Summary
Overview
Work History
Education
Skills
Summer Internship
Positions Of Responsibility
Social Initiatives
Certification
Timeline
Hi, I’m

Anurag Sonkar

Management Graduate
Anurag Sonkar

Summary

Results-driven sales and marketing professional with expertise in strategy, campaign execution, and client management. Proven success in boosting brand performance and driving growth through data-driven insights and cross-functional collaboration.

Overview

3
years of professional experience
2059
years of post-secondary education
3
Certifications
2
Languages

Work History

Mars Wrigley

Sales Intern
04.2024 - 05.2024

Job overview

  • Engaged with 300+ DSRs to enhance their understanding of Perfect Score Scheme, increasing scheme penetration from 14% in Period-4 to 34% in Period-5, with a 41.21% improvement in achieved numbers
  • Performed regular field visits and surveys; facilitated the DSRs (Daily Sales Representatives) in increasing the average VPO (value per order) to Rs. 2200, where the minimum ask for VPO was Rs. 400 per outlet
  • Conducted regular follow-ups with DSRs, driving motivation to meet targets and maximize incentives, increasing number of DSRs earning incentives through Perfect Score from 42 in Period-4 to 124 in Period-5

Merkle Sokrati

Business Analyst, Performance Marketing
08.2021 - 08.2022

Job overview

  • Accelerated growth of ad returns from 200% to 600% for the client within the first two months of onboarding them
  • Devised plan for a brand's offline event which received footfall of 500% more than expected and the post had a reach of 1000% more than expected which further increased client's trust in the performance delivered by the agency
  • Launched and managed more than 200+ performance campaigns which had an average return on amount spend of 3.00 and had exceptional average conversion rate of 1.75% which is 75% more than average industry conversion rate
  • Conducted root cause analysis for a brand which had been underperforming for a few months and helped the brand's advertisement reach out to its prospective audience and witnessed 200% increase in KPI for the client within a week
  • Created multiple automated and interactive reports for my team which helped in reducing their manual efforts and helped them save and utilise their time for enhancing the ads performance and portfolio of the respective clients

Nixby Media

Associate Digital Marketing
02.2021 - 08.2021

Job overview

  • Optimized website content for search engines, improving search engine rankings, which helped achieve an impressive 150% growth in unique website visitors, effectively boosting page views by an outstanding 120% within a month
  • Continuously monitored and evaluated the effectiveness of marketing strategies and made adjustments as necessary

Education

SDSUM Vidyalaya

Class XII

University Overview

Navals Academy

Class X

University Overview

Indian Institute of Management Shillong
Shillong, India

MBA (PGP)
04.2001 - 01.2025

University Overview

Madan Mohan Malaviya University of Technology

B. Tech. (ECE)
04.2001 - 01.2020

University Overview

Skills

Performance Marketing

Summer Internship

Summer Internship

Sales Intern, Mars Wrigley, 02 Months, (04/24 - 05/24) 

  • Engaged with 300+ DSRs to enhance their understanding of Perfect Score Scheme, increasing scheme penetration from 14% in Period-4 to 34% in Period-5, with a 41.21% improvement in achieved numbers.
  • Performed regular field visits and surveys; facilitated the DSRs (Daily Sales Representatives) in increasing the average VPO (value per order) to Rs. 2200, where the minimum ask for VPO was Rs. 400 per outlet.
  • Conducted regular follow-ups with DSRs, driving motivation to meet targets and maximize incentives, increasing number of DSRs earning incentives through Perfect Score from 42 in Period-4 to 124 in Period-5.

Positions Of Responsibility

Positions Of Responsibility
  • Student Coordinator, Training and Placement Cell of MMMUT, Gorakhpur (Jan'18 - Aug'20)
  • Head of Sponsorship and Brochure Committee, Cultural Synod of MMMUT, Gorakhpur (Jun'19 - Aug'20)
  • Executive Member of The Editorial Board, the literary sub-council of MMMUT, Gorakhpur (May'17 - Aug'20)

Social Initiatives

Social Initiatives

Co-Founder and Executive Manager of the NGO Shine Educational and Welfare Society, Gorakhpur: Led 50+ social initiatives including medical camps, disaster relief, and educational awareness drives, impacting over 10,000 individuals.

Certification

AI-Powered Performance Ads Certification

Timeline

Social Media Management by Meta

07-2024

Digital Transformation with Google Cloud

06-2024
Sales Intern
Mars Wrigley
04.2024 - 05.2024

AI-Powered Performance Ads Certification

07-2023
Business Analyst, Performance Marketing
Merkle Sokrati
08.2021 - 08.2022
Associate Digital Marketing
Nixby Media
02.2021 - 08.2021
Indian Institute of Management Shillong
MBA (PGP)
04.2001 - 01.2025
Madan Mohan Malaviya University of Technology
B. Tech. (ECE)
04.2001 - 01.2020
Navals Academy
Class X
01.2013
SDSUM Vidyalaya
Class XII
01.2016
Anurag SonkarManagement Graduate