ANUSHREE KHANDELWAL
Bangalore
Summary
A marketing enthusiast, strategic and creative professional with over 6 years of experience in building and growing brand presence across well known brands, social media, digital platforms, influencer marketing, and experiential campaigns. Proven success in developing a results driven integrated marketing strategies that drive engagement, traffic, and brand equity.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Brand Manager
Titan Company Limited
06.2022 - Current
- Lead comprehensive 360* brand campaigns by new product launches, festive promotions, and PR activations, across ATL, BTL & digital channels with the help of external agencies & partners
- Administering ₹40 Cr marketing budget with 3 Premium Watch Brands (Edge, Nebula & Xylys) orchestrating strategic media planning, and executing performance-driven initiatives as per annual marketing calendar & goals for each brand.
- Orchestrated national and international PR for the Jalsa limited edition watch, generating 155+ premium media articles with a reach of 200M+ and EMV of ₹16.2M, firmly positioning Titan Nebula on the global luxury horology stage.
- Spearhead high-impact innovative launch event for of Edge Ultraslim Watch, influencer-led experiences, and PR campaigns enhancing brand visibility, generating 60M impressions, 165K+ clicks, 2,500+ leads, and a 92% surge in organic searches, translating into 30% retail sell-through within a month.
- Collaborate with sales & channel teams on CRM strategies, influencer campaigns, and luxury customer engagement to enhance conversions and loyalty.
- Achieved 278% growth in social followers and elevated engagement rate from 5% to 8.7% through innovative content marketing across all social media channels.
- Enhanced corporate website traffic by 410%, elevated CTR from 3.2% to 3.6%, and generated a 270% increase in impressions through SEO-optimised content and branding strategies.
Social Media & Community Strategist
Unacademy
03.2020 - 06.2022
- Managed Unacademy’s central social handles, growing audiences to 900K+ through targeted social campaigns and branded content.
- Conceptualized and executed digital campaigns like Lesson No. 7 with Dhoni and Unacademy Icons with Sachin Tendulkar, in collaboration with the performance marketing team.
- Led Instagram community growth for Unacademy Educators to 50K+ by implementing content calendars, live interactions, and value-driven events.
- Drove engagement through influencer gifting, topical campaigns, and festival-centric brand storytelling.
- Reported KPIs via Meltwater, optimizing content based on data-driven insights.
Community & Influencer Marketing Associate
Magicpin
05.2019 - 03.2020
- Built Magicpin’s influencer community from the ground up to 300+ creators across Bangalore and Hyderabad.
- Managed community engagement budget, collaborated with food and fashion brands to drive brand trials via 50+ experiential meetups and product seeding.
- Delivered strong brand lift through offline activations and user-generated content.
- Produced detailed post-event reports, analyzed ROI and coordinated cross-functional execution with brand and ops teams.
Business Development Executive
Absolute Reports Pvt limited
01.2018 - 09.2018
- Working as a B.D. Executive - Into Sales, Marketing and Promotions.
- Handled inquiries (25 to 30 inquiries per day) for all regions of the world.
- Handled Clients from huge Corporations.
- Built relationships with existing clients in an attempt to increase their current spend.
- Ensure all response documents are free from errors, professionally represent and that they address the client questions.
Education
MBA - Marketing
Bharati Vidyapeeth University, IMED
Pune01.2018
B.Com (Hons.) - Accounting
IIS University
Jaipur04-2016
Skills
- Content Writing
- AI Tools, Like ChatGPT, Canva
- Meltwater/PR tools
- Social Media Tools
- Google Analytics
- Advanced MS Excel
- Brand strategy
Projects
- Regional Influencer Campaigns: Ideated and executed geo-targeted influencer campaigns in Tamil Nadu and Maharashtra for festive occasions (e.g., Ganesh Chaturthi), aligned with regional cultural insights.
- Tanishq Brand Experience Events: Executed multi-city purple customer engagement events (Delhi, Jaipur, Ahmedabad), enhancing brand affinity through personalized content, testimonial videos, and local market storytelling.
Certification
- Won Impulse Marketing award for DEI project in 2025
- Won OTDT award for Titan Go Green Project in 2024
- Won Unacademy's Best Learner award in 2022
- Create Brand Strategy, LinkedIn, 2024-01-01
- Pitching Your Ideas Strategically, LinkedIn, 2022-01-01
- Instagram for Business, Lancify, 2021-01-01
- Building Online Communities, LinkedIn, 2021-01-01
Hobbies and interests
- Storyteller
- Travel & Fitness enthusiast
- Exploring & editing fun social media content
- Movies
Timeline
Brand Manager
Titan Company Limited
06.2022 - Current
Social Media & Community Strategist
Unacademy
03.2020 - 06.2022
Community & Influencer Marketing Associate
Magicpin
05.2019 - 03.2020
Business Development Executive
Absolute Reports Pvt limited
01.2018 - 09.2018
MBA - Marketing
Bharati Vidyapeeth University, IMED
B.Com (Hons.) - Accounting
IIS University