Chess
Digital Strategist
- Safeguarded campaign set up for successful measurement by developing learning plans and allowing for measurability.
- Demonstrated outstanding collaboration across organization and managed many tasks.
- Reviewed and used data to make recommendations to improve campaign performance, media touchpoints and journey.
- Used advanced targeting models, measurement and plans.
- Identified trends in policies and economics to assist organization with key decision making.
- Identified technology framework required to support digital strategies.
- Maintained in-depth understanding of industry practices and trends to best promote products.
- Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
- Monitored online trends, conversations and innovations to optimize strategies.
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Created content strategies for digital media.
- Drove data-influenced decisions for campaigns and businesses.
