Anurag Sharma

● Helped team generate a revenue of 6 CR+ ARR with 426 Growth segment accounts.

● Leading a sales team of 5 to exceed quarterly targets, driving increased productivity, revenue generation, and morale through mentorship and strategic guidance.

● Conducted in-depth market research to identify growth opportunities, adapt strategies, and stay ahead of competitors in a dynamic HR technology landscape.

● Implemented customer retention strategy, reducing churn by 25% through regular check-ins, feedback solicitation, loyalty programs, and personalised communication, enhancing revenue stability and customer satisfaction.

● Optimised sales processes by introducing automation tools like GTM Buddy and Avoma, minimising administrative workload, maximising resource efficiency, and enriching customer interactions.

● Represented Keka HR at industry events and webinars, driving brand visibility and generating high-quality leads. Via – Tech HR, SHRM, People matters & Keka Katalyst.

● Worked closely with marketing, product, and customer success teams to align sales strategies with broader company objectives and ensure seamless client experiences.

● Built and nurtured strategic partnerships and other referral networks to drive sustained lead generation and expand market reach.

● Drove 30% year-over-year sales growth through targeted account & marketing, market research, and CRM utilization.

● Generated a till date revenue of 7 CR with 4 CR ARR with 280 SME accounts.

● Crafted and executed a lead generation campaign, leveraging digital channels and optimized messaging to significantly boost qualified leads, fueling revenue growth and facilitating business expansion.

● Established strategic partnerships with 500+ companies, driving a significant increase in referral business and expanding market reach through mutual growth.

● Negotiated and closed high-value partnerships, securing agreements with 6+ Enterprise companies.

● Developed and executed comprehensive account-based marketing focusing on key competitors such as Darwin Box, Zoho & ADP.

● Cultivated relationships within an existing portfolio of accounts to generate referral opportunities, expanding the client base and driving business growth.

● Built and maintained a robust pipeline of prospects, ensuring consistent lead flow for account executives via an outbound approach.

● Partnered closely with Account Executives to refine outreach strategies, improve conversion rates, and achieve team goals.

● Contributed to an increase in demo-to-deal conversion rates by 35% through high-quality lead qualification.

● Initiated conversations with decision-makers to understand their business challenges and align them with Keka HR solutions.

● Accurately logged activities, tracked progress and maintained data integrity in the CRM system to support sales forecasting & strategy.