Anurag Gupta
Ghaziabad
Summary
I have always enjoyed working with clients, which is why I took a sales position in the first place. Now that I have a few years of experience, my new goal is to find a sales leadership position. I think that by starting off as a sales associate with your company, I could quickly show that I am ready for such an opportunity. I would love to prove that with my people skills along with my persuasive personality, that I am the right fit for the role.
Overview
11
11
years of professional experience
Work History
Sr. Sales Executive
DEVYANI INTERNATIONAL LIMITED
Ghaziabad
11.2025 - Current
- Direct and manage sales operations across 7 DB & 8 Cr all over business, ensuring top-line and bottom-line targets are achieved.
- Lead a diverse team of 9 PSR, aligning them with strategic goals through regular performance reviews and motivational leadership.
- Develop and execute territory-wise business plans, addressing channel gaps and optimizing coverage efficiency.
- Strengthen distributor performance through continuous DMS and SSFA training, ensuring 100% compliance with data reporting and inventory management.
- Analyze secondary and tertiary sales trends, identifying underperforming territories and deploying corrective actions.
- Collaborate with marketing and supply chain teams to streamline product availability, trade promotions, and retail merchandising.
- Build long-term relationships with key distributors, driving business retention and market share enhancement.
- Product Categories – Cream Bell Ice Cream.
Territory Sales Executive
UNICHARM INDIA PVT LTD
06.2024 - 11.2025
- Managing 5 Distributors, 7 SA In Agra, Mathura & Hathras Across 13 CR All over territories.
- Strengthening Distribution Channel. (By Appointing new Distributors in uncovered areas)
- On job coaching to team on Objection Handling and Soft Skills on sales.
- Make Action plan for poor performers and growth plan for achievers.
- Identify the improvement areas for business and make strategy plan for succession.
- To ensure top line and bottom line KPI'S to be delivered.
- Closely working with finance for the claims and other finance related.
- Make Tailor made training Programs for the field Staff.
- Preparing Annual and Quarterly forecast for Finished Goods.
- To ensure Discipline in team.
- To ensure the field Staff adhere the ways of working as per SOPs.
- Product Categories – Mammy Poko Paints, Sofy, Wipes, Li free.
A.G.M
PARLE AGRO PVT LTD
Noida
10.2021 - 05.2024
- I am handling 12 distributors & 9 Growth Officer across 1.5- cr business all over territory.
- Developing a strong working relationship with all (Teams / Seniors / Distributors and customers) within the designated territory.
- Manages team by coaching, performing all evaluations and overseeing performance management plans of Field Sales Managers.
- Proactively monitors and engages poor performers to develop weaker areas and, if necessary, moves people out when performance does not improve.
- Establishes team and individual sales goals and provides effective coaching of sales representatives to consistently improve their performance.
- Review and analyze customer prescriptions / product sales and establish improvement plan to develop subordinate.
- Product Categories – Frooti, Appy Fizz, B-Fizz, & Smoodh.
Sr. Sales Officer
FENA PVT LTD.
Noida
07.2018 - 10.2021
- The primary goal is to manage the sales of the company's products within maintained Area.
- Handling a team of 10 sales Representatives & 12 existing Distributors & Superstockist (8 Sub distributor) in the same region.
- Experienced in appointing/creating distributors, wholesalers in the assigned territory.
- Preparation of stock, Sales report & daily sales report of all the team members.
- Match the primary and secondary sales for achieving the sales target of the area for the entire product range.
- Meeting with the retailers, discuss the issue regarding the products & supply.
- Inventory Management.
- Exploring new & covered areas.
- Self- improve continuously by way of experience and manager feedback.
- Product categories – Fena Washing Powder, Fena Cake, NIP Barton Bar, Famus Bauty Shop, Impact Machine Wash.
Territory Sales In charge
RSPL LTD.(Ghadi)
Mainpuri
06.2015 - 07.2018
- Actively approach targeted business clients.
- Responsible for maintaining and developing new and existing customers for the vitamin and mineral premix business.
- Understand product brief from new clients, and accordingly get the requisite goods delivered.
- Prepares reports by collecting, analyzing, and summarizing information.
- Maintains quality service by establishing and enforcing organization standards.
- Contributes to team effort by accomplishing related results as needed.
- Product categories – Ghadi Washing Powder, Cake, Expert Barton bar, Venus, Glory / Ghadi Machine Wash.
Education
Master of Business Administration - Sales & Marketing
Institute of Management & Technology (IMT Ghaziabad)
12.2025
Bachelors Of Science -
CSJM University
Kanpur01.2008
12th -
Allahabad Board
01.2005
10th -
Allahabad Board
01.2003
Skills
- Handling Distributors
- GT Market Standalone
- Wholesales
- Maintaining spreadsheets
- Excel
- Google sheets
Technical Qualifications
- Windows (Including XP Professional and Window)
- MS-Office
- Internet
Personal Information
- Date of Birth: 07/30/88
- Marital Status: Married
Disclaimer
I hereby declare that all statement made in this resume are true, complete & correct to the best of my knowledge & brief.
Extramural Achievements
- Top 20 Highest Growth 2024 in all over India & tour Planned BANKOK, THAILAND in UNICHARM.
- Top Sales officer Performer in UP West.
- Awarded for Best Sales Officer For 'IMPACT WASHING POWDER' UP in 2019-2020.
- Awarded for Best Sales Officer for contribution of Best 'Fena Power (FDP) in UP WEST-1 including (NCR Delhi) region for the year 2018-19.
- Awarded for outstanding contribution in New Products (VENUS SHOP) In the year 2014-15.
Timeline
Sr. Sales Executive
DEVYANI INTERNATIONAL LIMITED
11.2025 - Current
Territory Sales Executive
UNICHARM INDIA PVT LTD
06.2024 - 11.2025
A.G.M
PARLE AGRO PVT LTD
10.2021 - 05.2024
Sr. Sales Officer
FENA PVT LTD.
07.2018 - 10.2021
Territory Sales In charge
RSPL LTD.(Ghadi)
06.2015 - 07.2018
Master of Business Administration - Sales & Marketing
Institute of Management & Technology (IMT Ghaziabad)
Bachelors Of Science -
CSJM University
12th -
Allahabad Board
10th -
Allahabad Board