Summary
Overview
Work History
Education
Skills
Projects
Certifications
Timeline
Generic

Anurag Ananya

Delhi

Summary

Results-driven Consumer Insights Analyst with extensive experience at General Mills, utilizing advanced statistical analysis and market research to identify consumer trends. Expertise in A/B testing and brand strategy facilitates effective communication of insights to stakeholders, leading to impactful marketing campaigns. Proven ability to enhance brand performance in competitive markets through data-driven decision-making.

Overview

8
8
years of professional experience

Work History

Consumer Insights Analyst - Marketing

General Mills
10.2023 - Current
  • Directed design and execution of quantitative and qualitative research projects to evaluate consumer needs and market trends.
  • Developed and tested marketing campaigns by conducting A/B testing and analyzing performance metrics.
  • Implemented robust data collection methodologies, including statistical analysis and predictive modeling, to identify key consumer segments.
  • Leveraged advanced research tools such as Stackline, Futurecast, and Qualtrics to gather comprehensive consumer insights.
  • Presented detailed reports to stakeholders, effectively communicating research findings and actionable recommendations.
  • Proactively identified emerging consumer trends, ensuring General Mills maintained competitive advantage.
  • Demonstrated strong analytical skills and problem-solving abilities in communicating complex research results to diverse audiences.

Forecasting and Pricing Specialist - Marketing

Oriflame Cosmetics
12.2022 - Current
  • Led management of Beauty and Skin Care portfolio in South Asia and Southeast Asia markets.
  • Evaluated consumer behavior and spending habits, adjusting pricing and demand accordingly.
  • Developed campaign strategies to maximize brand performance based on analysis.
  • Partnered with cross-functional teams to harmonize business objectives and practices.
  • Assessed performance indicators like sales volume, market share, and customer loyalty.
  • Communicated reports on profitability trends to guide strategic planning.

Market Research Associate- Marketing

Nestlé
05.2019 - 12.2022
  • Managed monthly reporting of retail market share data for Nestlé India CPG portfolio using Nielsen, HHP, and Euromonitor.
  • Analyzed market share data (value and volume) across various SKU segments and channels for Nestlé India categories.
  • Provided ad-hoc analyses on brand and SKU performance across multiple Indian markets and channels.
  • Designed and executed qualitative and quantitative research projects, including product tests and consumer immersions.
  • Coordinated survey design, fieldwork planning, agency management, and A/B testing to support research initiatives.
  • Presented findings to brand teams to address critical business challenges effectively.
  • Utilized Midas Cluster and R-urban platforms to enhance understanding of consumer demographics in urban and rural areas.
  • Identified high purchasing power demographic areas to strengthen brand presence in targeted markets.

Data Analyst

Dell
Noida Area
07.2017 - 03.2018
  • Analyzed sales data of various clients using tools such as Salesforce, Footprint, and Remedy, identifying customer behavior and preference patterns, such as purchase frequency, product choice, channel preference, and loyalty.

Education

Bachelor of Commerce B.Com.(hons) - Commerce

University of Delhi
Delhi

Skills

  • Market research and consumer insights
  • Quantitative and Qualitative analysis
  • Questionnaire and research design
  • Consumer and market segmentation
  • A/B testing and statistical analysis
  • Social and retail analytics
  • Brand performance and strategy
  • Budget planning and management
  • E-commerce analytics
  • Trend modeling techniques
  • Predictive modelling
  • Project and stakeholder management
  • AI applications in research
  • Python programming skills
  • Power BI proficiency
  • Office 365 expertise

Projects

  • Future Intelligence, 12/01/23, Present, Led strategic projects for General Mills, providing insights on emerging CPG trends and estimating market potential.
  • Retail Measurement Validation, 01/01/22, 09/01/22, Analysed Nestlé's sales data against Nielsen RMS data to assess data reliability and identify opportunities
  • . Granular Cluster Analysis, 01/01/21, 02/01/22, Developed micro-clusters for Nestlé across India based on consumer potential and category opportunities, utilizing various data sources.
  • MIDAS Data Integration Platform, 06/01/19, 12/01/20, led the development of MIDAS, a data integration platform for Nestlé, to bring together various data sources for improved decision-making

Certifications

  • Brand Management: Aligning Business, Brand and Behaviour, London Business School, Coursera
  • Retail Marketing Strategy, University of Pennsylvania, Coursera
  • Marketing Research: support your marketing decisions, Oxford Learning Lab, Udemy
  • Retail Customer Analytics and Trade Area Modelling, Haytham Omar-Ph. D, Udemy
  • Financial Modelling and Valuation, 365 Careers, Udemy
  • Successful Negotiation: Essential Strategies and Skills, University of Michigan, Coursera

Timeline

Consumer Insights Analyst - Marketing

General Mills
10.2023 - Current

Forecasting and Pricing Specialist - Marketing

Oriflame Cosmetics
12.2022 - Current

Market Research Associate- Marketing

Nestlé
05.2019 - 12.2022

Data Analyst

Dell
07.2017 - 03.2018

Bachelor of Commerce B.Com.(hons) - Commerce

University of Delhi

Similar Profiles

CREATE PROFILE
Anurag Ananya