ANURAG SINGH
Lucknow
Summary
Energetic, enthusiastic & ready to be a part of a growing team. A success-driven team player who works well with Brand development, Marketing, Operations, Sales as well as Research & Development department. Looking to grow with the organisation into a bright & profitable future.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Virtual Relationship Manager
HDFC Bank
06.2024 - Current
- Developed long-lasting client relationships by providing exceptional service and personalized attention to their financial needs.
- Leveraged digital channels effectively to maintain ongoing communication with clients, ensuring they were informed about relevant news or market developments affecting their portfolios.
- Strengthened customer loyalty through consistent follow-up on inquiries and proactive communication of product updates.
- Boosted sales performance by identifying cross-selling opportunities and effectively promoting suitable products to clients.
Brand Development Associate
Amazon
07.2022 - 06.2023
- Identify and acquire valuable sellers Govertment Emporiums and D2C Brands preferably dealing in clothing and lifestyle and selection for Amazon services and Campaigns
- Collaborate with the in-house research team to grasp consumer insights and leverage them to create inventive proposals for marketing campaigns
- Track and monitor the performance and sales of key accounts to manage their performance through various marketing initiative and Branding
- Monitor Brand health, business metrics and flag off potential threats to current brand positioning
- Effective management of campaign timelines & material release as per launch requirements
- Focus on brand development and exceeding the sales goals of our clientele
- A top performer in delivering results in terms of Region in stock (RIS) of 50 regions, sponsored Ads spends of 10 lacs and Gross monthly sales of 30 lacs in the quarter 1 targets in 2023
- Increased Brand Visibility by 2X growth through Marketing Campaign and promotional Lightning Deals/Coupons/BxGy of top 5 D2C brands and 10 Govt Emporiums during Great India Festival
- Responsible for Managing the company's marketing initiatives
Senior Marketing Manager
Srishtech Metal Casting Private Limited
10.2019 - 06.2022
- Developed and implemented annual marketing plans to drive sales growth and reach organization goals, resulting in a 15% year-over-year growth in sales
- Established a comprehensive search engine optimization strategy to increase brand visibility and recognition, leading to a 50% increase in site visits
- Implemented data-driven decision making by using analytics tools to track campaign performance and adjust strategies accordingly.
- Managed a team of marketing professionals, resulting in increased productivity and project success rates.
Demand Manager
OYO Rooms
01.2019 - 09.2019
- Drive off line sales through rigorous cold calling and meeting potential clients/corporate/organisation to sell OYO portfolio
- Identify/ On board/ Develop Channel Partners
- Conduct periodic market research for finding different avenues for demand, collecting competitors data and effective data mining for generating prospects
- Responsible for end-to-end sales process from qualifying clients to closing the deals to retaining/ acquiring new accounts/ clients, in a specified region/market
- Understand clients requirements and tailor-pitch the product portfolio accordingly
- Best ASM for quarter 1 and quarter 2 Target: Successfully delivering team target of 45 lacs in quarter 1 and 60 lacs in quarter 2 respectively
Senior Sales Executive
99 Acres
04.2018 - 12.2018
- Selling online property advertisements/ branding solutions to the clients by assessing their business requirements
- Managing a portfolio of existing clients with multiple business units
- Building a strategic relationship with different stakeholders including functions like marketing, design, Campaign Creation, SEO
- Best SSE for quarter 2 and quarter 3 Target: Successfully delivering team target of 20 lacs in quarter 1 and 35 lacs in quarter 2 respectively
Education
Master Degree - Business Administration
Jaipuria Institute of Management
Noida01-2018
B.com Honours - Marketing and Finance
National PG College
Lucknow04-2016
Diploma - finance and accounting
NIIT Limited
Skills
- Client relationship management
- Digital communication
- Sales performance
- Financial needs assessment
- Market analysis
- Cross-selling techniques
Accomplishments
- Developed and implemented annual marketing plans to drive sales growth and reach organization goals, resulting in a 15% year-over-year growth in sales.
- Established a comprehensive search engine optimization strategy to increase brand visibility and recognition, leading to a 50% increase in site visits.
- Best ASM for quarter 1 and quarter 2 Target: Successfully delivering team target of 45 lacs in quarter 1 and 60 lacs in quarter 2 respectively.
- Best SSE for quarter 2 and quarter 3 Target: Successfully delivering team target of 20 lacs in quarter 1 and 35 lacs in quarter 2 respectively.
Certification
- Foundation of digital marketing and e-commerce (Google)
- Google ads display certification (Google)
- Google Ads Search Certification
Timeline
Virtual Relationship Manager
HDFC Bank
06.2024 - Current
Brand Development Associate
Amazon
07.2022 - 06.2023
Senior Marketing Manager
Srishtech Metal Casting Private Limited
10.2019 - 06.2022
Demand Manager
OYO Rooms
01.2019 - 09.2019
Senior Sales Executive
99 Acres
04.2018 - 12.2018
Master Degree - Business Administration
Jaipuria Institute of Management
B.com Honours - Marketing and Finance
National PG College
Diploma - finance and accounting
NIIT Limited
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