Summary
Overview
Work History
Education
Skills
Accomplishments
Tools And Methodologies
Solution Consulting
Timeline
57
ANURAG SAPROO

ANURAG SAPROO

- Senior Executive Product, Technology & AI-driven CX
Bangalore

Summary

A seasoned entrepreneur and telecom professional with over 20 years of experience, specializing in program and product management, pre-sales support, customer engagement and product demonstrations. I have successfully established and independently operated two enterprises. My extensive global exposure spans a wide range of technologies and domains. I have been involved in the entire product lifecycle from inception to realization and have played a key role in introducing new products, conducting product testing and integrating systems in multiple domains.

Overview

27
27
years of professional experience

Work History

Chief Product and Technology Officer

EASTSIDE CONSULTING SERVICES
01.2018 - Current
  • Chief Product and Technology Officer with expertise in VoIP, telecom, and cloud-based solutions.
  • Leading innovation at Eastside, driving advanced communication technologies.
  • Collaborating with global telecom operators like Airtel, BSNL, AsiaCell, and Omantel on solutions such as Virtual PBX, Virtual Receptionist, CPaaS, and SaaS.
  • Strategic leadership in market research, business use case development, pricing, roadmaps, and product launches.
  • Managing key projects, including:


- BSNL SmartVpbx – Cloud telephony service deployed under an operate-and-market model.
-
ODOO Implementation – Internal platform supporting CPQ, Billing, and HRMS.
-
Eastside 369Links – Cloud telephony service deployed in the US, India, and East Asia.
-
Eastside 369Meets – UCaaS platform in testing phase.
-
VOIP CRM – REST API-based CRM for managing platforms like BSNL SmartVpbx and 369Links.
-
QoS Analytical Tools – CDR-based monitoring system for network performance.
-
Lead & Incident Management Systems – Integrated with CTI for operational efficiency.
-
SPOG (Single Pane of Glass) – Enterprise network monitoring tool.

Entrepreneur

TRIJAL Motors
01.2010 - 01.2018
  • Established TVS Automobiles Distributorship in Bangalore, expanding to 4 flagship stores over 10 years.
  • Achieved $10M+ annual revenue while optimizing operations and customer satisfaction.
  • Scaled efficiently with minimal supervision and strong process control.
  • Automated workflows, integrating dashboards for streamlined monitoring

PROJECT/PRODUCT MANAGER

Nokia Siemens Networks
01.2000 - 09.2012
  • Led teams across continents at Motorola India Private Ltd, heading multiple VAS products.
  • Drove pre-sales initiatives, including RFP responses, BOM creation, and cost analysis.
  • Presented Motorola applications & services to various telecom operators.
  • Onsite collaboration with Motorola teams in Ireland, UK, and Israel for technology transfers.
  • Managed 100+ consultants from outsourcing partners like Tech Mahindra and Aricent.
  • Oversaw key projects, including:
    - Seamless Session Server (S3) – SIP-based server enabling seamless mobility
    - Location-Based Services (LBS) – End-to-end portfolio of location-driven solutions

- TuVista Near real-time content publishing and distribution.

- Prepaid billing mediation solutions.

- RFMS (Enterprise WiFi network management).

- UMA UAS and Location Trigger Applications

  • Directed CDMA & GSM infrastructure projects,


  • liaising with vendors and senior management.
  • Developed profitability strategies, ensuring business viability.
  • Led budgeting, planning, and execution, driving cost-effective operations.
  • Conducted SWOT analysis to enhance customer service strategies.
  • Interfaced with government authorities for project approvals.
  • Managed contracts, MoUs, and legal drafting for vendor partnerships.

SYSTEM ENGINEER

V.P.L. TECHNOLOGIES
07.1998 - 01.2000
  • Led analysis & documentation of mixing unit and flow loop.Designed & programmed microcontroller interfaces for seamless integration.
  • Developed a file handling module, improving data management efficiency.
  • Directed system testing and A/D conversion design for enhanced performance.
  • Planned transducer selection & signal conditioning, ensuring precise field device testing.
  • Conducted team training sessions to boost technical proficiency and efficiency.
  • Managed project logistics independently, ensuring seamless execution.
  • Oversaw project phases, approving engineering changes and troubleshooting technical issues.
  • Developed Emergency Management Plans, conducting periodic safety drills.
  • Led acceptance testing & site handovers, ensuring quality and compliance.

Education

B.E. - Instrumentation & control

Pune University

Skills

Strategic Technology

undefined

Accomplishments

  • Led global telecom & tech teams, driving VoIP, SaaS, and AI-driven innovation.
  • Managed end-to-end product development, from strategy to market launch.
  • Partnered with top operators (Airtel, BSNL, Omantel, AsiaCell) on advanced solutions.
  • Oversaw major projects, including S3, Location-Based Services, and cloud telephony.
  • Optimized operations & automation, enhancing scalability and efficiency.
  • Directed pre-sales, vendor negotiations & contracts, ensuring strategic growth.

Tools And Methodologies

Jira, Trello, Projects, Agile (Scrum, Kanban), Lean, Gantt charts, CPM, PERT, cost benefit Analysis

Solution Consulting

  • HUTCH ESSAR, INDIA
  • XL, INDONESIA
  • CLARO ARGENTINA
  • TTSL, INDIA
  • ZAIN, KUWAIT
  • ORANGE LABS BOSTON
  • ETISLAT, DUBAI
  • ORANGE UK
  • TELKOMSEL, INDONESIA
  • FEW SRILANKAN ENTERPRISES
  • ASIACELL IRAQ
  • AIRTEL INDIA
  • OMANTEL OMAN
  • BSNL INDIA

Timeline

Chief Product and Technology Officer

EASTSIDE CONSULTING SERVICES
01.2018 - Current

Entrepreneur

TRIJAL Motors
01.2010 - 01.2018

PROJECT/PRODUCT MANAGER

Nokia Siemens Networks
01.2000 - 09.2012

SYSTEM ENGINEER

V.P.L. TECHNOLOGIES
07.1998 - 01.2000

B.E. - Instrumentation & control

Pune University
ANURAG SAPROO- Senior Executive Product, Technology & AI-driven CX