Summary
Overview
Work History
Education
Skills
Personal Information
Awards
Tools And Technology Proficiency
Certification
Interests
Timeline
Generic
Anurag Upadhyay

Anurag Upadhyay

Director Performance Marketing
Gurgaon,Haryana

Summary

Performance marketing expert with 8+ years of experience in running digital campaigns across Google, Meta, Amazon, and programmatic platforms. Skilled in using Martech tools like ECL, CDP, and ADH to improve targeting and results. Won Google Showcase and Abby’s Silver Award for using AI and technology to boost leads, lower costs, and grow business across global markets.

Overview

10
10
years of professional experience
5
5
Certifications
2
2
Languages

Work History

Director-Performance Media Marketing

Omnicom media Group
Gurgaon
04.2020 - Current
  • Owning and Managing end to end digital acquisition strategy for across channels - Google, Meta, YT, Amazon and Programmatic (DV-360,TTD).
  • Deployed ECL, CDP, and ADH to improve conversion accuracy and audience insights.
  • Created AI-led media frameworks for scalable performance and automation.
  • Received CXO-level commendations for MarTech-led transformation.
  • Achievements: Google Showcase Award 2024: Best Use of AI & Technology.
  • Managing e-commerce campaigns for RE Apparels and GMA across all marketplaces and D2C channels.
  • Measure ROI and KPIs for all the channels and ensure optimal use of funds by constantly working on improving online sales.
  • Focus on building sustainable user acquisition channels.
  • Coordinate with various teams like Product, Risk, Data and PMO to ensure a healthy topline growth rate through online marketing channels.
  • Annual & Monthly business planning and budget management.
  • Managing agency & partner relationship on day- to- d a y basis.
  • Monthly CXO level interaction while presenting the comprehensive data driven approach for future.
  • Help company in acquiring new media business by preparing online media strategies during client pitches.
  • Achievement's business wise:
  • Royal Enfield (India): Built INR 7 Crore monthly business line from scratch.
  • Royal Enfield (India): Increase CTR from 8%-22% in the span of 12 months.
  • Royal Enfield (India): Lowered down the Cost Per Acquisition by 54%.

Manager, Paid Media

Grapes India Pvt Ltd
New Delhi
06.2019 - 03.2020
  • Company Overview: Clients: Bajaj FinServ Direct Limited
  • Owning and Managing end to end digital acquisition strategy for Unsecured Loans (Self-employed and salaried) across channels - Search, Social, Display and Affiliates.
  • Measure ROI and KPIs for all the channels and ensure optimal use of funds by constantly working on improving COA's.
  • Monitoring campaign performances regularly & optimize media plans to achieve the committed ROI'S.
  • Generate healthy relationship with the clients for generating business and Leading team towards accomplishing business and corporate goals.
  • Clients: Bajaj FinServ Direct Limited

Sr. SEM Executive

Adglobal360 India Pvt Ltd
02.2017 - 05.2019
  • Company Overview: Clients: Maruti Suzuki India Ltd.
  • Planning, creating & implementing multi-network and channels strategies for Brand & performance -based accounts.
  • Data Analysis, media planning and troubleshooting issues with effective solutions.
  • Managing & optimizing campaigns for different channels and writing effective ad copies for the search ads.
  • Review digital Advertising Media Spends across markets and provide critical inputs, advise, and assist in improving media buying efficiencies.
  • Track global media trends, Return on Investment Analytics and Benchmarking, hence driving optimized media choices.
  • Clients: Maruti Suzuki India Ltd.

Data Analyst/SEM Executive

Annalect India
04.2015 - 02.2017
  • Company Overview: Clients: Apple, Nielsen India, and Reckitt Benckiser
  • Plan and execute all web, SEM, marketing database, email, social media, and display advertising campaigns.
  • Keywords Analysis and Optimizing keywords for better Ad Rank, Quality Score and Leads.
  • Creation of Facebook Lead Generation Campaigns.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights and optimize spends and performance based on the insights.
  • Clients: Apple, Nielsen India, and Reckitt Benckiser

Education

Bachelor of Science - Electrical Engineering

Hindustan Institute of Technology And Management (UPTU)
Uttar Pradesh
8 2009 - 6 2013

Skills

  • Campaign Management

  • Digital Marketing and Strategy

  • Brand Management

  • Data Analysis

  • Ecommerce

  • Search Engine Marketing

  • Social Media Marketing

  • Media Planning and Buying

  • Web Analytics

  • Display Campaigns

  • MarTech Strategy

  • AI-led Media Planning

  • Data Integration

  • First-Party Data Use

Personal Information

  • Date of Birth: 10/09/90
  • Marital Status: Married

Awards

  • Striker Award, Grapes India, For Increasing business overall (Bajaj FinServ Direct Limited)
  • Google Showcase Award 2024, Best Use of AI & Technology
  • Abby's Awards Silver Trophy 2025, Technology + AI Lead Surge Campaign

Tools And Technology Proficiency

  • Advertising, Google AdWords, Meta Ads, DV360, Amazon, Flipkart, DSP
  • Digital Analytics, Google Analytics, Adobe Analytics, Google Tag Manager
  • Documentation, MS Word, Excel, Power Point
  • MarTech, Enhanced Conversions for Leads (ECL), Customer Data Platforms (CDP), Ads Data Hub (ADH)

Certification

Google Adwords

Interests

Travelling

Cooking

Timeline

Director-Performance Media Marketing

Omnicom media Group
04.2020 - Current

Manager, Paid Media

Grapes India Pvt Ltd
06.2019 - 03.2020

Sr. SEM Executive

Adglobal360 India Pvt Ltd
02.2017 - 05.2019

Data Analyst/SEM Executive

Annalect India
04.2015 - 02.2017

Bachelor of Science - Electrical Engineering

Hindustan Institute of Technology And Management (UPTU)
8 2009 - 6 2013

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Anurag UpadhyayDirector Performance Marketing