Abhilash Saxena
Delhi
Summary
Proven track record in enhancing customer engagement and streamlining operations. Expert in CRM software and adept at market research, I've successfully driven campaign management and social media marketing strategies. My approach has consistently led to improved client onboarding processes and event promotion, showcasing a blend of analytical prowess and interpersonal skills.
Overview
5
5
years of professional experience
Work History
Marketing Executive
Parksons packaging
Delhi
02.2024 - Current
- Maintained a comprehensive database of contact information for speakers, performers, exhibitors participating in various events.
- Developed and used specific methodologies for collecting and analyzing data.
- Coordinated with sales and marketing teams to facilitate event sponsorships and partnerships, increasing event funding.
- Managed on-site event staff and volunteers, providing training and supervision to ensure high levels of service.
- Conducted pre-event site visits, assessing venue suitability and identifying potential logistical challenges.
- Implemented comprehensive marketing strategies, including social media, email campaigns, and print advertising to maximize event attendance.
Marketing Officer
Kumar printer
Manaser
01.2022 - 01.2024
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
- Conducted market research to identify trends, customer needs, and competitive landscape.
- Engaged with customers through social media platforms including Facebook, Twitter, Instagram.
- Coordinated marketing events for showcasing product and service offerings.
- Answered customer inquiries via telephone, email and face-to-face contact.
- Engaged in conversation with customers to understand needs, resolve issues and answer product questions.
Business Development Associate
Doubtnut
Noida
01.2020 - 11.2021
- Listened to customer needs to identify and recommend best products and services.
- Reset store displays for special events and seasonal merchandise changes.
- Maintained accurate records of customer accounts using CRM software.
- Identified customer needs by asking questions and advising on best solutions.
- Addressed customer questions and concerns regarding products and services.
- Utilized various software and tools to streamline processes and optimize performance.
Education
B.Tech - Computer Science
NRIITM ( RGPV UNIVERSITY )
Gwalior04-2017
MBA - Sales And Marketing
Amity University
Gwalior06-2020
Skills
- Social media marketing
- Client onboarding
- CRM software
- Account management
- Event promotion
- Campaign management
- Market research expertise
INTERNSHIP
PRIMARY RESEARCH EXECUTIVE (June 2019- Aug 2019)
- Attend an initial meeting of training and briefing of Projects by various clients eg (Asian Paints, Bharatpe, Vivo etc )
- According to the plan coordinate with different team members in order to maintain efficiency while accumulating responses as it was very important for us to accumulate data of specific segments of the subjects in terms of age household spending spending patterns so on and so forth as were briefed in training.
- Once data is accumulated we have to report back to the office in the evening in order to coordinate with the supervisor and Quality team in order to verify accumulated data and no of responses.
- Prepare weekly reports according to project for final submission to supervisor.
Timeline
Marketing Executive
Parksons packaging
02.2024 - Current
Marketing Officer
Kumar printer
01.2022 - 01.2024
Business Development Associate
Doubtnut
01.2020 - 11.2021
B.Tech - Computer Science
NRIITM ( RGPV UNIVERSITY )
MBA - Sales And Marketing
Amity University
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