Anurag Sharma

• Working with offshore clients with end-to-end account management.
• Serve as the primary point of contact for clients, managing all communications and ensuring client satisfaction.
• Develop, execute, and optimize paid search campaigns across platforms like Google Ads and Bing Ads.
• Implementing, Optimising and managing end to end search and Pmax campaigns.
• Tracking key performance indicators (KPIs) and producing reports to assess campaign effectiveness and identify areas for improvement.
• Account audits, health checks, and optimizations to meet client goals.
• Conduct keyword discovery, selection, and bid adjustments to maximize campaign effectiveness.
• Monitor and analyze campaign performance, providing insights and strategic recommendations to improve ROI.
• Preparing reports and insights, and presenting them to the stakeholders.
• Creating templates, documents, and SOPs.

● Analyzing large accounts and optimizing the SEM campaigns on Google Ads.

● Planning, Designing & Implementing PPC Strategies for clients.

● Working as a POC, for a team of 6-7 employees under my purview.

● My role consists of catering the request raised by the specialists, Campaign managers, Delivery managers & Account managers.

● Experience in handling successful campaigns across multiple industries including Travel, Technology & Consumer Electronics, Retail, Services, etc.

● Managed search engine accounts for clients and implemented multiple marketing services across platforms while growing client accounts.

● Devised results-driven strategies and roadmaps based on clients' needs.

● Developed creative digital content and unique campaigns to drive brand exposure.

● Supporting mainly advertising agencies and LCS customers.

● Handled projects to uplift the revenue and grow existing business, support advertisers with research, market analysis

● With Google Onsite

● Supporting mainly advertising agencies and LCS customers

● Working as a Google Account Strategist which includes

handling and optimization of Google Ads account

● Worked as an SME, handling a team of 16 employees

● Certified on Google Ads Search and Google Display

● Also trained on Google

● Merchant Centre and Google Analytics

● Achieved established KPI for company, regional team and

individual performance through teamwork and focus on

customer’s goal

● Creating Google Ad Campaigns in Search, Shopping &

Display Network with relevant targeting for Audience,

Topic and Placements

● Setup Remarketing Campaign for Branding and lead

generation

● Connecting Data Studio with Multiple Data Sources like

Google Analytics, Google

● AdWords and other platforms

● Campaigns Strategy Creation, Keyword Research, Negative

Keywords Planning ,

● Creative Ad Copy, Targeting Strategy, Landing Page

Strategy, Ad Extensions

● Planning, Keywords Optimization

● Keyword Analysis for Ad campaigns with the help of Google

Keyword Planner

● Provide recommendations and execute strategies for

keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

● Worked as a Technical Support Executive in Microsoft Process & Main Street Hub

● Experience to handle client's queries and manage Twitter accounts of dierent businesses.

LANGUAGES

English, Hindi

● Established continuous improvement initiatives to achieve KPIs.

● Developed and managed a third-tier resolution process to resolve issues originating from the customer retention team.