Anusha Vrushabendraswamy

• In the role of Lead Technical Architect, I have led the team with the capacity for architectural advisory and implementation oversight to develop scalable architecture integration methods for adoption.
• Facilitated technical workshops and training sessions for development teams on architectural best practices.
• Solutions delivered: Data strategy to unify siloed sources such as data lakes, warehouses, and interactive systems, and build a single unified view of the customer (RCG industry), vehicle, and driver unified view (auto), driving contact optimization and activation of actionable insights and segments for Martech strategies.

Customers: Mahindra Auto, Tata Motors, TVS Motors, and Mahindra Finance.

• Handled Red accounts that were on the verge of attrition, provided technical guidance, organizational assessments, and code reviews to fix the issues, and worked with the team to showcase business value and savings of over $1M AOV in attrition.
• Delivered proof of concepts for business use cases in pre-sales pitches for data cloud and marketing products for the Indian customer base.

Customers: Tata Croma, Britannia, Cloud9 Clinic.

• Successfully orchestrated brand campaigns for Mercedes, leading a talented team of developers with the capacity for solution architecture advisory, while closely working with product owners to onboard existing businesses to the Salesforce ecosystem.

Customers: Mercedes-Benz, including the Gargash and Almulla dealership group.

• Lead the end-to-end implementation of Salesforce Marketing Cloud for brand campaigns and customer lifecycle marketing.

Customers: Fontem Ventures, Loreal

• Manage the campaigns for ad-targeting recommendations and content-based marketing campaigns for magazine brands: Southern Living, InStyle, and Entertainment Weekly.
• Lead a team of engagement analysts with brand campaigns.

• Campaign execution, data segmentation for the target audience, and deployment.

Customer : Fitness First

• As a graduate trainee, I was trained in Salesforce Marketing Cloud. Worked with campaign managers and supported the team in setting up implementations for a retail project setup.

Customer : Kroger

• Internship at Infosys Technologies Ltd, Global Education Center (GEC), Mysore. Undergone training on various modules, like object-oriented programming concepts, SQL (SQL Server), HTML, CSS, and JavaScript.