ANUSHKA SHAH
Mumbai
Overview
6
6
years of professional experience
Work History
Operations & Marketing Executive
Spectrum Consulting
09.2022 - Current
- Managed the company's social media presence, ensuring uniform messaging and active engagement, contributing to a 20% enhancement in online brand visibility.
- Spearheaded the development and execution of captivating campaigns with creatives and videos, from conceptualization to scripting, to elevate brand storytelling, improve brand positioning and fostered increased audience engagements and conversions.
- Partnered with web development teams to drive website enhancements and updates, improving user engagement and aligning with brand goals.
- Authored and disseminated blog content, establishing the company as a leading voice within the industry and augmenting organic website traffic by 30%.
- Orchestrated and implemented entire print advertising campaigns in business magazines, effectively engaging target demographics to amplify brand exposure.
- Demonstrated effective stakeholder management through open communication, proactively addressing concerns, identifying and tracking KPI’s and coordinating marketing strategies with external agencies for the seamless execution of campaigns.
Marketing Executive
Moussetruck
11.2021 - 08.2022
- Developed and implemented marketing campaigns across various channels, including social media, print, and in-store promotions.
- Planned and executed the launch of new products, including product naming, packaging design, and marketing campaigns.
- Crafted engaging social media contests to increase engagement.
- Managed photoshoots and collaborated with content creators to produce compelling promotional materials.
- Engaged with customers, responded to inquiries, and handled feedback or complaints.
Social Media & Marketing
Blazonion
07.2021 - 10.2021
- Orchestrated strategic social media planning and analytics for premier clients, including Udupi 2 Mumbai and Breezy Chef, Momos and More, ChtrBox and StepStepGo across domains enhancing their digital footprint and engagement.
- Spearheaded development and presentation of pitches, securing new business through strategic client engagements.
- Directed brand launch initiatives from concept to market debut, achieving successful brand positioning through branding and messaging.
- Analysed and implemented digital strategies, delivering insights and solutions to bridge existing gaps for client campaigns and tap new markets.
- Facilitated key communication between clients and the agency, ensuring aligned marketing objectives and seamless project execution.
Marketing Executive
Wings Travel and Tours
06.2019 - 02.2020
- Directed comprehensive content management and media planning, overseeing social media channels to enhance brand visibility and conduct website audits.
- Led the strategy and implementation of Email and WhatsApp marketing campaigns, optimizing outreach and engagement.
- Conceptualized and designed marketing materials, including flyers and print collaterals, to support brand initiatives.
- Represented the company at IATO and BNI meetings, engaging with industry leaders to forge strategic partnerships.
Education
Certificate - Digital Marketing & Analytics
Indian School of Business (ISB)
01-2023
Masters of Commerce - Marketing
University of Mumbai
01-2022
Certificate - Corporate communications
NMIMS
01-2021
Bachelors of Commerce -
H.R College of Commerce & Economics
01-2020
Skills
- Conversion rate optimizing
- Organic growth strategy
- Social media campaign management
- Community Management
- Data Analytics
Languages
English
Hindi
French
Timeline
Operations & Marketing Executive
Spectrum Consulting
09.2022 - Current
Marketing Executive
Moussetruck
11.2021 - 08.2022
Social Media & Marketing
Blazonion
07.2021 - 10.2021
Marketing Executive
Wings Travel and Tours
06.2019 - 02.2020
Certificate - Digital Marketing & Analytics
Indian School of Business (ISB)
Masters of Commerce - Marketing
University of Mumbai
Certificate - Corporate communications
NMIMS
Bachelors of Commerce -
H.R College of Commerce & Economics
Similar Profiles
Nana GvasaliaNana Gvasalia
Data Collector at Spectrum Consulting LtdData Collector at Spectrum Consulting Ltd
Dexter UpshawDexter Upshaw
Maintenance Technician III at Spectrum Communications SpectrumMaintenance Technician III at Spectrum Communications Spectrum
Mary HernandezMary Hernandez
Senior Medical Assistant at Spectrum Health Holland, M.A, Spectrum Health PediatricsSenior Medical Assistant at Spectrum Health Holland, M.A, Spectrum Health Pediatrics
Navmita Das NandiNavmita Das Nandi
AVP Employee Engagement - Reward and Recognition at HSBCAVP Employee Engagement - Reward and Recognition at HSBC
Prerana JadhavPrerana Jadhav
Software Development Senior Analyst at AccentureSoftware Development Senior Analyst at Accenture