Badminton
Anurag Chaudhary
Ads Account Manager II
Bengaluru
Summary
Dynamic Account Manager offering expertise in building partnerships, retaining key accounts and enhancing profit channels. Talented professional considered knowledgeable leader and dedicated problem solver. Proactive Global Program Manager overseeing business systems and maintaining records of project metrics. Determined employee with over 9 years of supervising interdepartmental activities and developing professional relationships with customers. Possessing exemplary critical thinking skills to make sound decisions.
Overview
9
9
years of professional experience
3
3
Certifications
2
2
Languages
Work History
Ads Account Manager II
Amazon Development Center India Pvt Ltd, Karnataka
2023.10 - Current
- Planned and executed multiple Sponsored Ads projects, collaborating cross functionally/geographically
- Handled portfolio of $xx MM that saw YoY increase in spend of 213% and attributed sales of 166%.
- Brand and Media Growth Strategies:
• Developed annual growth strategies.
• Developed ad campaign strategies.
• Developed audience targeting recommendations. - Evaluated KPIs and optimized campaign performance using a data driven approach
- Performed in-depth data analysis to deliver actionable insights & recommendations that influence short term / long term digital media strategy
- Worked cross-functionally with sales and other Amazon partners to drive incremental revenue and increase advertiser satisfaction
Program Manager
Amazon Development Center India Pvt Ltd, Karnataka
2021.11 - 2023.09
- Interacted with customers and clients to identify business needs and requirements.
- Met with project stakeholders on regular basis to assess progress and make adjustments.
- Addressed and resolved technical, financial, and operational concerns by working with team members and directors.
- Coached team members on productivity strategies to accomplish challenging goals.
- Worked on automating the outreach plan, developing an opt-in forecast, and increasing response rate by +400bps using the internal tool. This procedure improved productivity and SLA goa, improving it from 41% to 132%.
- Drove VP level goal of the program for budget utilization (BU) that was 100% achieved with an achieved revenue of $xxMM (+167% YoY)
- PRFAQ and BRD to engage with the proposed advertiser value, from the perspective of the customer.
Account Specialist
Amazon Development Center India Pvt Ltd, Karnataka
2018.03 - 2019.11
- Set up new customer accounts and updated existing profiles with latest information.
- Prospected for new customers in target areas or demographics to bring in new business.
- Adhered to standards of quality and service as well as all compliance requirements.
- Reviewed every account in the portfolio in complete detail to understand the current level of performance.
- Identified opportunities to improve designed Amazon product based on customer feedback, data analysis, and feature gaps with competitive products.
- Engaged with advertisers to understand their advertising goals and expectations from the program.
National Sales Head
Web Affinity Technologies Pvt Ltd (Evening Flavors), India
2016.06 - 2018.02
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Maintained sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
Business Development Manager
Web Affinity Technologies Pvt Ltd (Evening Flavors), India
2015.06 - 2016.05
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Reached out to potential customers via cold calls, email, and in-person inquiries.
Software Trainee
Infosys
2014.10 - 2015.01
- Analyzed source code to identify functionality issues.
- Tested new applications for usability and adherence to code plan.
- Delivered project reports and milestone updates to supervisor.
- Sat in on design team and planning meetings.
- Authored code fixes and enhancements for inclusion in future code releases and patches.
Education
Bachelor of Engineering - Computer Science Engineering
SSIPMT, CSVTU
Raipur 2001.04 -
Senior Secondary - Science
St. Xaviers Public School
Korba 2001.04 -
Skills
Market Forecasting
Certification
AMCAT certified Business consultant
Interests
Playstation
Music
Travelling
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Team work makes the dream work
Timeline
Ads Account Manager II
Amazon Development Center India Pvt Ltd, Karnataka
2023.10 - Current
Sponsored ads Certification
2023-06
Program Manager
Amazon Development Center India Pvt Ltd, Karnataka
2021.11 - 2023.09
Account Specialist
Amazon Development Center India Pvt Ltd, Karnataka
2018.03 - 2019.11
National Sales Head
Web Affinity Technologies Pvt Ltd (Evening Flavors), India
2016.06 - 2018.02
Business Development Manager
Web Affinity Technologies Pvt Ltd (Evening Flavors), India
2015.06 - 2016.05
AMCAT certified Business consultant
2015-03
AMCAT certified Data Processing Specialist
2015-03
Software Trainee
Infosys
2014.10 - 2015.01
Bachelor of Engineering - Computer Science Engineering
SSIPMT, CSVTU
2001.04 -
Senior Secondary - Science
St. Xaviers Public School
2001.04 -
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