Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

Anusha Pvsl

Hyderabad

Summary

Creative marketing professional and collaborative team player with expertise in campaign management, D2C strategy, and client relationships. Skilled in using data insights and innovative approaches to boost brand visibility and drive growth through effective ATL and BTL strategies. Experienced in social media, content creation, and PR, delivering engaging solutions that resonate with audiences and strengthen brand presence.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Marketing and Brand Manager

Techmatic Systems
01.2025 - Current
  • Lead business development efforts by identifying new opportunities to expand Cravingly’s home-chef network and customer base.
  • Handle investor relations and prepare pitch decks to attract and secure potential investments and partnerships.
  • Negotiate key partnerships( Techmatic systems ) to drive revenue and increase brand presence.
  • Develop and execute multi-channel marketing strategies (SEO, social media, content, email, paid ads) to boost brand visibility and user engagement.
  • Manage Cravingly’s social media accounts, creating engaging content to build a loyal online community.
  • Oversee content creation and branding to ensure consistent messaging and visual identity across all platforms.
  • Handle both ATL (Above the Line) and BTL (Below the Line) marketing efforts to maximize reach and impact.
  • Manage public relations (PR) to maintain a positive brand image and strengthen relationships with the media.
  • Plan and manage Cravingly’s participation in food festivals, community events, and pop-ups to enhance offline engagement.


Marketing Manager

LemonChillii Farms
11.2023 - 12.2024
  • Collaborated with the Management to align marketing strategies with business goals. Aligned marketing efforts with sales teams to support revenue growth.
  • Managed the closure of over 20 high-end restaurants, including premium establishments such as Taro, Cigusta, Monastery and many more.
  • Worked on new product development (NPD) and successfully launched products using targeted BTL marketing strategies..
  • Drove B2B sales efforts to support business transitions and maintain strong client relationships.
  • Built influencer partnerships to expand brand reach. Organized events to enhance brand visibility.
  • Managed marketing campaigns, boosting product awareness. Reviewed and approved content for brand consistency.
  • Oversaw social media strategy and execution, creating engaging content to enhance brand visibility and grow follower base.

Marketing Analyst

SmartDocs Business Solutions
06.2023 - 09.2023
  • Conduct Market research to understand target audiences, industry trends, and competitors
  • Compile findings into reports for the marketing team
  • Planning, execution, and monitoring of marketing campaigns
  • This could involve tasks like setting up email campaigns, tracking results, coordinating promotional activities, and participating in conferences
  • Fostered a global perspective and maintained a positive attitude toward cross-regional collaboration
  • Actively displayed a strong interest in business intuition
  • Proficient in data analysis, contributing to data-driven decision-making
  • Supervise marketing budget, optimize spending, - and manage vendors
  • Planning and coordinating marketing events, webinars, Podcasts, workshops, or trade shows.

Marketing and Business Development Intern

Cloud 4C
05.2022 - 07.2022
  • Help in analyzing market trends, customer preferences, and competitive landscapes
  • Support in gathering and organizing market intelligence data for strategic decision-making
  • Work closely with the marketing and business development teams to align efforts and achieve common goals
  • Collaborate with colleagues from various departments to support integrated business strategies
  • Assist in creating marketing materials, such as brochures, presentations, and digital content.

Marketing Intern

GoodSpace
12.2021 - 01.2022
  • Assist in creating engaging and relevant content for various marketing channels, such as social media, blog posts, newsletters, and website content
  • Conduct research to understand target audiences, industry trends, and competitors
  • Compile findings into reports for the marketing team - Assist in crafting email marketing campaigns, creating content, and managing email lists
  • Test different content formats, posting times, and engagement tactics to identify what resonates best with the audience
  • Organisation: Cloud4C Duration:

Education

MBA - Marketing

Woxsen University
2023

M.Sc - Business Management

Woxsen University
01-2023

BBA - Marketing

St.Marys College

Skills

  • Advertising Strategy
  • Strategic Partnerships & Negotiation
  • Brand Strategy & Positioning
  • Marketing planning
  • Content curation
  • Marketing strategy
  • Campaign management
  • Post Campaign Analysis (PCA)
  • Digital marketing
  • Brand management
  • Operations management

Certification

  • Digital Marketing Mastery with Instagram and Google Ads/SEO
  • Leadership and Management
  • Project Management
  • Search Engine Marketing
  • Marketing Foundations
  • Strategic Human Resource Management

Accomplishments

  • Secured free PR from Eenadu, significantly boosting brand awareness and media presence.
  • Prepared and presented successful pitch decks, securing investor interest and fostering strong relationships with key stakeholders.Enhanced customer reviews by effectively addressing complaints and implementing targeted marketing strategies to improve customer satisfaction
  • Developed and maintained key client relationships, driving revenue growth and increasing profitability.
  • Organized high-impact promotional events, increasing brand visibility and customer engagement.

Timeline

Marketing and Brand Manager

Techmatic Systems
01.2025 - Current

Marketing Manager

LemonChillii Farms
11.2023 - 12.2024

Marketing Analyst

SmartDocs Business Solutions
06.2023 - 09.2023

Marketing and Business Development Intern

Cloud 4C
05.2022 - 07.2022

Marketing Intern

GoodSpace
12.2021 - 01.2022

MBA - Marketing

Woxsen University

M.Sc - Business Management

Woxsen University

BBA - Marketing

St.Marys College

Similar Profiles

CREATE PROFILE
Anusha Pvsl