Anurag Upadhyay
Gurgaon
Summary
Results-driven performance marketing specialist with over 8 years of experience in executing and optimizing digital campaigns across major platforms, including Google, Meta, Amazon, and programmatic channels. Expertise in harnessing advanced analytics and AI-driven strategies to enhance targeting, reduce costs, and drive substantial business growth. Recognized for innovative technology applications that yield high-impact, data-driven results for global brands. Dynamic director with a proven track record in overseeing production processes, demonstrating strong project management skills and the ability to coordinate resources effectively under tight deadlines.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Director – Performance Media Marketing
Omnicom Media Group
04.2020 - Current
- Planned, launched, and optimized digital campaigns across Google, Meta, YouTube, Amazon, and key programmatic platforms.
- Deployed Martech tools (ECL, CDP, ADH) to improve conversion precision and generate actionable audience insights.
- Designed and implemented AI-driven frameworks for campaign automation; recognized with the Google Showcase Award 2024.
- Led the execution of e-commerce strategies for RE Apparels and GMA, scaling online sales across all digital marketplaces and D2C channels.
- Tracked and analyzed ROI and KPI performance, employing advanced analytics to drive continuous improvement.
- Collaborated cross-functionally with Product, Risk, and Data teams to achieve digital topline growth targets.
- Developed and pitched data-led strategies resulting in new client acquisitions.
Manager, Paid Media
Grapes India Pvt Ltd
06.2019 - 03.2020
- Developed and executed digital acquisition campaigns for unsecured loans (Bajaj FinServ Direct) across Search, Social, Display, and Affiliate channels.
- Regularly monitored campaign results, optimizing for cost efficiency and conversion growth.
- Provided detailed analysis and campaign reporting to clients, driving strategic marketing decisions.
Sr. SEM Executive
Adglobal360 India Pvt Ltd
02.2017 - 05.2019
- Created and managed cross-platform strategies for brand and performance accounts, including Maruti Suzuki.
- Conducted campaign setup, keyword analysis, and ad copywriting; optimized digital media spends to maximize ROI.
- Provided actionable analytics for media choices and investment decisions.
Data Analyst / SEM Executive
Annalect India
04.2015 - 02.2017
- Planned and executed web, SEM, email, and social media campaigns for clients including Apple and Reckitt Benckiser.
- Performed detailed keyword analysis and optimization; reported on campaign results and improvements.
- Identified performance trends and drove optimization of marketing spend.
Education
Bachelor of Science - Electrical Engineering
Hindustan Institute of Technology And Management (UPTU)
06-2013
Skills
- Campaign Execution (Google, Meta, Amazon, DV-360, TTD)
- Data Analytics & Performance Optimization
- Martech Implementation (ECL, CDP, ADH)
- E-commerce Performance & ROI Improvement
- Web & Social Analytics (GA, Adobe Analytics)
- AI-led Automation & Media Planning
- First-Party Data Integration
Accomplishments
- Built a INR 7 crore monthly business line for Royal Enfield (India) from inception.
- Increased click-through rate for Royal Enfield from 8% to 22% within 12 months.
- Reduced cost per acquisition by 54% with continuous data-driven campaign improvements.
- Winner, Google Showcase Award 2024: Best Use of AI & Technology.
- Winner, Abby's Silver Trophy 2025: Technology + AI Lead Surge Campaign.
- Striker Award, Grapes India, for substantial Bajaj FinServ portfolio growth.
Certification
- Google Adwords
- Meta BluePrint
- Meta Select
- OMG Accelerate
- OMG Ignite
Languages
English
Hindi
Timeline
Director – Performance Media Marketing
Omnicom Media Group
04.2020 - Current
Manager, Paid Media
Grapes India Pvt Ltd
06.2019 - 03.2020
Sr. SEM Executive
Adglobal360 India Pvt Ltd
02.2017 - 05.2019
Data Analyst / SEM Executive
Annalect India
04.2015 - 02.2017
Bachelor of Science - Electrical Engineering
Hindustan Institute of Technology And Management (UPTU)
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