Anurag Dwivedi

Pricing Lead:-

• Responsible for Commercial and Consumer Deployment Services Pricing globally by studying the price elasticity and pattern of net spend & willingness to spend on services.
• Recommended service's bundling opportunity based on historical customer purchase, to improve service's attach.
• Worked Closely with Pricing Managers to optimally price services, increasing sales globally by 56 percent, and earning Silver Award from Dell.

Sales Intelligence:-

• Designed Customer Segmentation and Loyalty Model, for accounts, which was leveraged to design strategic marketing programs to achieve growth.
• Worked on predicting account growth using propensity model and best of breed.
• Created dashboard for Inventory planning team to overcome any part shortage issue and helped them in inventory planning.
• Mining data (chat, email, feedback) to understand Customer's pain-point and enabling Dell to reduce Cost of Dissatisfaction.

Marketing Intelligence:-

• Lead program for market study and identifying areas of potential growth for both existing and new customers.
• Mine and develop fully qualified customer leads by using tools such as customers data, campaign management and sales mapping tools.
• Through segmentation of industries and trades, analyze potential leads to be provided to Trade team for further dissemination and business generation.
• Conduct market and competitive research.

• Financial Domain Understanding Interface requirements across various external and internal interfaces and preparing Interface Control document.
• Worked on Field mapping of Finacle-CBS and Intellect LOS and worked with team managers and business team in setting timelines and process in place.
• Decreased product defects 30% by implementing quality assurance guidelines