Anurag Tiwari
Gurugram
Summary
Results-oriented Sales Manager with over 5 years of demonstrated success in business development, account management, and Ad Tech sales. Proven expertise in fostering high-performing teams to implement profitable sales strategies while identifying key market opportunities. Recognized for consistently elevating revenue, profit margins, and market share through customer-centric leadership.
Overview
6
6
years of professional experience
Work History
Publisher Sales Lead (contract)
Insticator
Gurugram
08.2024 - Current
- Managing a team of experienced sellers as direct reports.
- Strategizing sales campaigns, analyzing market trends, and implementing solutions to meet and exceed sales targets.
- Generating & tracking a healthy sales pipeline, developing and communicating accurate revenue forecasts for internal planning.
- Logging all activities on the CRM and maintaining CRM adherence to ensure a clean repository of sales and marketing data.
- Leading discovery calls with prospects to understand their revenue and organization goals.
- Objection handling for any challenges, queries, and concerns a publisher may have.
Publisher Acquisition Manager
MGID INDIA PVT LTD
Gurugram
08.2023 - Current
- Worked with premium editorial and content arbitrage publishers in India.
- Sold content recommendation ad units to 110 editorial publishers and 3 premium publishers on a revenue share model.
- Achieved 206% of spending and 289% of profit margins of the KPIs assigned for the year 2023 and an average of 109% of Ad Spend and 96% of profit margin till Q2 2024.
Sales Account Manager (contract)
ANIVIEW LTD
Gurugram
08.2022 - 06.2023
- Onboarding Enterprise publishers and network.
- Selling end-to-end video solutions to networks.
- AD server, SSAI, and FAST selling to OTT/CTV operators.
- Onboarded premium Indian publishers like ABP Network, Indian Express, and CTV networks like QTV and PHANDO.
Manager - Publisher Sales
VDO.AI
Gurugram
02.2019 - 07.2022
- Supervised and delegated tasks to employees to meet key productivity targets.
- Used excellent problem-solving and issue-resolution strategies to rectify difficulties quickly and effectively within my team.
- Coached and mentored junior team members, regularly assessing knowledge and skills gaps, and implementing corrective action.
- Onboarded publishers and networks from all domains and geo-locations, including but not limited to web, app, and CTV inventories.
- Resolving customer queries while displaying deep industry knowledge.
- Building a knowledge base and canned responses for common queries.
- Onboarded premium international partners like Khaleej Times, Geniee International, Bidgear, etc., to help achieve company goals.
Education
Post Graduate Diploma - Management, Marketing & Digital Marketing
NEW DELHI INSTITUTE OF MANAGEMENT
New Delhi01.2019
B. Com -
MANAV BHARTI UNIVERSITY
Solan01.2017
Skills
- Strategic Business Development
- Publisher Partnerships
- Account Relationship Development
- Proficient in Outbound Sales
- Profit Enhancement
- Team Coordination
- HubSpot CRM Proficiency
- Website Revenue Optimization
Languages
- English
- Hindi
Personal Information
Nationality: Indian
Timeline
Publisher Sales Lead (contract)
Insticator
08.2024 - Current
Publisher Acquisition Manager
MGID INDIA PVT LTD
08.2023 - Current
Sales Account Manager (contract)
ANIVIEW LTD
08.2022 - 06.2023
Manager - Publisher Sales
VDO.AI
02.2019 - 07.2022
Post Graduate Diploma - Management, Marketing & Digital Marketing
NEW DELHI INSTITUTE OF MANAGEMENT
B. Com -
MANAV BHARTI UNIVERSITY
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