Anuroop Chakraborty
Mumbai
Summary
Competent Business Developement Manager with strong background in identifying and capitalizing on business growth opportunities. Proven track record of successfully negotiating partnerships and expanding market presence. Demonstrated ability to lead cross-functional teams and develop strategic business plans.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Business Development Manager
Hygienic Research Institute Pvt Ltd
01.2025 - Current
- Developed strategic partnerships to enhance market reach and drive revenue growth.
- Analyzed market trends to identify new business opportunities and optimize sales strategies.
- Led a team of 3 BDO's, 7 SSE's for Mumbai Western overlooking entire primaries & secondaries for the region.
- Collections, CL's, NOD's, Indents managing all of these for the distributors & direct parties.
- Detailed analysis & taking corrective actions for TC/PC, NPD's, man power utilization wrt to ECO's, TLSD.
Area Sales Manager
Auraine Botanicals Pvt Ltd
04.2024 - 01.2025
- Managing, training, and providing overall guidance to the sales team of an assigned territory of 3 BDE's & 2 Technical advisers.
- Setting sales targets to be achieved by the team.
- Handling distributor's claims, distributor's ROI, stocks at optimum level.
- Monitoring the performance of the sales team and motivating members to meet or exceed sales targets.
- Collecting customer feedback and providing updates to senior management.
- Developing and sustaining long-term relationships with customers.
- Traveling to potential and existing customers within an assigned sales area to present company offerings and build brand awareness.
Deputy Manager
Havells India Ltd
05.2023 - 04.2024
- Responsible for Primary & Secondary sales via retail, dealer & distributor network.
- Onboarding new dealers & distributors and creating alternative channels.
- Identifying gaps and training LAS & DSO's for new products, processes, schemes.
- Ensuring collaborative working with retailers with engagement in terms of merchandising, additional payouts, MOQ's.
- Tracking competition schemes, sales trends, new launches.
- Ensuring DMS punching regularly at distributor for maintaining business hygiene.
Senior Business Development Executive
Loreal India Pvt Ltd
06.2018 - 05.2023
- Managing primary & secondary sales for key accounts & general trade with 5 distributors with an annual turnover of approximately 25cr.
- Execution of Primary planning & Secondary working and forecasting at distributor/key accounts level through trade schemes, beat planning, reactivations.
- Distribution management including ROI calculation, Stock management, outstanding controls, claims settlement, distribution coverage, territory planning.
- Actively driving tertiary sales through multiple trade promotions and consumer promotions.
Assistant Manager
Lenexis Foodworks Pvt Ltd
11.2017 - 06.2018
- Worked diligently to promote loyalty and enhancing operations.
- Liaised between customers and product development team to recommend product improvements.
- Developed new sales channels by leveraging corporate partnerships, tracking the new business through them outlet wise.
- Assisting in offline marketing activities & closures through barter deals.
- Maintaining proper visibility of the brand through updated merchandising assets and ensuring brand compliance.
Territory Manager
Coffeeday Beverages
05.2016 - 11.2017
- Establishing dealer network & responsible for effective channel of distribution for entire range of products.
- Focusing on growing & developing existing clients MOM together with generating new business by building client engagement.
- New acquisitions by cold calls, lead generations, limiting pull out.
- Ensuring primary, secondary sales along with new machines installed within the geography.
Education
PGDM - Marketing & International Business
New Delhi Institute of Management
03.2016
BTech - Electrical & Electronics
Dehradun Institute of Technology
03.2014
Senior Secondary - undefined
Mother Teresa Public School
01.2010
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Mother Teresa Public School
01.2008
Skills
- Team leadership
- Business development and planning
- Customer service
- Negotiations
Certification
Microsoft Excel & Business Administration, Udemy
LANGUAGES
English
Hindi
Bengali
Awards
2022 Best BDE- West, Loreal India Pvt Ltd
Timeline
Business Development Manager
Hygienic Research Institute Pvt Ltd
01.2025 - Current
Area Sales Manager
Auraine Botanicals Pvt Ltd
04.2024 - 01.2025
Deputy Manager
Havells India Ltd
05.2023 - 04.2024
Senior Business Development Executive
Loreal India Pvt Ltd
06.2018 - 05.2023
Assistant Manager
Lenexis Foodworks Pvt Ltd
11.2017 - 06.2018
Territory Manager
Coffeeday Beverages
05.2016 - 11.2017
BTech - Electrical & Electronics
Dehradun Institute of Technology
Senior Secondary - undefined
Mother Teresa Public School
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Mother Teresa Public School
PGDM - Marketing & International Business
New Delhi Institute of Management
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