Anurag Nair
Manager/ Team Lead
Mumbai
Summary
A seasoned media professional with over 11 plus years of exper7se in TV and Digital advertising, driving revenue growth and brand partnerships. Currently managing Ad Sales for (formerly Twitter) at Aleph, handling key client partnerships across industries and playing a pivotal role in driving ad revenue growth for in India market.
Overview
13
13
years of professional experience
18
18
years of post-secondary education
3
3
Certifications
5
5
Languages
Work History
Senior Client Partner
Aleph Group, Inc.
04.2022 - Current
- Managing ad sales for as a reseller partner with Aleph, managing 65% of the West market and contributing 35-40% of PAN India ad revenue
- Driving growth across BFSI & Fintech (SBI, Kotak, Axis, IDFC, Tata Capital, Jupiter), Auto (Tata Motors, Mahindra Auto, Mercedes, Jeep, VW), Media & Entertainment (JioStar, APV, Bollywood Production Houses), Crypto (CoinDCX, Delta Exchange) and Tourism verticals, delivering tailored advertising solutions
- Consistently over-achieving quarterly targets, ensuring revenue growth and market expansion
- Awarded ' Millionaire Pitcher' by Global Partner Team for outstanding performance across multiple quarters (top achiever in 9 quarters)
- Lead strategic client relations, enhancing satisfaction and driving notable revenue growth
- Collaborate with cross-functional teams to deliver tailored solutions, boosting client retention
Senior Sales Executive
Disney Star
08.2019 - 03.2022
- Winner of FESTIVE XSELL 2020 for OND performance
- Top achiever from West Team for 2019-20', 2020-21'
- Servicing various key accounts in the West market to ensure growth in the spends by understanding brand objective and providing them with a customised solution
- Brainstorming innovations on the channel and pitching same to the clients and planners
- Negotiating with the buyers and successfully closing deals for the Network
- Working on annual strategic presentations and reports for the respective channels
- Analysed market trends to identify opportunities, resulting in a 22% growth in new accounts
Manager
Zee Entertainment Enterprises Limited
08.2016 - 06.2019
- Progressed from Management Trainee to Manager of the network's marquee channel ZEET TV within 3 years
- Driving ad sales strategy and execution across multiple key GEC and movie clusters including Zee TV SD, Zee HD, and English channels
- Built strong client relationships, delivered high-impact sales presentations, and consistently contributed to customer satisfaction and revenue growth
Full Time Intern
Ogilvy & Mather
04.2015 - 06.2015
- Connecting the agency's creative efforts with advertisers' needs
- Conducting Marketing Research on Competitive Analysis of the clients product offerings
- Key responsibilities include updating status reports for clients, receiving creative changes from clients and relaying those changes to creative staff
Assistant Manager
Kumar Metal Industries
08.2012 - 10.2013
- Establish workload priorities, work assignments, equipment and staffing requirements
- Organise and monitor work to maintain schedules, quality and quantity standards
- Co-ordinate data entry activities with other organisational units
Education
MBA - Marketing
N.L. Dalmia InsHtute
06.2014 - 03.2016
BMS - Marketing
Royal College
06.2009 - 04.2012
HSC - Commerce - IT
Thakur College
06.2007 - 04.2009
SSC - undefined
Holy Cross Convent School
06.1995 - 04.2007
Skills
- Sales Growth
- Account Management
- Market Expansion
- Creative Problem Solving
- Revenue Optimisation
- Digital Marketing
- Social Media Strategy
- Sales Forecasting
- Cross-Selling
- Client Acquisition
- Competitor analysis
- Sales leadership
- CRM Expertise
- Data-driven decision making
- Presentation Skills
Certification
Google Fundamentals of Digital Marketing
Interests
Travelling
Fitness
TT & Cricket
Photography
Drawing
Informative Podcasts
Timeline
Senior Client Partner
Aleph Group, Inc.
04.2022 - Current
Senior Sales Executive
Disney Star
08.2019 - 03.2022
Manager
Zee Entertainment Enterprises Limited
08.2016 - 06.2019
Full Time Intern
Ogilvy & Mather
04.2015 - 06.2015
MBA - Marketing
N.L. Dalmia InsHtute
06.2014 - 03.2016
Assistant Manager
Kumar Metal Industries
08.2012 - 10.2013
BMS - Marketing
Royal College
06.2009 - 04.2012
HSC - Commerce - IT
Thakur College
06.2007 - 04.2009
SSC - undefined
Holy Cross Convent School
06.1995 - 04.2007
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