ANUSHA Bopeera Boina
Hyderabad
Summary
Digital Marketing professional with hands-on experience in Google Ads, Meta Ads, SEO, SEM, and Analytics, combined with 3.9 years in Ad Review (Trust and Safety operations) for global clients (Google & Yahoo). Skilled in campaign management, media planning, optimization, and reporting with a strong focus on ROI-driven strategies. Seeking a role in Performance Marketing / Paid Media to leverage analytical and technical expertise.
Overview
7
7
years of professional experience
Work History
Digital Marketing Intern
GRank (Ad agency)
Hyderabad
06.2025 - 09.2025
- Assisted in Google Ads & Meta Ads campaign setup and management (Search, Display, demand Gen, Video Facebook/Instagram, linked in).
- Prepared media plans for budgets up to ₹8 lakhs, ensuring optimized platform allocation.
- Conducted competition research & SWOT analysis to identify opportunities. With help of Chat GPT Semrush
- Created weekly & monthly performance reports with actionable insights.
- Performed daily campaign optimization, improving CTR, CPC, and conversions.
- Managed 2 live projects with a Monthly budget of ₹10.5 lakhs, tracking spends and ROI.
- Supported team manager in branding campaigns, media planning, write Ad Copies and analysis for Schools and Construction projects.
Content Reviewer
Tech Firefly (Google Client)
Remote
10.2022 - 01.2024
- Reviewed and moderated ad content (text, images, multimedia) to ensure compliance with policies and community guidelines.
- Applied linguistic and cultural sensitivity checks to maintain clarity, accuracy, and respectful messaging in ads, including news-related content.
- Documented moderation outcomes, identified trends, and collaborated with cross-functional teams to escalate and improve moderation processes.
- Analyzed feedback trends to provide actionable insights for ongoing content strategy development.
Associate Analyst
Deloitte Consulting (Yahoo Client)
Hyderabad
06.2021 - 02.2022
- Ensured ad compliance with Yahoo advertising policies by reviewing image and video content, applying moderation, tagging, and resolution guidelines before publication.
- Managed day-to-day Trust & Safety operations, including content moderation, data labeling, and policy enforcement for ad posts.
- Identified trends and patterns in reviewed content and escalated insights to leadership to improve quality and compliance processes.
- Analyzed client data to identify trends and provide actionable insights for strategic decision-making.
Process Associate (Ad Reviewer)
Accenture – Google’s Trust and Safety Operations team (client)
Hyderabad
10.2018 - 04.2020
- Reviewed ads (text, images, videos) for compliance with Google Ads policies before publication on client platforms.
- Moderated sensitive content categories (e.g., sexual, violent/graphic, child safety, copyright, gambling, illegal goods, weapons, alcohol, drugs, restricted businesses, healthcare) and performed data labeling.
- Collaborated with cross-functional teams to escalate systemic issues, drive resolutions, and improve moderation processes.
- Collaborated with cross-functional teams to enhance trust and safety protocols.
- Evaluated user-generated content for compliance with safety guidelines and policies.
- Identified and reported potential security risks, ensuring timely resolution.
- Conducted thorough reviews of flagged content, maintaining high accuracy standards.
Education
Digital Marketing Trainee - Training Course
Digital Nest
Hyderabad02-2025
Bachelor's degree in commerce - Computers
Pragathi Mahavidyalaya Degree College
Hyderabad01-2017
Intermediate -
Wesley Girls Junior College
Hyderabad01-2014
Secondary School Certificate -
Wesley Girls High School
Hyderabad01-2012
Skills
- Keyword research
- Copywriting
- Strategic planning
- Competitor analysis
- Performance optimization
- Brand strategy
- Campaign development
- Media planning
- Digital advertising
- A/B testing methods
- Pay-per-click advertising
- Operations support
- Campaign tracking
- Analytics reporting
Accomplishments
- Have been a recipient of multiple awards for best performance in various internal ‘Rewards and Recognition’ programs.
- Worked as SME assisting newly trained associates during their early weeks of production.
Languages Known
English
Advanced (C1)
Telugu
Advanced (C1)
Hindi
Intermediate (B1)
Timeline
Digital Marketing Intern
GRank (Ad agency)
06.2025 - 09.2025
Content Reviewer
Tech Firefly (Google Client)
10.2022 - 01.2024
Associate Analyst
Deloitte Consulting (Yahoo Client)
06.2021 - 02.2022
Process Associate (Ad Reviewer)
Accenture – Google’s Trust and Safety Operations team (client)
10.2018 - 04.2020
Digital Marketing Trainee - Training Course
Digital Nest
Bachelor's degree in commerce - Computers
Pragathi Mahavidyalaya Degree College
Intermediate -
Wesley Girls Junior College
Secondary School Certificate -
Wesley Girls High School