ANURAG YADAV

• Distributor Management: Manages 11 distributors across Delhi NCR, Gurugram & Faridabad. Oversee primary sales, claim processing, and supply chain operations & business growth and full fill vacant area. Ensures continuous market availability and consistent performance.
• Business Development: Manages various channels — SPT Shop (Pet Shop), SAMT (Regional Modern Trade), General Trade (GT), and Medical Stores. Strengthens retail relationships and expands the customer base. Focuses on sustainable revenue growth and business expansion.
• Range Expansion: Drives product penetration and SKU distribution in retail outlets. Aims to maximize market share and increase overall sales volume.
• Revenue & Growth: Manages an annual business portfolio worth ₹13 Crore. Focuses on scaling sales, improving market presence, and driving consistent revenue growth.

• Expanded Key Channel outlet base from 157 to 246 outlets, significantly strengthening distribution reach and market coverage.
• Drove 45% revenue growth through focused execution, outlet expansion, and improved distributor productivity.
• Contributed to significant incremental revenue from new launches within the operating area, making the territory one of the better-performing markets.
• Responsible for managing and strengthening relationships with distributors to ensure smooth operations and alignment with company objectives.
• Spearheaded territory development by identifying and onboarding new retail outlets and appointing distributors in uncovered areas to drive business growth.
• Led and supervised a team of Sales Representatives (SRs) and merchandisers, providing motivation and guidance to maximize performance and productivity.
• Successfully launched new products and ensured comprehensive market coverage across all retail outlets within the territory.
• Executed promotional strategies and brand-building activities to enhance visibility and market penetration.
• Monitored market trends and competitor activities; provided regular updates to management and ensured timely communication of product developments and enhancements to channel partners

• Led the new product launch of Yogurt in the assigned territory, owning end-to-end execution from distributor onboarding to retail placement.
• Secured first-shelf display placement across multiple key retail stores, significantly improving visibility and consumer trials.
• Designed and executed targeted promotion and activation strategies, ensuring strong offtake during the launch phase.
• Scaled the Yogurt business from zero to ₹40 Lakhs in revenue, creating a significant and sustainable business impact.
• Positioned business growth throw Go to Market Planning Pipeline generation financial performance and Revenue Generation & Maximized revenue opportunities throw effective forecasting pricing rate management optimal business and distribution channel mix.
• Development of territory by adding new outlets, assigning new Sub distributor in the vacant areas to provide growth.
• Responsible for managing team of Sales Executive 's and merchandisers, motivating them to get the best out of them.

• Identifying and executing alternate go-to-market routes to drive additional revenue with OEMs and the Retail channel and monitoring channel partner capability and capacity management, ensured that appropriate resourcing models.
• Taking care of channel distribution sales.
• Developing new areas in the territory and assigning new distributors for the areas.
• Develop a good system to maintain all client details for further references and to recognize the potential of a customer and accordingly chart out a deal to benefit both the customer and the organization equally.
• Responsible for managing the team of sales representatives

• Responsible for adding new customers by visiting new areas on the daily basis. Responsible for handling channel distribution.
• Develop a good system to maintain all client details for further references. Development of area through promotional activity ,POP and other activities.