Summary
Overview
Work History
Education
Skills
Projects
Certification
Timeline
Generic

Anurag Ananya

Delhi

Summary

Analytical Marketing professional with over 7 years of experience in consumer insights and market research within CPG Industry. Proficient in utilizing advanced analytical tools such as Synthesio, Futurecast Qualtrics to extract actionable insights on consumer behavior and market dynamics. Demonstrated success in managing comprehensive research projects and implementing data-driven strategies that enhance market share. Expertise in predictive modeling and consumer segmentation, facilitating informed decision-making for business growth.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Consumer Insights Analyst - Marketing

General Mills
10.2023 - Current
  • Led social listening projects using Synthesio and Stackline to analyze consumer and brand engagement across social platforms, delivering actionable insights on brand impressions, consumer perception, campaign performance, and communication strategies for GMI NAR and international markets.
  • Analyzed and interpreted brand, category, and thematic trends—including emerging, growing, and declining patterns—using the Trendscope platform to deliver actionable insights on future opportunities, such as trending new flavors in the snacks category.
  • Handled quantitative projects like MaxDiff, Claim Test, Cinemoji trackers using the Qualtrics platform.
  • Presented detailed reports to global stakeholders, effectively communicating research findings, and actionable recommendations.
  • Demonstrated strong analytical skills and problem-solving abilities in communicating complex research results to diverse audience

Forecasting and Pricing Specialist - Marketing

Oriflame Cosmetics
12.2022 - Current
  • Led management of Beauty and Skin Care portfolio in South Asia and Southeast Asia markets.
  • Evaluated consumer behavior and spending habits, adjusting pricing and demand accordingly.
  • Developed campaign strategies to maximize brand performance based on analysis.
  • Partnered with cross-functional teams to harmonize business objectives and practices.
  • Assessed performance indicators like sales volume, market share, and customer loyalty.
  • Communicated reports on profitability trends to guide strategic planning.

Market Research Associate- Marketing

Nestlé
05.2019 - 12.2022
  • Managed monthly reporting of retail market share data for the Nestlé India portfolio, utilizing Nielsen RMS data, HHP, and the Brand Health Tracker, which were shared across all business units and heads.
  • Analyzed market share data (value and volume) across various segments and channels, household penetrations for Nestlé categories, brands, and SKUs.
  • Provided ad-hoc analyses on brand and SKU performance across multiple Indian markets and channels.
  • Managed and executed qualitative research (immersions, interviews) and quantitative research (concept tests, product tests, claim tests, Link tests, pre-post launch) for Maggi, Nescafé, BFC, chocolate & Baby Food, along with project budgeting and negotiation.
  • Presented findings to brand teams to address critical business challenges effectively.
  • Build on microclusters and R-urban platforms to enhance understanding of consumer demographics in urban and rural areas across India.
  • Identified high purchasing power demographic areas to strengthen brand presence in targeted markets.

Data Analyst

Dell
Noida Area
07.2017 - 03.2018
  • Analyzed sales data of various clients using tools such as Salesforce, Footprint, and Remedy, identifying customer behavior and preference patterns, such as purchase frequency, product choice, channel preference, and loyalty.

Education

MBA-Executive - Marketing

Faculty of Management Studies
New Delhi
08-2027

B.com (Hons) - Marketing

University of Delhi
Delhi
07-2017

Skills

  • Market research and consumer insights
  • Quantitative and Qualitative analysis
  • Questionnaire and research design
  • Consumer and market segmentation
  • A/B testing and statistical analysis
  • Social and retail analytics
  • Brand performance and strategy
  • Budget planning and management
  • E-commerce analytics
  • Trend modeling techniques
  • Predictive modelling
  • Project and stakeholder management
  • AI applications in research
  • Python programming skills
  • Power BI proficiency
  • Office 365 expertise

Projects

  • Future Intelligence- Led strategic projects for General Mills, providing insights on emerging CPG trends and estimating market potential.
  • Retail Measurement Validation- Analysed Nestlé's sales data against Nielsen RMS data to assess data reliability and identify opportunities
  • Granular Cluster Analysis- Developed micro-clusters for Nestlé across India based on consumer potential and category opportunities, utilizing various data sources
  • MIDAS Data Integration Platform: Led the development of MIDAS, a data integration platform for Nestlé, to bring together various data sources for improved decision-making

Certification

  • Brand Management: Aligning Business, Brand and Behaviour, London Business School, Coursera
  • Retail Marketing Strategy, University of Pennsylvania, Coursera
  • Marketing Research: support your marketing decisions, Oxford Learning Lab, Udemy
  • Retail Customer Analytics and Trade Area Modelling, Haytham Omar-Ph. D, Udemy
  • Successful Negotiation: Essential Strategies and Skills, University of Michigan, Coursera

Timeline

Consumer Insights Analyst - Marketing

General Mills
10.2023 - Current

Forecasting and Pricing Specialist - Marketing

Oriflame Cosmetics
12.2022 - Current

Market Research Associate- Marketing

Nestlé
05.2019 - 12.2022

Data Analyst

Dell
07.2017 - 03.2018

MBA-Executive - Marketing

Faculty of Management Studies

B.com (Hons) - Marketing

University of Delhi

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