ANUSHKA MIRCHANDANI
Marketing Manager – Digital, Influencer & Campaign Strategy
Dubai
Summary
Strategic and creative marketing professional with 8+ years of experience in social media marketing, content strategy, and influencer campaigns across beauty, lifestyle, and entertainment brands. Proven success in leading multiplatform campaigns, managing creator relationships, and building engaging brand narratives that drive measurable results. Adept at working in both agency and brand environments with teams across creative, digital, and media functions. Open to full-time roles in the UAE.
Overview
9
9
years of professional experience
3
3
years of post-secondary education
1
1
Certification
2
2
Languages
Work History
SENIOR ACCOUNT MANAGER
Aer Media
11.2021 - Current
- Led end-to-end influencer marketing campaigns for Garnier, managing a cross-functional team of 10+ to deliver high-impact, insight-driven content.
- Launched the Garnier Super UV Sunscreen campaign, activating over 7,000 creators and achieving a 3%+ engagement rate — exceeding industry benchmarks.
- Orchestrated the Garnier Hair Color campaign using regional creators and branded mobile vans for on-site makeovers, increasing engagement through relatable storytelling.
- Awarded the e4m Award for innovative use of micro-influencers and content localization in digital campaigns.
- Built and maintained strong client relationships, aligning marketing goals with execution strategies across social, content, and creator platforms.
- Fostered a collaborative team environment, mentoring members and aligning internal workflows to streamline strategy and content execution.
SOCIAL MEDIA ACCOUNT MANAGER
SoCheers
01.2020 - 10.2021
- Led social and influencer campaigns for Amazon Prime Music and Prime Video India, driving platform-native, trend-led content.
- Managed Instagram and Twitter presence, improving engagement through reactive storytelling formats.
- Delivered campaign performance reports, recommending data-driven improvements.
- Conducted competitor analysis to inform differentiation strategies.
- Collaborated with creators and designers on brand-consistent assets and campaign calendars. Oversaw platform rollouts and won Gold at mCube Awards.
- Monitored trends in digital marketing and social tools, offering strategic input to clients and teams.
SENIOR ASSOCIATE
White Rivers Media
06.2019 - 11.2019
- Led strategy for digital launches of 5+ OTT shows, aligning messaging with platform goals and audience trends.
- Executed real-time event coverage and trend-driven social campaigns across platforms.
- Collaborated with cross-functional teams (content, media, design) to ensure timely, results-driven project delivery.
ASSOCIATE - CLIENT SERVICING
Digitas
04.2018 - 12.2018
- Managed the social media presence of Tata CLiQ, creating platform-specific content to promote seasonal and product-led campaigns.
- Curated and coordinated photoshoots, ensuring high-quality visual content tailored to each channel’s best practices.
- Streamlined cross-team collaboration across creative, strategy, and client teams for smooth and timely project execution.
ASSOCIATE - CLIENT SERVICING
SoCheers
07.2016 - 12.2017
- Supported execution of social media campaigns and assisted with basic digital marketing strategies.
- Coordinated photoshoots and video shoots, contributing to branded visual content production.
- Managed live event coverage across international markets, delivering timely content under tight deadlines.
Education
Bachelor Of Mass Media -
R.D National College
01.2013 - 01.2016
Skills
Social media strategy and execution
Influencer strategy and UGC integration
Client Relationship Management
Managing creator relationships
Account onboarding and engagement
Cross functional collaboration
Trend mapping and research
Performance optimization
Collaborating with creative teams
Collaborating with digital teams
Certification
Traackr Certification Exam at L'Oréal
Timeline
Traackr Certification Exam at L'Oréal
01-2024
SENIOR ACCOUNT MANAGER
Aer Media
11.2021 - Current
SOCIAL MEDIA ACCOUNT MANAGER
SoCheers
01.2020 - 10.2021
SENIOR ASSOCIATE
White Rivers Media
06.2019 - 11.2019
ASSOCIATE - CLIENT SERVICING
Digitas
04.2018 - 12.2018
ASSOCIATE - CLIENT SERVICING
SoCheers
07.2016 - 12.2017
Bachelor Of Mass Media -
R.D National College
01.2013 - 01.2016