Anurag Mishra
Gurugram
Summary
Strategic marketing leader focused on delivering results with a strong history in brand development, successful product launches, precise strategy formulation, and effective consumer marketing management, including oversight of multimillion-dollar budgets and large teams.
Overview
24
24
years of professional experience
Work History
Marketing Consultant
Opentrip Travels
Gurgaon
02.2025 - Current
- Spearheading GTM plans, launch roadmap, brand positioning strategy, marketing communication, customer acquisition roadmap, along with effective messaging strategies for an upcoming online travel company.
- Defining a roadmap and revenue models for multiple customer segments and market channels to ensure $35 million topline in the next 18 months.
Chief Marketing Officer
LifeUno India
Mumbai
02.2022 - 12.2024
- Spearheaded the development and launch of LifeUno, including marketing, model, strategy framework, team building, and rollout.
- Led and established GTM strategy, brand, growth, website development, product-market fit, alliances, and digital marketing initiatives.
- Successfully forged partnerships to drive growth, planned, conceptualized, and launched LifeUno wellness centers in multiple markets, and implemented marketing plans to drive leads, awareness, and achieve sales.
Sr Vice President-Marketing & Strategic Initiatives
SREI Group (Kanoria Foundation)
Gurgaon
12.2016 - 12.2021
- Managed a marketing portfolio for digital-first businesses, oversaw a Rs. 42 Cr marketing budget, with a team of 23 professionals.
- Led the marketing strategy for the group’s various business initiatives in e-commerce and technology-based domains.
- Directed business marketing, product planning, and strategy for transit security products in B2B, e-commerce ventures, and cybersecurity businesses.
VP and Head - Brand and Offline Marketing
OYO
Gurgaon
08.2014 - 11.2016
- Key member of the leadership team for steering marketing, brand development, public relations (PR), product marketing, trade marketing, and similar customer-focused projects.
- Managed the marketing function with fifteen members, leveraging an 88 Cr budget for the launch of the Brand OYO app across television, outdoor, above-the-line (ATL), and below-the-line (BTL) campaigns, which collectively generated one million leads for INR 3000 Cr+ topline.
- Built SOPs to achieve marketing objectives of demand and expansion, supported by promotional activities spanning across 150+ cities.
National Head - Marketing (Brand and Retail)
MakeMyTrip
Gurgaon
01.2012 - 07.2014
- Successfully led marketing and customer engagement for Retail, Holidays, Airports & travel agency business.
- Led customer acquisition and marketing of INR 1,087 crore topline through 300+ marketing initiatives, delivering 500,000 leads.
- Managed 65+ COCO stores and 450 B2B partners for branding, merchandising, and product marketing support.
- Led the marketing strategy, store launch, brand visibility, and customer engagement, and delivered a 7% year-over-year growth in demand for the retail business.
Chief Manager-Marketing
Kotak Mahindra Bank
Mumbai
07.2006 - 12.2011
- Successfully carried out two large responsibilities in Kotak Mahindra Group, i.e., Brand Head for Insurance Business, and Media Buying & Strategic Initiative Manager for the Kotak Mahindra Group Central Marketing.
- Anchored media buying of 112 Cr for Kotak Group and managed strategic initiatives like IPL sponsorship and IPL campaigns across TV, radio, print, and events.
- Launched a new brand campaign, ‘Zindagi se ek kadam aagey,’ for Kotak Life across TV, print, OOH, radio, and online spaces, driving bookings and leads.
- Anchored product launches, including the launch of the new child plan 'Head Start,' increased the category share from 4% to 26%.
- Delivered on distribution, trade, R&R, and sales engagement by managing a budget of INR 36 CR for channel marketing, lead generation, and events to assist in the INR 1275 CR topline achievement.
Senior Officer - Brand and Product Marketing
Toyota Kirloskar Motors
Bangalore
07.2004 - 06.2006
- Spearheaded product launch and brand communication planning for the Innova launch, including the product plan and market entry.
- Managed advertising agencies, media buying, events, dealership readiness, along with business forecasting and sales planning.
- Managed ATL, BTL brand campaigns to support the business of the annual sales of 30,000 units and a topline of INR 2,000 Cr.
Senior Officer -Marketing Communication and Product marketing
SKODA India
Mumbai
02.2002 - 07.2004
- Identified priority markets, developed marketing plans, and assisted in rolling out the Škoda Octavia, Fabia, and Superb in the Indian market.
- Directed ATL, BTL campaigns, including TV, print, outdoor, and events like Auto Expo, along with public relations and trade marketing, to roll out the brand in the Indian market to reach 5,000+ cars with an INR 375 Cr topline.
Education
Certification in Digital Marketing - Digital Marketing
Mudra Institute of Communications
Ahmedabad03.2022
MBA - Marketing Management
International School of Business & Media
Pune03.2002
BBA - Managment
Barkatullah University
Bhopal02.1999
Skills
- Marketing leadership
- GTM Strategy
- Brand management
- ATL and BTL
- Digital marketing
- Retail and sales promotion
- Large-format events
- Reward and recognition
- Market research
- Growth management
- Public relation
- Product marketing
- Product life cycle
- Agency and vendor management
- Digital marketing
- Trade marketing
- Media planning
Accomplishments
- Skoda launched in the Indian market
- Launch of the Toyota Innova in India
- Brand repositioning of Kotak Insurance
- Brand expansion of Kotak Bank
- MakeMyTrip’s retail growth
- OYO brand launch in the Indian market
- Digital-first business launch at SREI
- LifeUno's inception and launch
Timeline
Marketing Consultant
Opentrip Travels
02.2025 - Current
Chief Marketing Officer
LifeUno India
02.2022 - 12.2024
Sr Vice President-Marketing & Strategic Initiatives
SREI Group (Kanoria Foundation)
12.2016 - 12.2021
VP and Head - Brand and Offline Marketing
OYO
08.2014 - 11.2016
National Head - Marketing (Brand and Retail)
MakeMyTrip
01.2012 - 07.2014
Chief Manager-Marketing
Kotak Mahindra Bank
07.2006 - 12.2011
Senior Officer - Brand and Product Marketing
Toyota Kirloskar Motors
07.2004 - 06.2006
Senior Officer -Marketing Communication and Product marketing
SKODA India
02.2002 - 07.2004
Certification in Digital Marketing - Digital Marketing
Mudra Institute of Communications
MBA - Marketing Management
International School of Business & Media
BBA - Managment
Barkatullah University
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