Anushka Tyagi
Summary
Dynamic Marketing Lead with expertise in driving brand growth and community engagement. Spearheads multi-channel marketing campaigns, achieving significant revenue increases and amplifying brand presence. Develops strategic partnerships and narratives that resonate with target audiences, positioning the brand as a leader in the AI and Web3 space.
Overview
8
8
years of professional experience
Work History
Marketing Lead
DAPPLOOKER AI
REMOTE
04.2025 - 02.2026
- Spearheaded growth from a $500K to $4M market cap by positioning it as a culturally relevant AI + Web3 lifestyle brand.
- Built and led a marketing team across social, influencer, and content verticals to execute multi-channel campaigns that drove measurable traction.
- Defined brand narrative, partnerships, and go-to-market roadmap, amplifying reach through collaborations with ecosystem partners.
- Drove 3x growth in community engagement by leveraging storytelling, data-driven content, and co-marketing activations.
Senior Manager - Social Media
VAP GROUP
REMOTE
04.2024 - 03.2025
- Revenue growth from $50k per month to $500k per month.
- Spearheaded marketing campaigns for large-scale events including the Global Blockchain Show and Global AI Show.
- Executed multi-channel marketing strategies, growing event participation and exhibitor interest.
- Built partnerships with influencers, analysts, and industry associations.
- Developed detailed visitor and exhibitor marketing plans.
- Supported account-based marketing campaigns with the sales team.
Social Media Head
HARDFORK MEDIA PRIVATE LIMITED
REMOTE
05.2023 - 02.2024
- Attended and networked at 200+ Web3 and AI events globally.
- Designed and executed audience growth campaigns leveraging influencer partnerships and media placements.
- Conducted market research and competitive analysis to identify growth opportunities.
- Launched community-driven marketing campaigns that increased engagement.
Co - founder - Part time
Greenfed dairies private Limited
09.2017 - 01.2024
- Revenue grew from 0 to 12 lakhs per month within a year.
- Wrote detailed business plans for governing company operations, marketing activities and revenue generation.
- Monitored operations to keep processes aligned with targets and matching forecasts.
- Recruited, trained and coached staff to meet capacity requirements and expansion goals.
- Managed financial operations, including budgeting, forecasting, and investment strategies, to optimize resources and profitability.
- Built successful business culture focused on performance optimisation and goal attainment.
- Developed and implemented comprehensive brand strategy, enhancing company image and market presence.
Social Media Manager
BEYOND ENTERPRIZES
REMOTE
08.2020 - 04.2023
- Developed digital campaigns for AI and Web3 products.
- Drove content strategy and social media engagement.
- Coordinated cross-functional marketing projects with product, creative, and sales teams.
- Attend global conferences and interviewed CXO's.
Business analyst
QUALITY COUNCIL OF INDIA
DELHI
09.2017 - 08.2019
- Developed campaign reports for government of india.
- Research and Quality check pan India of government schemes.
- Networked with government of India authorities and ministries.
- Organised and attended government conferences.
Education
Post graduate certificate - Sustainable Development & Entrepreneurship
NAROPA FELLOWSHIP
08-2020
Bachelors of commerce - honours
Delhi University
05-2017
Skills
- Microsoft Word
- Microsoft Office
- Microsoft Excel
- Social Media
- Microsoft Powerpoint
- Organizational and planning skills
- Team-work oriented
- Google Docs
- Decision-making
- Leadership principles
- Campaign management
- Team leadership
- Revenue generation
Timeline
Marketing Lead
DAPPLOOKER AI
04.2025 - 02.2026
Senior Manager - Social Media
VAP GROUP
04.2024 - 03.2025
Social Media Head
HARDFORK MEDIA PRIVATE LIMITED
05.2023 - 02.2024
Social Media Manager
BEYOND ENTERPRIZES
08.2020 - 04.2023
Co - founder - Part time
Greenfed dairies private Limited
09.2017 - 01.2024
Business analyst
QUALITY COUNCIL OF INDIA
09.2017 - 08.2019
Post graduate certificate - Sustainable Development & Entrepreneurship
NAROPA FELLOWSHIP
Bachelors of commerce - honours
Delhi University