Traveling, Swimming, Badminton, Hiking
Anushika Srivastava
Sales | Marketing | Strategic Partnership | Creator Economy | Strategy | Leadership
Summary
With over 6 years of expertise in Business Development, Growth Strategy, Partnerships, and Program Management, I specialize in driving measurable business outcomes and sustainable growth. I bring proven success in optimizing processes, leading high-performing teams, and executing GTM strategies that deliver impact. Skilled in scaling revenue through innovative sales and marketing initiatives, I excel at building strategic partnerships and driving business expansion across global markets.
Overview
6
6
years of professional experience
Work History
Head of Sales
Globalogy (Inc Canada)
05.2024 - 08.2025
- Established a scalable operational sales channel across Globalogy, improving alignment between sales and marketing functions and increased revenue by 50%
- Optimized lead sourcing and capture workflows using LeadSquared (LSQ), resulting in enhanced lead quality (increased by 30%) and conversion rates (increased by 3%)
- Owned end-to-end P&L responsibility , ensuring profitability through cost optimization and revenue growth strategies
- Implemented data-driven campaign improvements, leading to a 15% increase in customer engagement and stronger brand visibility
- Spearheaded go-to-market (GTM) strategies for new products, achieving faster market penetration and a 25% improvement in sales efficiency
- Built and managed a pre-sales team to proactively handle client escalations, in collaboration with Globalogy's technical support, resulting in a 60% reduction in escalations
- Delivered ₹50 Lakhs in B2C revenue and ₹3 Cr in total sales through benchmark project execution
- Optimized internal business processes, improving efficiency and reducing operational bottlenecks by 18%
- Forged and managed strategic partnerships, contributing to a 20% increase in qualified leads and expanded global business opportunities
Senior Manager – Sales & Strategy
MagicBricks (The Times Group)
10.2023 - 05.2024
- Built 30 strategic partnerships with emerging interior start-ups and established brands, generating 1cr+ in revenue and enhancing brand visibility by 40% in the market
- Launched and scaled the Home Interiors business from inception, building it into a $10M operation across three cities
- Boosted brand visibility by 40% , and accelerated offline growth through increased footfall and stronger market presence
- Drove business growth through performance-based consulting, client workshops, and category-specific campaigns
- Generated actionable revenue strategies leading to an incremental 25–30% average revenue growth across portfolios
- Acted as the single point of contact ( SPOC) with top management (CEO and VPs) to present territory growth results, provide upward feedback, and implement centrally developed processes for consistent execution
Manager – Growth
Unacademy
05.2020 - 09.2023
- Managed 30+ educators, entrepreneurs and oversaw Unacademy's YouTube and social media platforms, driving a 40% increase in reach and views
- Directed and executed interviews with top-ranking IAS officers and produced podcasts, strengthening brand visibility and learner engagement
- Led a category launch, reporting directly to the Co-founder and top management, shaping GTM and growth execution.
- Conducted offline GTM events to drive product adoption and influenced revenue growth, generating $300K through the SaaS model
- Built and scaled a team of 15 SDRs , delivering 95% month-on-month retention and improving pipeline efficiency
- Developed the SaaS playbook, OKRs, and pipeline forecasting frameworks , optimizing conversion rates and revenue predictability
Client Relationship Manager
Event Chapters
09.2019 - 05.2020
- Developed and maintained relationships with corporate clients and vendors
- Delivered client briefs to internal teams and ensured timely execution of events
- Managed logistics, planning, and on-ground execution for 20+ events
Education
MBA - Sales & Marketing
Liverpool John Moores University
Liverpool, United Kingdom09.2023
PGP - Management
IMT Ghaziabad
04.2022
Post Graduate Diploma - Event Management & PR
NAEMD, Jaipur
Jaipur, India 04.2001 -
Bachelor of Commerce -
University of Delhi
04.2001 -
Skills
- Sales & CRM: Salesforce, Hubspot, Zoho, LeadSquared
- Marketing & Automation: Mailchimp, Google Ads, Meta Ads, YouTube, Instagram, LinkedIn
- AI Tools: ChatGPT, Wegicai, AirTable, Notion
- Analytics: Google Analytics, Tableau
Interests
Timeline
Head of Sales
Globalogy (Inc Canada)
05.2024 - 08.2025
Senior Manager – Sales & Strategy
MagicBricks (The Times Group)
10.2023 - 05.2024
Manager – Growth
Unacademy
05.2020 - 09.2023
Client Relationship Manager
Event Chapters
09.2019 - 05.2020
Post Graduate Diploma - Event Management & PR
NAEMD, Jaipur
04.2001 -
Bachelor of Commerce -
University of Delhi
04.2001 -
MBA - Sales & Marketing
Liverpool John Moores University
PGP - Management
IMT Ghaziabad
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