ANUSHA S S
Senior Data Analyst
Bengaluru,KA
Summary
Lead business analyst with 4+ years of experience delivering data-driven solutions for Fortune 500 companies. Proven expertise in problem-solving and translating complex business requirements into actionable insights, enhancing efficiency across multiple industries, with strong interpersonal skills fostering collaborations and managing stakeholder engagement. Quick learner with a successful track record in consumer retail and loyalty programs.
Overview
4
4
years of professional experience
Work History
Lead Decision Scientist
Mu Sigma
Bangalore
01.2024 - Current
- Led a 16-member team to strategize 150+ monthly campaigns for Australia's largest loyalty program, driving business growth through new engagements, and crossfunctional collaboration
- Developed and implemented a near real-time qualifier identification framework, enhancing customer experience, and increasing engagement rate by 65%
- Developed personalized targeting strategies for loyalty campaigns, enhancing customer engagement by 35%
- Redesigned and implemented customer onboarding program, increasing acquisition rate by 18% and engagement by 49%
- Applied hypothesis testing and A/B testing to optimize target audience and offer mix, achieving 15% reduction in customer acquisition costs for major fuel retailer
- Designed and automated action-based triggers for supplier products, resulting in a 15% increase in spend per customer
Trainee Decision Scientist
Mu Sigma
Bangalore
01.2022 - 01.2023
- Developed a Power BI dashboard automating campaign performance reporting, contributing to a 75% reduction in man-hours for critical category-wide offers at a major Australian retailer
- Streamlined post-campaign performance tracking by designing reusable SQL and Excel-based reporting templates using test-control uplift analysis, reducing reporting turnaround time by 40%
- Developed a centralized data store by integrating sources across industries, reducing turnaround time, and accelerating data-driven decision-making by 29%
- Developed RFM-based customer profiling and segmentation models, tagging customers with engagement scores derived from purchase behaviour to enable precise audience targeting
- Performed basket mix analysis and participation indexing to aid retail suppliers in cross-product customer acquisition and identification of loyal customers
Education
B.E - COMPUTER SCIENCE
Vidya Vardhaka College of Engineering
07-2022
Skills
- SQL
- Snowflake
- Power BI
- Excel
- Basic Python
- Exploratory Data Analysis
- Campaign Management
- A/B Testing
- Hypothesis testing
- Campaign designing and execution
- Problem Solving
- Thought Leadership
- Project and team management
- Stakeholder management
- Analytics consulting
Languages
English
Advanced (C1)
Kannada
Bilingual or Proficient (C2)
Hindi
Intermediate (B1)
Accomplishments
- Spot Award, Mu Sigma, 01/01/25, For embracing leadership with dedication and steering teams and proposals with skill - your business acumen and commitment continue to inspire.
- Spot Award, Mu Sigma, 01/01/24, Anusha has demonstrated exceptional commitment in managing multiple high-visibility deliverables with remarkable composure.
- Spot Award, Mu Sigma, 01/01/24, Anusha has worked very closely with business users and business leaders to identify gap in customer incentivization.
- Spot Award, Mu Sigma, 01/01/23, Anusha has proven to be an indispensable part of the team by ensuring seamless delivery.
- Spot Award, Mu Sigma, 01/01/22, Anusha's exceptional dedication, proactive approach, and attention to detail across diverse tasks in the BAU space have greatly contributed to our team's success.
Timeline
Lead Decision Scientist
Mu Sigma
01.2024 - Current
Trainee Decision Scientist
Mu Sigma
01.2022 - 01.2023
B.E - COMPUTER SCIENCE
Vidya Vardhaka College of Engineering