ANUSHA KOTTAPENTA
Marketing Communications Associate
Pune
Summary
Aspiring marketing and communications professional with a passion for brand storytelling, media engagement, and strategic communication. Experienced in crafting compelling narratives, executing PR strategies, and leveraging digital platforms to enhance brand presence. Adept at stakeholder engagement, social media strategy, and content creation to drive audience interaction and brand awareness. Seeking to apply my expertise in a dynamic environment that values creativity, collaboration, and impactful communication.
Overview
3
3
years of professional experience
2062
2062
years of post-secondary education
4
4
Languages
Work History
Public Relations Intern
PRactice Strategic Communications India Pvt Ltd
12.2024 - 03.2025
- Spearheaded media engagement efforts, securing coverage in Tier I & II city publications.
- Drafted high-impact press releases, bylined articles, and thought leadership pieces that enhanced brand visibility.
- Conducted competitive media monitoring and created comprehensive coverage reports to assess campaign performance.
- Coordinated press briefings, media roundtables, and client events, strengthening industry presence.
- Managed and optimized media lists, identifying key journalists and industry influencers for targeted outreach.
- Supported social media strategy execution, increasing engagement and audience reach for Lenovo and Shopsy.
Associate Content Writer
Market Study Report
12.2021 - 12.2022
- Company Overview: A Skyline Market Research LLP Brand
- Bagged several accolades, including the 'ACE Performer Award' for amplifying lead generation by 50% during the quarter of Apr to Jun 2022
- Crafted and continually updated compelling content for the company website, blogs, articles, email newsletters, and digital marketing campaigns to enhance engagement and drive conversions
- Strategized, developed, and refined SEO-optimized content that improves search engine rankings and boosts organic traffic
- Aligned social media and PR initiatives with organizational goals, ensuring cohesive messaging and brand consistency across channels
- Spearheaded the evolution and optimization of content formats, enhancing user experience and maximizing content reach
- Executed in-depth secondary research and produce industry-specific content that resonates with target audiences, driving brand authority and market presence
- Leveraged SEO techniques to create high-impact content across various digital formats, including email marketing, newsletters, blogs, and web pages, to elevate brand visibility and lead generation
- A Skyline Market Research LLP Brand
Education
Master of Arts - Media And Communication
Nanyang Technological University
Singapore 04.2001 - 01.2024
Master of Arts - English Language And Literature
Pune University
04.2001 - 01.2021
Bachelors in Economics -
Pune University
Skills
- Media Outreach
- Press Release Writing
- Content Creation
- Social Media Strategy
- Publicity Campaigns
- Brand Positioning
- Reputation Management
- Audience Engagement
- Influencer Collaboration
- Content Distribution
- Digital Storytelling
- Analytics and Reporting
- Microsoft Office Suite
- Design Suite (Canva, Adobe)
Personal Information
- Passport Number: P0277194
- Date of Birth: 04/05/98
- Nationality: Indian
Timeline
Public Relations Intern
PRactice Strategic Communications India Pvt Ltd
12.2024 - 03.2025
Associate Content Writer
Market Study Report
12.2021 - 12.2022
Master of Arts - Media And Communication
Nanyang Technological University
04.2001 - 01.2024
Master of Arts - English Language And Literature
Pune University
04.2001 - 01.2021
Bachelors in Economics -
Pune University
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