Anuruba Govindarajan

Adding Life Diagnostics, Bengaluru, offers state-of-the-art medical diagnostic technology, and serves as a one-stop destination for comprehensive diagnostic services. The center provides a wide range of services, including radiology, pathology, biochemistry, microbiology, and multi-specialty outpatient departments (OPDs). To ensure patient safety, the facility utilizes ultra-modern UV-C disinfectant technology, effectively eliminating bacteria, viruses, and mold. Additionally, test reports feature unique QR codes for online access, ensuring authenticity, and preventing tampering. With an experienced and dedicated team of experts, Adding Life Diagnostics is committed to delivering prompt, affordable, and high-quality healthcare solutions.

• Deriving strategy & product specific marketing plan
• Structure & design of the hospital specialties in the digital platforms
• Digital marketing strategy to increase footfalls
• Brand recall & brand promotion activity planning

• Leading all Brand Communications activities for Karnataka region
• Lead and develop company’s branding initiatives, competitive positioning, external corporate activities and promotions that differentiate the hospital and contribute to its success
• Ideate and implement entire Marketing plan across all medium ( print, electronic & digital )
• Plan branding & PR activities to promote organic and paid features for Karnataka region
• In-charge of digital platform as a emerging business avenue for the hospital
• Analyzing market trends, demographics, competitor analysis and other relevant information to form marketing strategies
• Exploring pricing opportunities periodically to build comprehensive doctor / physician-based Referral Business program for overall hospital business
• Formulating cost-effective marketing plans for all services and leading the team with effective communication material
• Building strategic relationships and partnering with key industry players and marketing agencies
• Analyzing and measuring performance of campaigns to move on to the next goal

• Independently handled 5 accounts and their various administrative tasks
• Assisted in the planning and execution of all public relations programs
• Pitched and developed new concepts and story ideas to create media opportunities for business
• Supervised social media outreach activities, planned and handled press conferences
• Campaigns and strategies based on collected data and feedback

• Taught undergraduates and graduates’ subjects in mass communication, media research and new media
• Conducted workshops and creative activities for effective communication
• Collaborated with faculties from diverse departments to impart maximum knowledge to students
• Active involvement in scripts & production of student films, while being part of both production and post-production