ANURUPA BOSE

Media Strategy & Campaign Management – FMCG Brands (Campa, Independence, IPL, BCCI)

• Strategic Media Planning & Execution: Led 360° ATL campaigns for leading FMCG brands and high-impact sporting events (IPL, BCCI), aligning media strategy with brand objectives to maximize reach and impact.
• Media Buying & Negotiation: Managed over ₹2000 Cr in media investments across categories. Negotiated premium placements across national TV, print, digital, and OOH platforms, securing optimal value and visibility.
• Cross-Channel Integration: Executed integrated campaigns across TV, radio, OOH, digital, and social media, ensuring cohesive brand messaging and increased consumer engagement.
• Brand Engagement: Drove a 25% increase in Campa engagement via targeted ATL initiatives; delivered a 10% rise in consumer interaction during IPL/BCCI campaigns through strategic media activations.
• ROI & Budget Optimization: Delivered high ROI by optimizing media mix based on real-time performance analytics and strategic reallocations.
• Team Leadership & Collaboration: Led a team of media planners/buyers; collaborated with brand teams, agencies, and creative partners to ensure flawless campaign execution and alignment with brand vision.
• Stakeholder & Client Management: Cultivated strong relationships with internal and external stakeholders, ensuring timely execution and client satisfaction.
• Performance Analytics & Reporting: Delivered comprehensive post-campaign analysis and reporting, offering actionable insights and improving future strategies.

Key Achievements:

• Spearheaded media campaigns managing a cumulative budget of ₹2000 Cr across FMCG categories.
• Boosted Campa brand awareness by 20%, exceeding client KPIs.
• Secured premium festival slots for Independence, reducing costs by 15% while increasing viewership by 30%.
• Identified and addressed performance gaps, leading to improved team efficiency and campaign outcomes.

Content Creation & Strategy

• Created persuasive, SEO-optimized content for websites, product pages, landing pages, and promotional materials, enhancing brand visibility and engagement.
• Developed A+ content and product descriptions to improve conversion rates and support customer decision-making.
• Led a cross-functional content team, improving delivery efficiency by 20% through streamlined processes.
• Partnered with SEO and brand teams to align content with search strategies and marketing objectives.
• Achieved a 15% boost in consumer engagement and 10% increase in online sales through impactful content initiatives.
• Contributed to a 20% rise in brand visibility across major e-commerce platforms.
• Awarded Employee of the Quarter for driving content excellence and operational efficiency.

• Proofreading & Content Editing: Led the proofreading, copy editing, and formatting of academic and research-oriented content for publication, ensuring accuracy, clarity, and consistency across all documents.
• Project Management: Managed the content and operational activities for the website www.tandi.org, overseeing project timelines, team coordination, and content delivery. Led initiatives to improve site traffic and engagement through optimized content and analytics.
• Social Media & Analytics: Utilized Google Analytics to monitor site traffic, identify growth opportunities, and track performance metrics. Managed the social media presence of eSocial Sciences, increasing engagement with the target audience.