ANURAG DUBEY
Noida
Summary
Dynamic and results-driven brand ad specialist with five years of experience in conceptualizing, designing, and executing innovative advertising campaigns that enhance brand identity and drive consumer engagement. Expertise in blending creativity with strategic insights to deliver impactful ad content across multiple platforms, including digital, print, and video. Proven track record of developing compelling brand narratives, optimizing campaigns for maximum reach, and delivering results in alignment with brand goals. Skilled in collaborating with cross-functional teams, managing projects from concept to execution, and utilizing analytics to refine and improve ad performance. Results-driven Manager known for high productivity and efficient task completion. Specialize in strategic planning, and operational improvement. Excel in communication, problem-solving, and adaptability, ensuring seamless project execution and team cohesion.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Manager, Content Video
Testbook Edu Solutions Pvt. Ltd.
04.2024 - Current
- Lead YouTube channels for SSC Supercoaching and Testbook Railway, driving brand growth.
- Content Creation for Social Media.
- Journey video for the app, website, and products.
- Ads and Campaigns
- Sale Execution.
- Develop and execute performance marketing ads to increase visibility.
- Manage social media content strategy for broader audience engagement.
- Supervise content teams, ensuring high-quality educational video production and digital ads.
- Analyze content performance and SEO for continuous improvement.
- Established and monitored KPIs to evaluate performance and identify areas for improvement.
- Coordinated cross-departmental projects to ensure timely and successful completion.
Associate Manager, Content Video
Testbook Edu Solutions Pvt. Ltd.
08.2023 - 03.2024
- Oversaw the creation of social media content and digital ads for SSC and Railway exams.
- Collaborated with top faculty to enhance content optimization for increased reach.
- Improved SEO for better visibility on platforms, resulting in higher organic growth.
- Ensured timely content delivery and optimization of performance marketing ads.
Senior Video Presenter
Testbook Edu Solutions Pvt. Ltd.
12.2019 - 07.2023
- Delivered and anchored educational videos for SSC and Railway exams.
- Scripted, presented, and contributed to the development of copywriting for video content.
- Assisted in creating branding strategies for educational content to ensure maximum audience engagement.
- Monitored audience engagement levels during presentations and adjusted delivery style as needed to maintain interest.
Creative Writer
Doozyworks Studios
Mumbai
06.2019 - 12.2019
- Researched topics relevant to assigned projects to inform writing process.
- Dialogues Writing.
- Maintained a consistent voice and tone across all written materials.
- Developed creative concepts and storylines for short stories
- Crafted compelling headlines and captions to attract and retain readers' attention.
Script Writer
Arya Films Pvt. Ltd.
08.2018 - 12.2018
- I wrote scripts for digital ads and branded content.
- Contributed to the creation of engaging copywriting and performance marketing ads across multiple platforms.
- Crafted compelling headlines and captions to attract and retain readers' attention.
- Collaborated with directors, producers and other writers to ensure accuracy in scripts.
- Attended meetings with production staff to discuss storylines and plot points.
- Developed scripts for various media, including television, film, and radio.
Education
MBA - Marketing
Sikkim Manipal University
Gangtok01-2026
PG Diploma - Acting
Jamia Millia Islamia University
New Delhi05-2016
BSc. (Hons.) -
Dr. B.R. Ambedkar University
AgraSkills
- Time Management and Multitasking
- Communication
- Target Audience Analysis
- Anchoring
- Content Strategy
- Brand promotion
- MS Office
- PowerPoint
- YouTube SEO
- Podcast host
- Sale Execution
- Concept Development
- Brand storytelling
- Creative Direction and Creative Briefs
- Content Strategy and Planning
- Project Management
- Collaboration
- Social media advertising
- Creative writing
- Content creation
- Brand development
- Cross-departmental collaboration
- Attention to detail
- Audience engagement
- Trend analysis
- Adaptability
- Goal setting
- Marketing
- Active listening
- Problem-solving aptitude
- Multitasking capacity
- Key performance indicators
- Creative copywriting
Certification
- Star Performer, Testbook, 07/01/20
- Star Performer, Testbook, 01/01/23
Summary
5, Dynamic and results-driven brand ad specialist with 5 years of experience in conceptualizing, designing, and executing innovative advertising campaigns that enhance brand identity and drive consumer engagement., Expertise in blending creativity with strategic insights to deliver impactful ad content across multiple platforms, including digital, print, and video., Proven track record of developing compelling brand narratives, optimizing campaigns for maximum reach, and delivering results in alignment with brand goals., Skilled in collaborating with cross-functional teams, managing projects from concept to execution, and utilizing analytics to refine and improve ad performance.
Accomplishments
- Star Performer Testbook (July 2020)
- Star Performer Testbook (January 2023)
- Co-author of the book Prem Nagari
- Wrote campaigns and awareness plays for Pradhan Mantri Jan Aushadhi Yojana
- Write an award-winning short film, Raghini
Timeline
Manager, Content Video
Testbook Edu Solutions Pvt. Ltd.
04.2024 - Current
Associate Manager, Content Video
Testbook Edu Solutions Pvt. Ltd.
08.2023 - 03.2024
Senior Video Presenter
Testbook Edu Solutions Pvt. Ltd.
12.2019 - 07.2023
Creative Writer
Doozyworks Studios
06.2019 - 12.2019
Script Writer
Arya Films Pvt. Ltd.
08.2018 - 12.2018
MBA - Marketing
Sikkim Manipal University
PG Diploma - Acting
Jamia Millia Islamia University
BSc. (Hons.) -
Dr. B.R. Ambedkar University
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