Summary
Overview
Work History
Education
Skills
Linkedin Profile
Timeline
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Anushka Srivastava

Anushka Srivastava

Gurgaon

Summary

Dynamic marketing professional with a proven track record at the Bureau of Indian Standards, excelling in strategic planning and campaign management. Achieved a 30% decrease in drop-off rates through data-driven insights. Skilled in fostering brand awareness and team collaboration, driving impactful marketing initiatives that resonate with consumers.

Overview

9
9
years of professional experience

Work History

Promotion Officer

Bureau of Indian Standards
Chandigarh
03.2021 - 09.2024
  • Managed social media platforms and scheduled posts across various networks, including Facebook and Instagram.
  • Conducted social media audits and tracked performance to optimize future campaigns.
  • Collaborated with cross-functional teams to create and implement integrated marketing plans aligned with overall business goals and objectives.
  • Examined data from 25000 monthly active users and used outputs to guide marketing and product strategies; increased average app engagement time by 2x, 30% decrease in drop-off rate, and 3x shares on social media.
  • Analyzed market trends and consumer behavior through KPIs, utilizing inbound marketing strategies to enhance customer awareness and click-through rates.

Business Executive

Sasvat Omnicare Private Limited
Bengaluru
12.2018 - 02.2021
  • Developed and executed comprehensive marketing plans for the successful launch of innovative new products.
  • Initiated a series of marketing campaigns including email, print, digital and social media.
  • Spearhead the integration of sales and marketing activities driving a 20% increase in overall market share.

Marketing Intern

Exide Industries Limited
Lucknow
06.2018 - 08.2018
  • Assessed dealer and OEM satisfaction levels regarding product quality and after-sales service.
  • Gained hands-on experience in direct sales and strategic marketing formulation during the internship.

Office Executive

Cosmos Infraworks Private Limited
Lucknow
07.2016 - 08.2017
  • Facilitated strategic communication channels between customers and dealers to enhance engagement.
  • Managed customer and dealer interactions to ensure seamless information exchange.

Intern

Parag Dairy
Gurgaon
05.2015 - 07.2015
  • Acquired in-depth knowledge of consumer buying behavior, analyzing psychological, social, and economic factors influencing purchasing decisions.
  • Explored diverse elements affecting consumer buying behavior, including cultural trends, personal preferences, and market dynamics in the retail sector.
  • Studied intricate patterns of consumer behavior in retail, understanding how external and internal factors drive purchasing choices and loyalty.

Education

MBA - Marketing

Sinhgad Business School
Pune
05.2019

BBA - Management

Sherwood College of Management
Lucknow
06.2016

Skills

  • Marketing strategy
  • Team Management
  • Market Research
  • Campaign Management
  • Promotional Marketing
  • Brand Awareness
  • Event Marketing
  • Content Marketing

Linkedin Profile

linkedin.com/in/anushka-srivastava-7a7907164/

Timeline

Promotion Officer

Bureau of Indian Standards
03.2021 - 09.2024

Business Executive

Sasvat Omnicare Private Limited
12.2018 - 02.2021

Marketing Intern

Exide Industries Limited
06.2018 - 08.2018

Office Executive

Cosmos Infraworks Private Limited
07.2016 - 08.2017

Intern

Parag Dairy
05.2015 - 07.2015

MBA - Marketing

Sinhgad Business School

BBA - Management

Sherwood College of Management

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Anushka Srivastava