Summary
Overview
Work History
Education
Skills
Timeline
Brands
Generic
Anushka Dowerah

Anushka Dowerah

Mumbai

Summary

Experienced marketing leader with a 10 year track record of driving brand visibility and growth for global brands. Spearheaded high-profile initiatives for Global Citizen, Castrol, and IPL, Meta delivering impactful campaigns across digital and traditional platforms. Expertise in global project management, agency collaboration, brand sponsorships, with a proven ability to maximize brand exposure through strategic partnerships and budget management.

Overview

10
10
years of professional experience

Work History

Director, Brands Activations

GroupM
Mumbai
01.2025 - Current
  • Developed and delivered engaging brand experiences tailored to client brief.
  • Develop and implement joint marketing campaigns with partners, maximizing reach and effectiveness.
  • Directed end-to-end project management for multiple brand experience campaigns, overseeing timelines, deliverables, and cross-functional team coordination.

Marketing and Brand Communication

Aster DM Healthcare
Dubai
01.2022 - 12.2025
  • Built Aster Guardians Global Nursing Awards, that achieved a digital reach of 1.6 million and secured over 8,000 media insertions.
  • Developed and executed event budgets, creative concepts, and strategic partnerships and sponsorships with industry experts and key nursing associations, ensuring seamless project delivery.
  • Led targeted brand campaigns for diverse international markets, maximizing engagement and visibility for projects at Aster.

Brand Custodian

Cab Experiences
Mumbai
08.2018 - 01.2022
  • Conceptualised and managed brand-related events, such as product launches, trade shows, and sponsorships, to enhance brand visibility.
  • Led cross-functional teams and collaborated with external vendors, overseeing the entire process from concept to delivery, ensuring high-quality content creation, brand integrity, and consistent strategic positioning across various media channels.

Brand Solutions Executive

Wizcraft International Entertainment Ltd.
Mumbai
11.2015 - 07.2018
  • Led development and execution of brand campaigns for Wizcraft’s music and entertainment IPs, aligning with brand objectives.
  • Managed strategic partnerships, execution, content strategy, artist engagement, sponsorships, and event asset development.
  • Developed and managed multi-platform marketing campaigns (TV, Radio, Print, Outdoor, Digital) for IIFA, with a total campaign value of $50 million.

Internship

Wizcraft International Entertainment Ltd.
Mumbai
01.2015 - 12.2015

Education

Post-Graduation and Masters -

Indian Institute of Planning and Management
Bengaluru
01.2014

Under Graduation -

Christ University
Bengaluru
01.2008

Skills

  • Event management
  • Project planning
  • Stakeholder collaboration
  • Budget management
  • Brand partnership
  • Brand communication

Timeline

Director, Brands Activations

GroupM
01.2025 - Current

Marketing and Brand Communication

Aster DM Healthcare
01.2022 - 12.2025

Brand Custodian

Cab Experiences
08.2018 - 01.2022

Brand Solutions Executive

Wizcraft International Entertainment Ltd.
11.2015 - 07.2018

Internship

Wizcraft International Entertainment Ltd.
01.2015 - 12.2015

Post-Graduation and Masters -

Indian Institute of Planning and Management

Under Graduation -

Christ University

Brands

International Indian Film Academy Awards, Global Indian Music Award, Lux Golden Rose Award, Global Citizen India, Make In India, Star Guild Awards, Hockey Opening Ceremony, Indian Premiere League, Network 18, Lexus India, Meta, Aster Guardians Global Nursing Awards, Dr. Moopen’s Excellence Award, Brand Launches, Pantaloons, Castrol, Aditya Birla Group

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Anushka Dowerah