ANUSHA K T
Bangalore
Summary
Dedicated and detail-oriented Module Lead with 7+ years of experience in media intelligence, content analysis, and client project management. Proven expertise in leading teams and delivering high-quality insights for top-tier clients across Australia and New Zealand. Skilled in transforming complex media data into strategic intelligence that supports decision-making and brand visibility.
Overview
8
8
years of professional experience
Work History
Module Lead
TAGFact Services Pvt Ltd
04.2023 - Current
- Leading a team responsible for content analysis and project delivery for Isentia Group Ltd
- Delivering timely, accurate reports based on client-specific goals and key themes.
- Reporting: Design, develop, and optimize data models for reporting and analytics.
- Training and mentoring new analysts, ensuring quality and productivity benchmarks.
- Stakeholder Management: Work with business teams to understand reporting needs and translate them into technical solutions.
- Quality Assurance: Ensure data accuracy, consistency, and reliability in reporting outputs.
- Documentation & Best Practices: Maintain documentation of data models, reporting structures, and best practices.
Senior Media Analyst
TAGFact Services Pvt Ltd
05.2020 - 03.2023
- Experienced Media Analyst with 2 years of expertise in media performance tracking, digital analytics, and campaign optimization.
- Skilled in data-driven insights to enhance marketing strategies and maximize ROI.
- Proficient in Google Analytics, CARMA, Canva, Meltwater, Power BI and social media analytics tools.
- Strong ability to track KPIs, analyze audience behavior, and recommend data-backed optimizations.
- Experience in cross-channel media analysis, including digital, social, TV, and print.
- Adept at building reports, dashboards, and presentations for key stakeholders.
- Collaborative team player with good communication and strategic thinking skills.
- Passionate about media trends, consumer insights, and industry innovations.
- Support the Project Manager in managing projects and training team members.
- Communicate with clients on day-to-day operational issues or queries.
- Monitored competitive activities within the industry to inform marketing decisions and strategies.
Media Analyst
TAGFact Services Pvt Ltd
03.2018 - 04.2020
- Conducted in-depth media monitoring, analysis, and reporting on industry trends, competitors, and brand sentiment.
- Evaluated media performance across digital, print, and broadcast platforms using analytical tools.
- Developed actionable insights from media data to optimize marketing and PR strategies.
- Created detailed reports and presentations to communicate key findings to stakeholders.
- Managed media tracking tools and dashboards to assess campaign effectiveness.
- Provided recommendations to enhance brand visibility and media engagement.
- Conducted competitor research and benchmarking studies to support decision-making.
Education
Master of Commerce - Financial Management
Sacred Heart College
Madanthyar, MangaloreMadanthyar
Bachelor of Commerce -
Sacred Heart College
Madanthyar, MangaloreMadanthyar
Second Year Pre-University Course -
Anugraha PU College
UjireUjire
Secondary School Leaving Certificate -
GHPS Aldur
ChikmagaloreChikkamagaluru
Skills
- Media monitoring and content intelligence
- Social media analysis
- Qualitative research
- Advanced Excel reporting
- Problem solving
- Team building
- Organizational skills
- Multitasking and prioritization
- Time management
- Analytical thinking
- Mentoring and coaching
- Continuous improvement
- Effective communication
- Reporting and analytics
- Google Analytics
- Teamwork and collaboration
Timeline
Module Lead
TAGFact Services Pvt Ltd
04.2023 - Current
Senior Media Analyst
TAGFact Services Pvt Ltd
05.2020 - 03.2023
Media Analyst
TAGFact Services Pvt Ltd
03.2018 - 04.2020
Master of Commerce - Financial Management
Sacred Heart College
Bachelor of Commerce -
Sacred Heart College
Second Year Pre-University Course -
Anugraha PU College
Secondary School Leaving Certificate -
GHPS Aldur