Summary
Overview
Work History
Education
Skills
Personal Information
Languages
Timeline
Anurag Tiwari

Anurag Tiwari

Gurugram

Summary

Results-oriented Sales Manager with over 6 years of demonstrated success in business development, account management, and Ad Tech sales. Proven expertise in fostering high-performing teams to implement profitable sales strategies while identifying key market opportunities. Recognized for consistently elevating revenue, profit margins, and market share through customer-centric leadership.

Overview

6
6
years of professional experience

Work History

AdTech Consultant (Freelance)

Self-employeed
01.2025 - Current
  • Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
  • Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
  • Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
  • Managed client relationships through regular check-ins and updates on project progress.
  • Assisted clients in navigating complex industry challenges with strategic recommendations.

Publisher Sales Lead (contract)

Insticator
08.2024 - 12.2024
  • Managing a team of experienced sellers as direct reports.
  • Strategizing sales campaigns, analyzing market trends, and implementing solutions to meet and exceed sales targets.
  • Generating & tracking a healthy sales pipeline, developing and communicating accurate revenue forecasts for internal planning.
  • Logging all activities on the CRM and maintaining CRM adherence to ensure a clean repository of sales and marketing data.
  • Leading discovery calls with prospects to understand their revenue and organization goals.
  • Objection handling for any challenges, queries, and concerns a publisher may have.

Publisher Acquisition Manager

MGID INDIA PVT LTD
08.2023 - 07.2024
  • Worked with premium editorial and content arbitrage publishers in India.
  • Sold content recommendation ad units to 110 editorial publishers and 3 premium publishers on a revenue share model.
  • Achieved 206% of spending and 289% of profit margins of the KPIs assigned for the year 2023 and an average of 109% of Ad Spend and 96% of profit margin till Q2 2024.

Sales Account Manager (contract)

ANIVIEW LTD
08.2022 - 06.2023
  • Onboarding Enterprise publishers and network.
  • Selling end-to-end video solutions to networks.
  • AD server, SSAI, and FAST selling to OTT/CTV operators.
  • Onboarded premium Indian publishers like ABP Network, Indian Express, and CTV networks like QTV and PHANDO.

Manager - Publisher Sales

VDO.AI
02.2019 - 07.2022
  • Supervised and delegated tasks to employees to meet key productivity targets.
  • Used excellent problem-solving and issue-resolution strategies to rectify difficulties quickly and effectively within my team.
  • Coached and mentored junior team members, regularly assessing knowledge and skills gaps, and implementing corrective action.
  • Onboarded publishers and networks from all domains and geo-locations, including but not limited to web, app, and CTV inventories.
  • Resolving customer queries while displaying deep industry knowledge.
  • Building a knowledge base and canned responses for common queries.
  • Onboarded premium international partners like Khaleej Times, Geniee International, Bidgear, etc., to help achieve company goals.

Education

Post Graduate Diploma - Management, Marketing & Digital Marketing

NEW DELHI INSTITUTE OF MANAGEMENT
01.2019

B. Com -

MANAV BHARTI UNIVERSITY
01.2017

Skills

  • Strategic Business Development
  • Publisher Partnerships
  • Account Relationship Development
  • Proficient in Outbound Sales
  • Profit Enhancement
  • Team Coordination
  • HubSpot CRM Proficiency
  • Website Revenue Optimization
  • Client relationship management
  • Sales strategy development
  • Revenue forecasting
  • Objection handling
  • Content monetization
  • Team leadership
  • Sales pipeline management

Personal Information

Nationality: Indian

Languages

English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)

Timeline

AdTech Consultant (Freelance) - Self-employeed
01.2025 - Current
Publisher Sales Lead (contract) - Insticator
08.2024 - 12.2024
Publisher Acquisition Manager - MGID INDIA PVT LTD
08.2023 - 07.2024
Sales Account Manager (contract) - ANIVIEW LTD
08.2022 - 06.2023
Manager - Publisher Sales - VDO.AI
02.2019 - 07.2022
MANAV BHARTI UNIVERSITY - B. Com,
NEW DELHI INSTITUTE OF MANAGEMENT - Post Graduate Diploma, Management, Marketing & Digital Marketing

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