Anurag Anand
Business Intelligence Engineer II
Bengaluru
Summary
Innovative AI strategist and analytics expert powering the next phase of EU Ads growth ($2B+). Thrives on converting complex business challenges into elegant, data-driven solutions that scale.
Overview
8
8
years of professional experience
Work History
Business Intelligence Engineer II
Amazon
08.2020 - Current
- Improved brand personalization by 4.1% using an enhanced ranking algorithm for organic ASINs in search, by lifting the revenue OPS by 0.35%.
- Drove 39%+ YoY revenue growth for Prime Video Ads by implementing ML-powered ad placement optimization and personalized advertising solutions for key accounts, enhancing targeting precision and campaign performance
- Developed end-to-end tableau dashboard Desert Island Pack for EU Ads, providing real-time visibility into advertiser metrics, sales performance, and growth opportunities, reducing manual WBR report effort by 16 hours weekly and enabling data-driven decisions for 40+ stakeholders including country finance managers
- Reduced Return rate by 0.21% by improving Size Chart Coverage and Relevance across size related ASINs in the fashion and shoes segment
- Engineered automated Supplier Andon mechanism system analyzing referral widget patterns to identify bot-driven orders, implementing daily hold-and-verify protocols that achieved 7% reduction in order rejection rates
- Implemented BG-NBD and Gamma-Gamma models to optimize marketing channel allocation, analyzing CLTV/CAC ratios for loyal users and achieving 3.2% lift in campaign performance
Senior Data Analyst
Gradeup
05.2020 - 08.2020
- Student Performance Dashboard: Facilitated real-time monitoring of academic progress and engagement metrics, used by 200+ educators daily
- P&L Dashboard: Automated financial reporting and variance analysis, reducing monthly close process by 12 hours. Consolidated key business metrics for executive decision-making
Senior Data Scientist
Impact Analytics
06.2019 - 05.2020
- Developed Monday Smart tool along with product team synthesizing top 5 business drivers including revenue trends, store performance, promotion effectiveness, customer segmentation, and assortment optimization, driving strategic planning for executive team
- Enhanced markdown cadence using demand forecasting and linear optimization; now used by 15+ pricing analysts to manage markdown strategies and improve profitability.
Python Developer
IBM
12.2017 - 06.2019
- Conducted data extraction and analysis for Jira tickets using advanced SQL queries, generated over 20+ comprehensive Excel reports, and improved quality assurance efficiency by 30% through automating web page testing and data scraping workflows using Python and Selenium
Education
B.Tech - Electrical And Electronics Engineering
Manipal Institute of Technology
Manipal, India 04.2001 -
Skills
SQL
Timeline
Business Intelligence Engineer II
Amazon
08.2020 - Current
Senior Data Analyst
Gradeup
05.2020 - 08.2020
Senior Data Scientist
Impact Analytics
06.2019 - 05.2020
Python Developer
IBM
12.2017 - 06.2019
B.Tech - Electrical And Electronics Engineering
Manipal Institute of Technology
04.2001 -
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