Summary
Overview
Work History
Education
Skills
Accomplishments
Trekking and Travelling
Timeline
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Anurag Sanghmitra

Anurag Sanghmitra

Data and Strategy Analyst
Mumbai

Summary

Results-driven data and strategy professional with over 4 years of experience in consulting, analytics, and digital transformation across operations, retail, and healthcare industries. Demonstrated expertise in utilising data-driven insights to drive strategic decision-making, streamline business operations, and achieve measurable results. Proficient in primary research, trend forecasting, and building cross-functional partnerships to deliver innovative solutions in fast-paced, client-focused environments.

Overview

4
4
years of professional experience
6
6
years of post-secondary education

Work History

Data and Strategy Analyst

Macleods Pharmaceuticals
04.2025 - Current
  • Analysed IQVIA and internal secondary sales data across 12 therapeutic areas to flag brands exceeding 3.5% return rate, supporting supply chain and commercial decisions.
  • Performed therapy-level benchmarking using MAT trends and the Efficiency Index to identify high-growth molecules and guide strategic brand investments.
  • Developed and delivered profitability and expiry risk dashboards to senior leadership, enabling data-driven decisions in brand lifecycle and portfolio management.

Decision Analytics Associate Consultant

ZS Associates
07.2022 - 06.2023
  • Delivered physician engagement analytics across the US and EU for a leading oncology brand; evaluated digital content types, formats, and CTAs to optimise omnichannel and field force strategy.
  • Built a regression-based sales forecasting model in R with 93.1% predictive accuracy, enhancing revenue planning and brand performance forecasting for oncology assets.
  • Created a global repository of 54 sales triggers and actionable field force recommendations by mining historical activity data, improving rep targeting and customer engagement.
  • Led and mentored a team of 6 associates; accelerated multi-market rollout of suggestion engine by 67% through process standardization and cross-functional collaboration.

Applied Data Scientist

Dunnhumby India
08.2021 - 07.2022
  • Designed loyalty analytics reports for Tesco Bank across customer segments (e.g., ‘5 Families’), analysing sales, engagement, and discount trends to flag underperformance and recommend sales uplift strategies, boosting loyalty penetration by 11%.

Data Developer

Dunnhumby India
05.2019 - 08.2021
  • Built GCP- and SQL-based ETL pipelines for global retailers (Meijer, SpartanNash, Tesco) using Airflow to process 3 years of hierarchical transaction data; automated anomaly detection and reporting across US, EU, and China markets via Outlook-integrated workflows.

Education

MBA - Strategy And Analytics

Indian Institute of Management Udaipur
Udaipur, India
06.2023 - 03.2025

Bachelor of Technology - Polymer And Chemical Technology

Delhi Technological University
Delhi, India
08.2015 - 05.2019

Skills

PowerBI

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Accomplishments

  • National finalist in Thoucentric consulting competition, Tech M&A synergy planning & integration strategy.
  • Founder of CaseCraft, A business problem-solving series on LinkedIn applying data tools and consulting frameworks.

Trekking and Travelling

Trekking and Travelling : Completed a solo trek to Deoriatal–Chandrashila; passionate about high-altitude trekking and exploring challenging trails.

Timeline

Data and Strategy Analyst

Macleods Pharmaceuticals
04.2025 - Current

MBA - Strategy And Analytics

Indian Institute of Management Udaipur
06.2023 - 03.2025

Decision Analytics Associate Consultant

ZS Associates
07.2022 - 06.2023

Applied Data Scientist

Dunnhumby India
08.2021 - 07.2022

Data Developer

Dunnhumby India
05.2019 - 08.2021

Bachelor of Technology - Polymer And Chemical Technology

Delhi Technological University
08.2015 - 05.2019

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Anurag SanghmitraData and Strategy Analyst