ANUSHA TENNYSON
Chennai
Summary
Strategic creative marketing and brand leader with 9+ years of experience designing and executing high-impact campaigns across FMCG, real estate, sports, fashion, and entertainment sectors. Known for scaling digital presence, shaping brand narratives, and delivering revenue-linked campaigns exceeding ₹4,000+ crore. Proven ability to secure marquee clients, win competitive pitches, and mentor high-performing teams.
Overview
9
9
years of professional experience
Work History
GM, Brand & Creative
Casagrand
06.2024 - Current
- Spearheading the launch of 30+ real estate projects across Chennai, Hyderabad, and Coimbatore.
- Leading multi-city campaigns with sales targets exceeding ₹4,000+ crore.
- Driving performance-led content strategies to achieve project sales milestones by leading a team of creative professionals.
Sr. Account Manager
OPN Advertising
10.2022 - 01.2024
- Directed Star Sports campaigns and high-impact sports marketing projects across Tamilnadu, Karnataka, Andhra Pradesh and Telangana.
- Secured Vivriti Capital and Maid of Chennai (The Hindu) campaigns through strategic pitches.
- Mentored interns and junior executives to strengthen account teams.
Account Manager
Madarth
10.2019 - 06.2022
- Managed creative and digital campaigns for Amul Tamil Nadu, Sundari Silks, and TNPL (2021 & 2022).
- Instrumental in winning the CSK pitch and shaping its campaign narrative.
- Coordinated large-scale festival and retail campaigns enhancing brand visibility.
Ideation Manager
BurgerMan
08.2018 - 07.2019
- Built BurgerMan’s digital presence to 11,000+ organic followers, a first for Chennai restaurant brands.
- Led content creation and storytelling, boosting brand affinity and in-store traction.
Sr. Account Executive
TCC
05.2016 - 08.2018
- Single point of contact for marquee clients including KFJ, GoldLoanPlus, Residency Group, VGN Real Estate, and SPR Real Estate.
- Drove new client acquisition and expanded the agency’s high-ticket portfolio.
Education
B.Sc. - Visual Communication
Madras Christian College
Higher Secondary - undefined
The Ashram
Skills
- Brand Strategy & Positioning
- Creative Leadership
- Integrated Marketing
- Digital Growth & Analytics
- Pitch Development
- Client Acquisition
- Team Mentorship
- Stakeholder & Vendor Management
LANGUAGES
English
Tamil
SELECTED CLIENTS & CAMPAIGNS
- FMCG: Amul Tamil Nadu, Annapoorna Masalas, Jazz Perfumes
- Sports & Entertainment: Star Sports, CSK (pitch win), TNPL 2021–22, Amazon Prime (“Vadhandhi,” “Sweet Kaaram Coffee”, "Poacher")
- Real Estate: Casagrand (₹4,000+ crore campaigns), SPR Real Estate, VGN Real Estate
- Finance: Vivriti Capital & Asset Management, GoldLoanPlus
- Hospitality & Retail: Residency Towers, Sundari Silks
- Automotive: Yamaha India, Gulf Oil India
- Lifestyle & Services: BurgerMan, WayCool, YPO, Green Trends and Limelight
Timeline
GM, Brand & Creative
Casagrand
06.2024 - Current
Sr. Account Manager
OPN Advertising
10.2022 - 01.2024
Account Manager
Madarth
10.2019 - 06.2022
Ideation Manager
BurgerMan
08.2018 - 07.2019
Sr. Account Executive
TCC
05.2016 - 08.2018
Higher Secondary - undefined
The Ashram
B.Sc. - Visual Communication
Madras Christian College
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