Summary
Overview
Work History
Education
Skills
Tools
Certification
Accomplishments
Timeline
Generic

ANUSHA C

Bengaluru

Summary

Driven and adaptable professional with hands-on experience in digital engagement, patient support coordination, and cross-functional collaboration within the pharmaceutical industry. Proven ability to support brand initiatives, engage healthcare professionals (HCPs), and execute patient-focused programs across chronic, rare diseases, and growth hormone therapy. Skilled at aligning with marketing and field teams to gather insights, support lifecycle execution, and improve therapy adoption. Eager to transition into a Product Manager role and bring a patient-centric, insights-driven approach to advancing outcomes in chronic and specialty therapeutic areas.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Digital Scientific Partner – Diabetes Portfolio

Novo Nordisk
Bengaluru
08.2024 - Current
  • Spearheaded digital engagement initiatives for Rybelsus (oral semaglutide), a chronic therapy for Type 2 diabetes, leading to a 30% increase in HCP adoption and digital interactions.
    • Collaborated with cross-functional teams (marketing, sales, analytics, and medical affairs) to support brand plan execution, including virtual summit coordination, and promotional asset development.
    • Leveraged field insights to tailor messaging strategies and enhance patient adherence outcomes.
    Supported KPI tracking and feedback loops to improve campaign effectiveness and support brand objectives in chronic care.
    • Contributed to field team alignment through content localization and campaign rollout.

Senior Team Leader – Rare Disease Patient Support (Growth Hormone Therapy)

Kartavya Healtheon Pvt Ltd
Mumbai
07.2020 - 07.2024
  • Managed comprehensive patient support programs for rare endocrine disorders, ensuring high adherence and therapy continuation.
  • Oversaw collaboration between HCPs, caregivers, internal stakeholders, and logistics partners to streamline rare disease therapy access.
  • Coordinated with pharmaceutical brand teams to align program activities with therapy-specific goals and compliance frameworks.
  • Developed educational and engagement content tailored to patient journeys in complex, chronic conditions—directly transferable to Neuroscience care models.
  • Provided feedback on patient behavior patterns and barriers to inform strategic improvements in product support services.

Education

MBA - Digital Marketing Management

Amity University Online
Noida, Uttar Pradesh
03.2025

B.Sc - Biotechnology

K.L.E.S. Nijalingappa College
Bengaluru, Karnataka
01.2018

Skills

  • Marketing strategy execution
  • Patient-centric thinking
  • Cross-functional collaboration
  • Product management
  • Market research and insights
  • Performance monitoring
  • Therapeutic area awareness
  • Stakeholder engagement
  • Communication
  • Digital marketing
  • Sales strategy development
  • Marketing

Tools

  • Excel, Power BI

Certification

  • Certified Product Management – 2025
  • Power BI essential training – 2025
  • Google Digital Marketing and Strategy – 2024
  • Data science – 2020

Accomplishments

  • Recognized for dedication and commitment in successfully completing the first project milestone

Timeline

Digital Scientific Partner – Diabetes Portfolio

Novo Nordisk
08.2024 - Current

Senior Team Leader – Rare Disease Patient Support (Growth Hormone Therapy)

Kartavya Healtheon Pvt Ltd
07.2020 - 07.2024

MBA - Digital Marketing Management

Amity University Online

B.Sc - Biotechnology

K.L.E.S. Nijalingappa College

Similar Profiles

CREATE PROFILE
ANUSHA C