban Head at Berger Paints India Ltd., focusing on expanding the retail network, implementing BTL marketing strategies.
- Skilled in analyzing market trends and customer data to develop sales strategies that support revenue growth and market share.
- Committed to building and maintaining client relationships, improving operational efficiency, and contributing to business growth through practical solutions.
- Capable of leading teams, improving sales performance, and achieving business goals through effective planning and execution.
Overview
2
2
years of professional experience
7
7
years of post-secondary education
5
5
Certifications
Work History
Urban Head
Berger Paints India LTD
Meerut
05.2024 - Current
- Network Growth and Expansion: Lead the expansion of the retail network in urban markets by launching new stores, onboarding retail dealers, executing retail projects, and utilizing BTL marketing strategies to collaborate with influencers, driving business growth and enhancing market reach.
- Sales Management: Manage a team of 5 on-roll employees and 4 off-roll personnel, overseeing primary and secondary sales across channels, ensuring operational efficiency, and consistently achieving sales targets.
- Strategic Market Planning: Conduct data analysis and optimize market research to develop effective strategies, leveraging insights to drive growth and enhance resource allocation in urban markets.
- Client Relationship Management: Strengthen client relationships by ensuring operational efficiency in communication and service delivery, resulting in increased customer loyalty and long-term partnerships.
- Performance Monitoring and Reporting: Track and analyze KPIs for sales teams, providing data-driven insights, performance reports, and recommendations to optimize performance and align with business goals.
Marketing Intern
Outlook Group
New Delhi
05.2023 - 06.2023
- Assisted marketing team with market research, competitor analysis, and customer relations.
- Engaged actively in sales initiatives, including prospecting, lead generation, and customer engagement.
- Identified customer needs, capitalize on market opportunities, and contributed to growth through strategic input and revenue-driven sales.
Education
PGDM - Marketing - Finance (IM)
FORE School of Management
New Delhi, India 06.2022 - 06.2024
B. Com -
IIMT College of Management
New Delhi, India 06.2018 - 06.2021
XII (C.B.S.E.) - Commerce
J.K.E.T. Convent School
Uttar Pradesh, India 04.2016 - 05.2018
Skills
- Strategic Vision
- Analytical Mindset
- Decision-Making
- MS-Excel
Problem-solving
Team management
Certification
Smart Marketing with Price Psychology, Udemy, 2023
Extra-Curricular Activities
2016, Started and Managing Facebook page with over 1.7million+ followers, generated revenue through page., 2016, Have 30k+ Instagram user in association with Facebook page to expand social media presence., 2021, Participated in ration distribution drive, UGMC Foundation.
Internship
Marketing Intern, Outlook Group, 05/23, 06/23, Assisted marketing team with market research, competitor analysis, and customer relations., Engaged actively in sales initiatives, including prospecting, lead generation, and customer engagement., Identified customer needs, capitalize on market opportunities, and contributed to growth through strategic input and revenue-driven sales.
Personal Information
- Age: 22
- Gender: Male
Timeline
Urban Head
Berger Paints India LTD
05.2024 - Current
Marketing Intern
Outlook Group
05.2023 - 06.2023
PGDM - Marketing - Finance (IM)
FORE School of Management
06.2022 - 06.2024
B. Com -
IIMT College of Management
06.2018 - 06.2021
XII (C.B.S.E.) - Commerce
J.K.E.T. Convent School
04.2016 - 05.2018
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