Results-driven sales and marketing professional with expertise in strategy, campaign execution, and client management. Proven success in boosting brand performance and driving growth through data-driven insights and cross-functional collaboration.
Hi, I’m
Anurag Sonkar
Management Graduate
Summary
Overview
3
years of professional experience
2059
years of post-secondary education
3
Certifications
2
Languages
Work History
Mars Wrigley
Sales Intern
04.2024 - 05.2024
Job overview
- Engaged with 300+ DSRs to enhance their understanding of Perfect Score Scheme, increasing scheme penetration from 14% in Period-4 to 34% in Period-5, with a 41.21% improvement in achieved numbers
- Performed regular field visits and surveys; facilitated the DSRs (Daily Sales Representatives) in increasing the average VPO (value per order) to Rs. 2200, where the minimum ask for VPO was Rs. 400 per outlet
- Conducted regular follow-ups with DSRs, driving motivation to meet targets and maximize incentives, increasing number of DSRs earning incentives through Perfect Score from 42 in Period-4 to 124 in Period-5
Merkle Sokrati
Business Analyst, Performance Marketing
08.2021 - 08.2022
Job overview
- Accelerated growth of ad returns from 200% to 600% for the client within the first two months of onboarding them
- Devised plan for a brand's offline event which received footfall of 500% more than expected and the post had a reach of 1000% more than expected which further increased client's trust in the performance delivered by the agency
- Launched and managed more than 200+ performance campaigns which had an average return on amount spend of 3.00 and had exceptional average conversion rate of 1.75% which is 75% more than average industry conversion rate
- Conducted root cause analysis for a brand which had been underperforming for a few months and helped the brand's advertisement reach out to its prospective audience and witnessed 200% increase in KPI for the client within a week
- Created multiple automated and interactive reports for my team which helped in reducing their manual efforts and helped them save and utilise their time for enhancing the ads performance and portfolio of the respective clients
Nixby Media
Associate Digital Marketing
02.2021 - 08.2021
Job overview
- Optimized website content for search engines, improving search engine rankings, which helped achieve an impressive 150% growth in unique website visitors, effectively boosting page views by an outstanding 120% within a month
- Continuously monitored and evaluated the effectiveness of marketing strategies and made adjustments as necessary
Education
SDSUM Vidyalaya
Class XII
University Overview
Navals Academy
Class X
University Overview
Indian Institute of Management ShillongShillong, India
MBA (PGP)
04.2001 - 01.2025
University Overview
Madan Mohan Malaviya University of Technology
B. Tech. (ECE)
04.2001 - 01.2020
University Overview
Skills
Performance Marketing
Digital Marketing
Sales strategy
Marketing Strategy
Retail Marketing
Paid Media
Search Engine Marketing
Google Ads Manager
Meta Ads Manager
Google Analytics
Adobe Analytics
Lead generation
Summer Internship
Summer Internship
Sales Intern, Mars Wrigley, 02 Months, (04/24 - 05/24)
- Engaged with 300+ DSRs to enhance their understanding of Perfect Score Scheme, increasing scheme penetration from 14% in Period-4 to 34% in Period-5, with a 41.21% improvement in achieved numbers.
- Performed regular field visits and surveys; facilitated the DSRs (Daily Sales Representatives) in increasing the average VPO (value per order) to Rs. 2200, where the minimum ask for VPO was Rs. 400 per outlet.
- Conducted regular follow-ups with DSRs, driving motivation to meet targets and maximize incentives, increasing number of DSRs earning incentives through Perfect Score from 42 in Period-4 to 124 in Period-5.
Positions Of Responsibility
Positions Of Responsibility
- Student Coordinator, Training and Placement Cell of MMMUT, Gorakhpur (Jan'18 - Aug'20)
- Head of Sponsorship and Brochure Committee, Cultural Synod of MMMUT, Gorakhpur (Jun'19 - Aug'20)
- Executive Member of The Editorial Board, the literary sub-council of MMMUT, Gorakhpur (May'17 - Aug'20)
Social Initiatives
Social Initiatives
Co-Founder and Executive Manager of the NGO Shine Educational and Welfare Society, Gorakhpur: Led 50+ social initiatives including medical camps, disaster relief, and educational awareness drives, impacting over 10,000 individuals.
Certification
AI-Powered Performance Ads Certification
Timeline
Social Media Management by Meta
07-2024
Digital Transformation with Google Cloud
06-2024
Sales Intern
Mars Wrigley
04.2024 - 05.2024
AI-Powered Performance Ads Certification
07-2023
Business Analyst, Performance Marketing
Merkle Sokrati
08.2021 - 08.2022
Associate Digital Marketing
Nixby Media
02.2021 - 08.2021
Indian Institute of Management Shillong
MBA (PGP)
04.2001 - 01.2025
Madan Mohan Malaviya University of Technology
B. Tech. (ECE)
04.2001 - 01.2020
Navals Academy
Class X
01.2013
SDSUM Vidyalaya
Class XII
01.2016