Anurag Chaturvedi
Lead – B2B & Institutional Business | Key Account Management | National Sales Leadership
Mumbai
Summary
Senior Sales and Business Development leader with 18+ years of experience driving B2B and B2C growth across retail, institutional, government and corporate channels in consumer electronics, appliances and IT solutions. Proven track record in account management, strategic planning, project management and cross-functional leadership, with deep exposure to key accounts, Real Estate, Hospitality, Infrastructure, Government procurement (GeM, CPC/CSD, defense), corporate gifting and institutional sales. Focused on building long-term client relationships, expanding existing accounts and acquiring new ones to deliver sustainable revenue and margin growth at national scale.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Lead, B2B / Institutional Business
Tata Infiniti Retail Ltd (Croma)
06.2025 - Current
- Spearhead development and scaling of Croma’s B2B and institutional sales channel across corporates, Real estate, Hospitality, gifting partners, Tata group companies, government bodies, defence procurement channels, and educational institutions.
- Design and execute comprehensive B2B strategies to deepen penetration in corporate, institutional, and defence CPC/CSD markets.
- Lead SLA design and long-term contract negotiations for institutional clients to secure predictable, recurring revenue streams.
- Manage and mentor a high-performing sales team, driving monthly, quarterly, and annual targets.
- Collaborate with product and services teams to create bundled solutions for B2B customers, improving wallet share and retention.
National Key Account Manager
Haier India
03.2022 - 05.2025
- Managed national key accounts for HVAC, RAC, commercial refrigeration, and consumer appliances across retail infra, real estate, hospitality, and corporate gifting segments.
- Drove 200% YoY growth in retail segment (Retail, Real Estate & Hospitality) customers through strategic acquisition and engagement plans.
Business Development Manager
GRPL Asia
02.2018 - 02.2022
- Expanded client base by 300% and increased market share by 20% over three years through targeted acquisition and channel development.
- Built strong relationships with B2B/B2C, channel partners and C-level stakeholders to drive strategic alliances and solution selling.
Area Business Manager
E-Trade Marketing
07.2016 - 11.2017
- Managed sales and business development through dealers/distributors and key accounts for IT and mobility products across North India.
Senior Sales Manager
Skullcandy India
02.2015 - 06.2016
- Grew corporate, channel, and modern trade (National & Regional Retail) business for Skullcandy and Mobitron brands in North India.
Territory Sales In-charge
Sony India
09.2013 - 02.2015
- Managed retail sales and distribution for Consumer Audio Video and IT categories.
Channel Manager
Lenovo India
08.2010 - 08.2013
- Led sales and business development for consumer notebooks, desktops, and tablets through retail and distribution channels.
Business Development Manager
VIE Software
08.2007 - 08.2010
- Drove business for IT infrastructure solutions and services, including AMCs, managed hardware, SaaS, and networking solutions.
Education
MBA - Sales & Marketing
Guru Jambheshwar University of Science & Technology
Haryana01-2007
Skills
Key Account Management & B2B Sales
Certification
• Diploma in Project Management – Alison, Galway, Ireland • AWS Cloud Practitioner Essentials • Amazon S3 Primer • AWS SaaS Business Transformation • Multiple LinkedIn Learning certifications in Salesforce, Cloud Computing, B2B Sales, Product Management, and Solution Sales
Timeline
Lead, B2B / Institutional Business
Tata Infiniti Retail Ltd (Croma)
06.2025 - Current
National Key Account Manager
Haier India
03.2022 - 05.2025
Business Development Manager
GRPL Asia
02.2018 - 02.2022
Area Business Manager
E-Trade Marketing
07.2016 - 11.2017
Senior Sales Manager
Skullcandy India
02.2015 - 06.2016
Territory Sales In-charge
Sony India
09.2013 - 02.2015
Channel Manager
Lenovo India
08.2010 - 08.2013
Business Development Manager
VIE Software
08.2007 - 08.2010
MBA - Sales & Marketing
Guru Jambheshwar University of Science & Technology